Pure Canvas Primer Blurring from Laura Mercier is a water-based, blurring primer that absorbs excess oil for a mattifying, soft-focus effect while extending wear of makeup.

The silicone-free, breathable formula seals in skincare and creates a protective barrier that extends makeup wear. Packed with skin-loving ingredients, the primer not only protects skin but is also good for skin. The Blurring Primer creates an instant mattifying filter, visibly reducing the appearance of fine lines, pores and imperfections. Microalgae conditions skin over time for improved look and texture.

Consumer Perception:

• The primer makes my skin look smooth (88%)
• The primer visibly refines skin texture (88%)
• The primer mattifies skin instantly and all day (88%)
• The primer provides instant and 8+ hour shine control (88%)
• The primer does not make my skin feel tight or dry (88%)
• Based on an independent US consumer study on 32 participants after 1 week of use