Rated 4.28 out of 5 stars
Most Helpful Positive Review Absolutely Love!
I have had this product for about 2 months and it is so amazing. It is long lasting and waterproof -- long days, rainy days, Miami days, beach days -- it lasts! You only have to put a little bit on your eyelid and dab it, then apply your eyeshadow. I use the NYX Ultra Pearl Mania (loose shimmer) eyeshadows and the colors POP! I have also used it to do both of my sisters' makeup and they absolutely love it.
Most Helpful Critical Review Irritating & ugly
It made my eyelid itch as soon as I put it on, which has never been a reaction to other makeup, including Urban Decay's primer. Though I didn't get a rash or anything, it never stopped itching for the entire time I wore it. (I did not have time to remove it and start over, so I decided to risk it.) There was also an ugly seam at the edge of the application area despite the fact that the primer had initially appeared well-blended, and this seam was difficult to hide with eye shadow; I had to layer on more than I otherwise would have. The only reason this has two stars instead of one is that my eye shadow was kept in place, better than UD's primer has done, so I guess it technically does its job.
Reviewed by 863 customers Extremely Impressed.
Holywood from Hollywood, MD
Y'all, look I tried this at the recommendation of one of the Ulta employees suggestions. I am a, doing my makeup in the car on the way to dropping kids off at daycare and going to work at 6 am kind of person. I was blown away at the fact that this has now kept my make up perfectly on my face for 15 hours now. Through hours of work, horse back riding lessons, and tucking the kids into bed. I even work in construction field and this stuff keeps my makeup on. Sold and for a great price.
Steph from Richmond va
This is definitely worth the buy
Hdestiny95 from Marion, IA
I used this for the first time the other day when a friend from out of town came over. I ended up falling asleep in my makeup. The next morning my boyfriend noticed I had on the same color eyeshadow and was shocked to learn that I had slept in it. It looked like I had just put it on. Not that I ever need it to last that long, but as someone who has a lot of problem with oily lids and creasing, this is a new favorite.
maddie from ulta
i would highly recommend this is amazing primer
Works Great, but does not last all day
Hannah from United States
When I first used this, it came out of the tube like an opaque clear-white color, and it was not a creamy solid white like I expected. The consistency is sort of jelly like, and the primer goes a long way on the eyelid. It is really sticky, so the shadows stick really well to it, but can be hard to blend out because of how well they stick (best to use a translucent powder all over if you want colors to blend better). I used this before I went on a day trip up north, and by the end of the day when I came back home, the shadow had separated in my crease and was rubbed of in the creases. I even used a setting spray, but it did not last all day. I didn't test it out with water or sweat.
This is my new fav primer
Ihopnerds from Lewisville Tx
I work inside a produce cooler. I can apply my makeup and for 8 hours my eyeshadow stays on. Definitely waterproof.
Love this primer
tori from us
this is the only primer i'll use. it feels great , holds color well and keeps eyeshadow all day. I absolutely love this product
Did not work
teresa from Chicago, IL
I wanted to try something less expensive than I was using, so I gave this product a try. This primer did nothing all my eyeshadow creased and eyelids became greasy as if I used no primer.
This is a great product
Aimee from Ohio
Was out of my LORAC primer so decided to try something new. This is very nice not oily not greasy. Holds eyeshadow through the day.
Not as good as I hoped
Alicia C from Sahuarita, AZ
I'm a big fan of NYX products and haven't had many that I didn't have a good experience with, but sadly this one I'm putting on that list. The formula had some sort of adverse reaction to the makeup around my eyes, and made it break down so that my under eyes had the concealer pilling up and flaking away. I did NOT put the primer under my eyes, but I guess through the process of doing my makeup some of it transferred causing the issue. I tried it multiple times, attempting different ways of applying it but was unsuccessful in curbing the problem. And since I do my eyes after the rest of my makeup, I couldn't make it work. If you do your eyes first, it might not be a problem, in which case it definitely gripped the eyeshadow.
Would not buy again
Meg from Chicago, IL
I've never had irritation to a primer before, but this made my eyes itch. It was so tacky my eye shadow wouldn't even blend when I put it on, so ended up looking worse than if I hadn't used a primer. I had to scrub my eyes to get the makeup off, so I guess it has staying power? I threw it away.
