Flesh's Pure Flesh is a lush liquid foundation that comes in 40 shades covering 7 different undertones. With medium, natural-looking coverage, it's never cakey (we love cake but not this kind), lasts all day, and cares for your skin as much as you do with its skin-loving ingredients.
Just like their Firm Flesh Thickstick Foundation, Flesh obsessively developed each shade to be sure they did not turn ashy or mask-like on any flesh. The Flesh team evaluated a grand total of 170 formulas, 160 shade iterations and matched over 200 people to develop the most flesh-enhancing product there is. We believe it's superlative in every way- skin-matching, skin-loving and skin-stunning.
Pure Flesh Liquid Foundation is suitable for all skin types from dry to oily, is smooth as butter and will make you look like your purest, most energized self (as if you just emerged from a week-long spa retreat).
Medium, buildable coverage with natural, skin-like finish
Suitable for all skin types form dry to oily
Texture smooth as butter
Lasts throughout the day
Cleanly formulated without parabens, phthalates, talc, petrochemicals, mineral oils, silicones, and sulfates. Whew!
Aloe vera: soothes and hydrates skin
Glycerin, squalane and sodium hyluronate: help skin feel smooth and moisturized
Good to know:
Not tested on animals
Water-based formula gives a weightless feel, makes it suitable for oily skin
A Little About Us...
Meet Flesh: as personal as a fingerprint, as intimate as your flesh. To us, inclusivity informs everything we do. It lives in our soul. We want people to find themselves in ways that are right for their flesh, personally, intimately. That's why we make nudes in every shade of nude, but we also punctuate this fleshy world with vivid color, shimmer, cool new textures, and everything you could want for style and self-expression. Because we believe that beauty is about how you imagine yourself and how you bring that vision to life. It's some kind of magic.
First, identify a group of shades within your skin tone. Then, find your undertone.
If you see...
Hints of pink, blue or violet you're COOL (hey, cool)
Hints of peach, yellow, golden or orange-red you're WARM (that's hot)
None of the above? You're NEUTRAL (Namaste)
To apply, start with Fresh Flesh Illuminating Primer. Give the foundation bottle a good shake. Pump the foundation once or twice on the back of your hand. Dab the foundation with a brush, a sponge or your fingers on your forehead, your nose and your chin and blend outward toward your hairline. For more coverage, let the first layer dry and apply another layer, or just dot where you need it. Showtime!