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PureologyPurify Shampoo

Pureology

Purify Shampoo

Item 2241025

Size:8.5 oz

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Pureology Purify Shampoo clarifies and removes impurities and build up for color treated hair. This sulfate free shampoo is made with antibacterial ingredients to remove color-dulling impurities like chlorine, hard water minerals, and build up from styling products. Purify Shampoo includes Witch Hazel, Baking Soda, Tea Tree Oil, and Pureology's AntiFade Complex to cleanse, nourish, and provide the ultimate color protection for color treated hair.

Key Benefits:
  • 100% vegan
  • Clarifying, sulfate free shampoo
  • Removes color-dulling impurities
  • Formulated with antibacterial ingredients
  • Includes AntiFade Complex for color protection
Apply to wet hair and lather. Wait 1-2 minutes. Rinse. Repeat if necessary. Tip: To remove extreme build-up or "swimmers' green", shampoo hair again but don't rinse. Place a cap over hair and place under a dryer for 20 minutes, then rinse.
ZeroSulfate
Triple Chelators
Purifying blend of Witch Hazel, Baking Soda, and Tea Tree Oil
Organic Botanicals: Chamonile, Aloe and Rosemary
Signature Aromatherapy Blend: Tea Tree Oil, Witch Hazel, Rosemary and Peppermint

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyPurify Shampoo
 
4.2

(based on 67 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (30)
  • Lathers well (21)
  • Adds shine (12)
  • Improves hair health (12)
  • Great smell (11)

Cons

  • Dries hair out (7)
  • Harsh (4)
  • Doesn't lather well (3)
  • Smells bad (3)

Best Uses

  • Oily hair (11)
  • Thick hair (9)
  • Weekly use (8)
  • Fine hair (7)
  • Curly hair (5)
    • Hair Type:
    • Wavy hair (19), Straight hair (15)
    • My Beauty Routine Takes:
    • 30 minutes (4), 10 minutes (3)
    • Reviewer Profile:
    • Beauty conscious (15), Product junkie (10), Survivalist / minimalist (8), Brand buyer (7)

Reviewed by 67 customers

Displaying reviews 1-10

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5.0

Love this shampoo!!!!

By Bware

from Oklahoma

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Oily Hair
    • Thicker Hair

    Comments about Pureology Purify Shampoo:

    Great for a deep cleaning on thick hair to get out all the hunk from styling products.

    • Hair Type:
    • Wavy Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    Worked great!

    By PureologyFan

    from MA

    About Me Minimalist

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Lathers Well

    Cons

      Best Uses

        Comments about Pureology Purify Shampoo:

        I purchased the Purify shampoo because we are having a problem with too many heavy metals in the town water, and I can feel the damage it is causing to my hair.
        Even though I only used it once, I believe it did make a difference. My hair felt lighter, and my highlights were definitely less brassy.
        My hair is very thin, frizzy/wavy, graying and colored/highlighted. I'm talking VERY thin; I don't know ANYONE who has thinner hair then I do. As my hair is so fragile, I was wary of whether this product may damage it or make it drier, but it did not.
        Notably, I did not leave it in; I just shampooed, rinsed it out right away, and followed with Hydrate Conditioner.
        I will continue using this product occasionally, probably just right before I go for my color to ensure we are starting with a clean slate.

        • Hair Type:
        • Wavy Hair
         
        4.0

        Cleans well without feeling stripped.

        By Heidi

        from Mt Pleasant, SC

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Oily Hair
          • Thicker Hair
          • Thinner Hair

          Comments about Pureology Purify Shampoo:

          I like to use as few products as possible, and this, I've discovered, is a must have. I have straight, somewhat fine hair and though I rarely use product, I find a wash or two with the Purify every other week seems to boost my hair's shine and "bounce." It is gentle, but I would not recommend using it more than once a week. Thus one regular bottle lasts quite a while.

          • Hair Type:
          • Straight Hair
           
          5.0

          Love this!!!'

          By Ballen

          from Ok

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair
            • Thicker Hair

            Comments about Pureology Purify Shampoo:

            I have been searching for a good clarifier for a very long time. I have tried so many from salon to drugstore and none of them did a good job. This product is amazing!!! It cleans so well without stripping hair. I follow it with the smoothing shampoo and conditioner and my hair feels so great!! This is my new go to!!