Beauty Lover from SC
This primer works great! My eyelids are oily and I need a primer to keep eyeshadow in places, this primer works perfectly for me. It feels good on my skin and removes easily with cleansing oil or makeup remover.
Berni from Ventura County
Used this product and ended with a sty on my eye... NEVER had one before... after it healed I tried this product again thinking it was just a coincidence but a week later i ended up with another sty in the opposite eye!!!! Never using this again.. love other NYX products just not this one!!!
I would purchase this product again.
SSH from Marietta, GA
I've been using the eyeshadow primer for quite some time now. It's a great product. Keeps my eyebrow powder on all day. Stays on even after a shower.
Will not purchase again
Sofia from Georgia
My kids get pretty oily throughout the day so I need something that is going to shield the oils from coming through and this was not it. It's okay for like an hour and then just starts creasing. I wanted to like it but it just didn't workout for me.
Tested it because I was bored
Lexi from Bettendorf
I never used eyeshadow primer before because I thought it was a scam till I tested it out. I was bored and tested it on one eye and without on the other eye. The color was more vibrant and easier to build up on while the other eye was dull and didn't look as good as my other eye with the primer! Definitely will buy again.
Works great after you learn how to use it
Drea Cat from Humid Alabama
I didn't like it at first because it did not blend eye shadows well, made harsh edges, and patchy. ALTHOUGH once I learned to use it properly, I love it. I usually lay a nude color as a base for blending. I found it best to blend out the edges with my finger to avoid drastic edges. Also IF YOU ARE IN A HURRY, I found that if you tap it out with your finger it will dry a lot faster than using a brush. I only use a brush and letting it dry on its on whenever I want to take my time. For glitter, apply it while wet. I literally dab a small amount on my lid and spread through my eye area, but I do have small-med eyelids.
I will buy again!!!
Satisfied customer from USA
This does what it says and it's actually transparent!!!!! Super easy to apply, and it's not too sticky. (To those of you who say it is then you're using too much). And it makes my makeup last all day too!!! Would recommend!!
Haley from Alabama
I love the NYX brand and was looking to try an eye primer. I saw this one and decided to try it and I absolutely loved it! My eyeshadow stayed vibrant and did not fade like it used to! I would absolutely recommend it!
I don't think I'll be using this again
Rachel from PA
Once set, this primer does hold onto makeup very well. However, it's difficult to blend my eyeshadow with it on, and then it feels like it pulls at my makeup and takes too long to set. So by the time it sets, my makeup has shifted and looks uneven. Maybe I need to wait longer until I put my eyeshadow on after applying the primer.
Frenzy35 from MO
I don't wear shadow swimming, but I do wear concealer, but I tried a really light shadow to see if it really works. to my SURPRISE it did. Concealer did not wash away and neither did the eye shadow.
Changed My Entire Life
Don't Listen to Naysayers from Traverse City
I have suffered with oily eyelids my entire 20s so far (first world problems). I've always hated eyeshadows and avoided them because my eyelids would literally sweat! This is a game changer! It leaves my eyelids dry, but obviously not too dry and it allows to finally enjoy eyeshadows palettes. Sometimes I just use it alone.
Love it makes my shadow stay on all day
mischon from FL
Changed formula no longer works for me :(
Cassidy from OR
I used to LOVE this eyeshadow primer. It was basically a dupe for the NARS eyeshadow primer, but with some tackiness to it and actually a bit better. Mind you, I have super duper oily eyelids. Like so oily my eyeshadows will always crease on me by the end of the day regardless of the eyeshadow primer and regardless if I powder my eyelids. But this one kept them crease free for at least 8 hours on me, which says a lot!
However, when I went to buy a new one awhile back I noticed they changed the packaging, and after trying it for several months, I've noticed my eyeshadow now creases very quickly. Like two hours later and I've already got eyeshadow creasing. Upon further investigation, there has been a change to the ingredients, and I'm sad to say it no longer works like it used to. :( Such a bummer that they would change anything about the formula since it was so good before!
If you have normal to dry eyelids, this may still work great on you, but if you've got very oily lids, I'd say stay away from this one!
As good as urban decay for a lot cheaper
Denny from Tracy, Ca
I've been using urban decay eye shadow primer for about a year. And a friend turned me on to NYX Proof it shadow primer. This stuff is awesome, and I have money in my wallet after buying!