Rated 4.29 out of 5 stars
Most Helpful Positive Review Absolutely Love!
I have had this product for about 2 months and it is so amazing. It is long lasting and waterproof -- long days, rainy days, Miami days, beach days -- it lasts! You only have to put a little bit on your eyelid and dab it, then apply your eyeshadow. I use the NYX Ultra Pearl Mania (loose shimmer) eyeshadows and the colors POP! I have also used it to do both of my sisters' makeup and they absolutely love it.
Most Helpful Critical Review Irritating & ugly
It made my eyelid itch as soon as I put it on, which has never been a reaction to other makeup, including Urban Decay's primer. Though I didn't get a rash or anything, it never stopped itching for the entire time I wore it. (I did not have time to remove it and start over, so I decided to risk it.) There was also an ugly seam at the edge of the application area despite the fact that the primer had initially appeared well-blended, and this seam was difficult to hide with eye shadow; I had to layer on more than I otherwise would have. The only reason this has two stars instead of one is that my eye shadow was kept in place, better than UD's primer has done, so I guess it technically does its job.
Reviewed by 841 customers Changed My Entire Life
Don't Listen to Naysayers from Traverse City
I have suffered with oily eyelids my entire 20s so far (first world problems). I've always hated eyeshadows and avoided them because my eyelids would literally sweat! This is a game changer! It leaves my eyelids dry, but obviously not too dry and it allows to finally enjoy eyeshadows palettes. Sometimes I just use it alone.
Love it makes my shadow stay on all day
mischon from FL
Changed formula no longer works for me :(
Cassidy from OR
I used to LOVE this eyeshadow primer. It was basically a dupe for the NARS eyeshadow primer, but with some tackiness to it and actually a bit better. Mind you, I have super duper oily eyelids. Like so oily my eyeshadows will always crease on me by the end of the day regardless of the eyeshadow primer and regardless if I powder my eyelids. But this one kept them crease free for at least 8 hours on me, which says a lot!
However, when I went to buy a new one awhile back I noticed they changed the packaging, and after trying it for several months, I've noticed my eyeshadow now creases very quickly. Like two hours later and I've already got eyeshadow creasing. Upon further investigation, there has been a change to the ingredients, and I'm sad to say it no longer works like it used to. :( Such a bummer that they would change anything about the formula since it was so good before!
If you have normal to dry eyelids, this may still work great on you, but if you've got very oily lids, I'd say stay away from this one!
As good as urban decay for a lot cheaper
Denny from Tracy, Ca
I've been using urban decay eye shadow primer for about a year. And a friend turned me on to NYX Proof it shadow primer. This stuff is awesome, and I have money in my wallet after buying!
I don't trust any other primer!
Madi from Oregon
I've tried other primers but this one is by far the best! My eyeshadow could stay on for days if I wanted it to. When I don't use a primer my shadow gets creasy and my lids get oily, but this totally eliminates that.
Rae from VB
Alrighty, so let's get down to it. I gave it 4 stars because even though I prefer this eye primer to anything else I use, it does have its faults. Let's list the pros & cons.
CONS: When used alone it does tend to be really sticky. If you have hooded eyes it does tend to crease if you don't let it dry properly, or set it properly. It does run out very fast if you do your eyeshadow all the time, and gets very hard to pick up when you're down to the little bit at the bottom.
PROS: when used with a cream primer if finishes off beautifully and you shouldn't feel the need to set it all the time, but I do. It holds your makeup all day through sweat and tears! It dries clear so you can use whatever color primer you want to use with it, won't effect the color at ALL! It's fantastic for just putting eyeliner over it as well if you want your eyeliner to last all day or a little pop of color under your eye or the inner corner. I use this product all the time and would never choose to find a new one! Thank you for making such a great product NYX :)))
Best eyeshadow primer.
Feb379 from Pennsylvania
Best eyeshadow primer. No creasing or running when sweating.
Been using for years
Sarah from Florida
This keeps your eyeshadow and eyebrows waterproof. I put a good layer all over my eyes. It stays in for days! Through sweat, water, showers, and sleeping. I've used other more experience primers and they just don't compare.