            • Hair Type:
            • Wavy Hair
             
            5.0

            Great product

            By Allie

            from Flordia

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Improves Hair Health

            Cons

              Best Uses

                Comments about Pureology Purify Shampoo:

                I use it once a week to remove product build up.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                A very good product

                By Pat

                from OH

                About Me Minimalist

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • A stylist suggested this product once a week

                  Comments about Pureology Purify Shampoo:

                  I use this once a week to remove any products and it lightens the weight on hair and becomes fresher again

                  • Hair Type:
                  • Straight Hair
                   
                  4.0

                  Great clarifying Shampoo.

                  By NanB

                  from New York

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Pureology Purify Shampoo:

                      I use this to remove product buildup weekly on my silver hair

                      • Hair Type:
                      • Straight Hair

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      Removes the gunk, restores the shine

                      By Blondbliss

                      from Los Angeled, CA

                      About Me Beauty Conscious

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Lathers Well

                      Cons

                      • Expensive, but worth the price.

                      Best Uses

                      • Thinner Hair

                      Comments about Pureology Purify Shampoo:

                      As a girl with colored blond, highlighted hair that is also wavy and fine, I struggle to find products that don't dry out my hair or leave it flat and hard to manage. Mine recently had a lot of build up from styling products, so I needed a clarifying shampoo for colored locks. This one performed as described. I used a quarter sized amount, lathered it up, and rinsed thoroughly. My hair did not feel stripped, but I used a conditioner with melon oil afterwards, and It's a 10 for blond hair. My air dried hair was very soft, shiny, and bouncy after these treatments. The Pureology did not damage my color at all. Very pleased with the product. Oh, it has a minty scent.

                      • Hair Type:
                      • Wavy Hair

                      (2 of 2 customers found this review helpful)

                       
                      4.0

                      Good cleansing shampoo but...

                      By Lido50

                      from Pennsylvania

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Cleans Thoroughly
                      • Lathers Well

                      Cons

                      • Dries Hair Out

                      Best Uses

                      • Oily Hair
                      • Thinner Hair

                      Comments about Pureology Purify Shampoo:

                      I was looking for a shampoo to replace Colorproof Detox shampoo and saw this. I love Pureology Nano products so I thought this would work well. It definitely took out all the product buildup in my hair and gave it volume but it also dried my hair out even with a regular conditioner. I would suggest using a deep conditioner with this product if you tend to have dry hair. I would purchase again.

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Pureology Purify Is Awesome

                      By bestoldies

                      from Chicago, IL

                      About Me Product Junkie

                      Verified Reviewer

                      Pros

                      • Cleans Thoroughly
                      • Great Smell
                      • Lathers Well

                      Cons

                        Best Uses

                        • Curly Hair
                        • Oily Hair
                        • Thicker Hair
                        • Thinner Hair

                        Comments about Pureology Purify Shampoo:

                        My hair is high lighted this is the best shampoo that I have ever used to keep my blonde hair looking it's best. It was recommended by a Ulta Stylists because I told her violet shampoos had made my hair violet. She said to mix with a little baking soda to make a paste apply to hair, it removed all the violet My blonde hair is now beautiful. She recommended using the Pureology Purifying shampoo when my blonde hair started looking golden instead of platinum.

                        • Hair Type:
                        • Wavy Hair

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                        Q&A

                        Product Q&A

                        Ask a question

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                        Get answers from in-house experts.

                        16 Questions | 16 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          My hair is oily and I have dandruff and itchy scalp. Since this says purify, I'm hoping it can help with all 3 of those? Please let me know if Pureology purify shampoo is a good solution for oily, flaky, itchy scalp.

                          Please! Thank you!
                          Asked on 11/9/2017 by Renee from Ogden, UT

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Purify Shampoo is a detoxifying shampoo that removes impurities. It is not formulated to address dandruff or relieve an itchy scalp. We do not currently have an anti-drandruff shampoo to suggest. Our creative teams are hard at work coming up with new and exciting products. Please continue to visit the Ulta website to learn about our latest products.

                            Answered on 11/10/2017 by Brand Expert from Pureology
                        • Q:

                          Is this shampoo a clarifying shampoo for oily scalp?
                          Asked on 11/5/2017 by Renee from utah

                          1 answer

                          • Brand Expert

                            A:

                            Purify Shampoo clarifies thoroughly removing all build-up including, chlorine, hard water minerals, and styling residue. It acts as antiseptic for oily scalps because of its detoxifying and antibacterial ingredient.

                            Answered on 11/8/2017 by Brand Expert from Pureology
                        • Q:

                          I dye my hair red and use red shampoo. I have been looking for a clarifying shampoo . Since red is hard to maintain will this fade it?
                          Asked on 8/29/2017 by Michelle from AZ

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Purify Shampoo is a sulfate free clarifying shampoo suitable for colour treated hair. It gentle cleanses the hair without stripping

                            Answered on 9/6/2017 by Brand Expert from Matrix Professional
                        • Q:

                          The only reason i looked at this product is because it is sulfate free. I just recently dyed my hair and now have a full head of highlights and am looking to go lighter in the future and also want to have my highlight color last as long as possible. What is the best sulfate free clarifying shampoo out there for a reasonable price? This is the only one i could find that specifically says sulfate free. I just want a clarifying shampoo that is suitable for blonde hair :) also - how often do you use a clarifying shampoo?
                          Asked on 8/26/2017 by christie from Thousand Oaks, Ca

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Purify Shampoo is a great sulfate free clarifying shampoo. It gently removes impurities from the hair while preventing color fading. You may follow up with any of our PureOlogy conditioners that best meets your needs.

                            Answered on 8/30/2017 by Brand Expert from Pureology
                        • Q:

                          Would this product work for somone in process of growing natural color (salt and pepper) out while still trying to protect remaining color and highlights? How will it affect non-colored hair?
                          Asked on 6/21/2017 by Need help from Florida

                          1 answer

                          • Brand Expert

                            A:

                            Yes, Pureology Purify Shampoo provides a beautiful. deep clean that removes buildups and impurities from all types. It is gentle enough to use on color treated hair, and it will provide the same great results on hair that has not been color-treated, too.

                            Answered on 6/21/2017 by Brand Expert from Pureology
                        • Q:

                          Is this shampoo good for oily, flaky hair?
                          Asked on 5/29/2017 by bob from Virginia Illinois

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Purify Shampoo is a clarifying formula that removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products. Purify offers gentle yet effective cleansing and extraordinary colour protection.

                            Answered on 6/1/2017 by Brand Expert from Pureology
                        • Q:

                          Can I use this product on a briard dog hair
                          Asked on 3/4/2017 by Janyce from Rhinebeck ny

                          1 answer

                          • Brand Expert

                            A:

                            We do not recommend the usage of our products on animals

                            Answered on 3/7/2017 by Brand Expert from Matrix Professional
                        • Q:

                          Is the shampoo appropriate for swimmers to remove chlorine and other chemicals?
                          Asked on 2/11/2017 by Chi from Vernon Hills, il

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Purify Shampoo offers an extra gentle formula that clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products.

                            Answered on 2/24/2017 by Brand Expert from Pureology
                        • Q:

                          Is this product silicone free?
                          Asked on 2/8/2017 by Sara from Independence, MO

                          1 answer

                          • Brand Expert

                            A:

                            Pureology products are sulfate free and vegan. Pureology products may contain silicone. Please consult the list of ingredients that is printed on each product.

                            Answered on 2/9/2017 by Brand Expert from Pureology
                        • Q:

                          I have very hard water. I am starting to feel a build up on my hair when I blow dry it especially. Is the the shampoo to help reduce the hard water build up? I wash my hair daily, how often would you use this product?
                          Asked on 1/5/2017 by Stacy from Michigan

                          1 answer

                          • Brand Expert

                            A:

                            Yes, Pureology Purfiy Shampoo can remove the buildup in your hair from hard water. Apply to wet hair, lather and wait 2 minutes before rinsing. Repeat if necessary. You may need to use this a few days in a row to remove the initial buildup in your hair. Then you can use it 1-2 times per week, as needed to prevent future buildup.

                            Answered on 1/5/2017 by Brand Expert from Pureology
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