Do not recommend
Bunnilovesmakeup from FL
This product didn't work. The primer was supposed to be waterproof and help keep eye shadow looks longer. It did not keep the eye shadow in place and was not able to with stand up to FL heat and humidity.
T from Tampa
Works super great!
At Best Mediocre
Barbie from Portland, OR
Was purchased when funds were limited and this type of item was needed. it worked, i'll admit that. but it's, imo, way too watery and left me needing to use a mini blender sponge to "sop" up the product before I could be comfortable applying eyeshadow. it's mediocre, but worth the price paid. my only suggestion is to opt for any other drug store brand instead, as this is the worst of the lot.
Keeps holding on
MiraMira42 from Philadelphia, PA
I'll admit, I wasn't expecting a lot from this, but it all but eliminates the need for a base shade. And boy, is it strong - when I go to take my makeup off for the day, it's still doing its best to stick. I'm almost tempted to test out some higher-end products to see how they compare, but why waste my money when this works so well?
Kim from At home
I have one watery eye and I've probably tried every eyeshadow primer there is. My last resort was a "drug store" product and I will never go back to $30+ eye primers again!!! I even apply it under my lower lash line for Smokey eyeshadow looks. I have zero negative to say about this product other than do not prime both eyes at once. Apply tap it lightly to make sure entire area is covered with your finger (blend) then apply shadow. Some say setting it is best I've done it both ways and usually don't set it with a neutral color or powder . If you haven't tried this please do!
Sflo from Orange County
I uses this to keep oil at bay. Inexpensive and I use minimal shadows. I just want to keep my simple eyeshadow looks to stay matte and this works great.
Simply the best!
TB from Minneapolis, Minnesota
I have this eye shadow that I love, but it starts coming off within an hour. This literally makes it last all day! No lie. I have used many different primers and this one is the only one that truly works. I've even bought some for my friends!!
Works Great For Oily Eyelids
Tori the Turtle from Sugar Land, Tx
Love this stuff! It makes my eyeshadow waterproof, and living in a humid place where it rains unexpectedly very regularly, this is a lifesaver.
I have very oily eyelids and need a heavy-duty primer for my eyeshadow to stick, not just any one will do.
Mic from Ohio
There is no way for you to blend eyeshadow with this. I also tested one eye with this, and one eye with concealer as a primer and they both looked the same after 12 hours.
Good price for good product
Mandar from Richmond, Va
It took me a couple of wears for me to like this product. It's sticky feeling, and the first few times my eyeshadow creased during the day, but with this less is more.
NYX is owned by L'oreal, L'oreal tests on animals
Li from Gig Harbor
NYX claims to be cruelty free, NYX is owned by loreal, loreal tests on animals, Loreal is NOT cruelty free. Hopefully I can return the product to the store.
More like super glue
LAH from Tyler, TX
Once you put on your eye lids, then apply shadow. There's absolutely no way for your shadow to blend. It immediately sticks to your lid like glue. Will be returning!
Fiestachik91 from San Antonio, tx
Use this to prime eyelid. Last all day without creasing or transferring.
Whit from IL
This primer makes my eyeshadow last all day and it tear proof. I use this product just about every time I want to make sure that my eyeshadow can last through tear jerking events or if there is a chance I could get wet. The only thing would make this better is a tint, so that colors could have something to grab on.
Irritated my skin!
Momma Moo from Fort Worth, TX
The product irritated my eyelids four days after using it! My skin felt like it was constantly burning! It is very sticky on the skin too. The product left cresses in my eyelids. I threw it out so it was a waste of money for me!
I recommend this product
Elyzabeth from TX
I use this product to keep my eyeshadow in place and looking fresh. It's also very inexpensive.
Primer keeps my shadow in place
Boss Mom from Ohio
I always use this primer before applying my eyeshadow. It keeps the color in place all day, even when sweating through a workout. Only downfall is if you mess up, it is difficult to blend and correct. You'll need to wash your eye and start over, because this product does such an excellent job holding the color in place.