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Plush Drama Mascara

ULTA

Plush Drama Mascara

(194) REVIEWS (4) Q&A ASK A QUESTION

0.3 oz Item 2302254

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Color:Jet Black

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Ulta's Plush Drama Mascara is an intense, high volume mascara with the ability to customize your lashes to your desired look. The extra-large bristle brush combs through lashes for a perfect plush, dramatic look.

Benefits:
  • Enriched with conditioning agents that keep lashes soft to the touch
  • Special waxes provide buildable length without clumping, smudging or flaking
  • Innovative ingredients contribute to a glossy finish while enhancing volume
  • Paraben free, TEA free, fragrance free
Wedge mascara wand horizontally at base of lashes, working upward toward lash tip.

Number of Coats:
  • First coat: lashes become full and defined
  • Second coat: lashes are luscious and thick
  • Third coat: achieve maximum volume
Water, Copernicia Cerifera (Carnauba) Wax, Acrylates / Ethylhexyl Acrylate Copolymer, Propylene Glycol, Dimethicone, Glyceryl Stearate SE, Propylene Glycol Stearate, Stearic Acid, Ozokerite, PVP, Hydrogenated Vegetable Oil, Polysorbate 80, Beeswax, Hydrogenated Palm Acid, Stearyl Stearate, Xanthan Gum, Caprylyl Glycol, Laureth-21, Aminomethyl Propanediol, Ethylhexylglycerin, Phenoxyethanol. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAPlush Drama Mascara
 
3.9

(based on 194 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (127)
  • Good value (114)
  • Long lasting (95)
  • Good pigmentation (83)
  • Versatile (32)

Cons

  • Wears off easily (23)
  • Messy (22)
  • Difficult to apply (20)
  • Flakes (13)
  • Stains easily (10)

Best Uses

  • Daily use (78)
  • Normal skin (26)
  • Sensitive skin (21)
  • Special occasions (15)
  • Oily skin (12)
    • Reviewer Profile:
    • Natural style (77), Classic style (67), Trendy style (19)

Reviewed by 194 customers

Displaying reviews 1-10

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5.0

This is better then Revlon and last longer

By NancyB

from Houston TX

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

      Comments about ULTA Plush Drama Mascara:

      It is a Great product

      • Age:
      • 60+
       
      3.0

      wouldn't buy myself

      By pr7ncessk4ssy

      from York PA

      Comments about ULTA Plush Drama Mascara:

      got this as a ulta gift and its a waste, i wouldn't pay for it myself, if i got it in a collection though is prob still wear it. its too watery and didn't do my short lashes any justice

       
      4.0

      Like

      By depgale

      from Ohio

      Comments about ULTA Plush Drama Mascara:

      Received this with a free kit. I was surprised, but I like it. Don't over apply it. Just wish it was waterproof!

       
      2.0

      WATERPROOF, PUHLEASE

      By LazyBusyGirl

      from Saginaw, MI

      About Me Natural Style

      Pros

      • Easy To Apply
      • Good Pigmentation

      Cons

      • Messy
      • Wears Off Easily

      Best Uses

        Comments about ULTA Plush Drama Mascara:

        Awesome mascara but really needs a waterproof version. It's very wet and weighs down my lashes taking out all the curl

        • Age:
        • 18-29
         
        3.0

        Mediocre

        By Vic

        from Michigan

        About Me Natural Style

        Pros

        • Easy To Apply
        • Good Value

        Cons

        • No plush drama

        Best Uses

        • Daily Use

        Comments about ULTA Plush Drama Mascara:

        This mascara is ok. It didn't do anything special for my lashes.

        • Age:
        • 45-59

        (1 of 1 customers found this review helpful)

         
        5.0

        I love this for a an inexpensive mascara.

        By Adrienne

        from Port Charlotte Florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Plush Drama Mascara:

          I tried this ulta brand just because but ended up buying everyone I know one. It doesn't flake , wears all day even though it is not water proof doesn't bother my eyes, and everything does so that was a huge plus ! and it washes right off at the end of the day . Love it !

          • Age:
          • 30-44
           
          5.0

          LOVE

          By MV

          from California

          Comments about ULTA Plush Drama Mascara:

          It doesn't get all over the place and makes my eyelashes look really nice. Best mascara I've had so far

           
          4.0

          One of the best mascaras I have ever used.

          By Trin

          from San Antonio, Tx

          About Me Trendy Style

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long length
          • Maximum volume

          Cons

          • Takes long to dry

          Best Uses

            Comments about ULTA Plush Drama Mascara:

            I got this free in a Ulta bag, and I have loved it ever since. It gives amazing volume and very long lashes with just one coat. Definitely will be buying again.

            • Age:
            • 18-29
             
            1.0

            I will never ever buy this again. It is awful.

            By Lizzard

            from South bend, indiana

            About Me Classic Style

            Pros

            • Good Pigmentation

            Cons

            • Difficult to Apply
            • Flakes
            • Messy
            • Stains Easily
            • Wears Off Easily

            Best Uses

            • Never

            Comments about ULTA Plush Drama Mascara:

            This product is the messiest mascara I've ever had. It's so difficult to apply and it makes a mess of my eyelids everytime. It wears off easy and honestly just is not worth it at all.

            • Age:
            • 18-29
             
            3.0

            Not sure if I will buy this mascara again

            By Kendra

            from Kenosha, WI

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation

            Cons

            • Flakes
            • Wears Off Easily

            Best Uses

            • Daily Use
            • Special Occasions

            Comments about ULTA Plush Drama Mascara:

            Put two coats of this mascara on my eyelashes, but didn't produce any drastic volume changes. Also noticed it was very flaky halfway throughout the day.

            • Age:
            • 18-29

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            4 Questions | 4 Answers
            Displaying questions 1-4
            • Q:

              Is this product tested on animals?
              Asked on 4/23/2018 by NS from Las Vegas

              1 answer

              • Staff Expert

                A:

                No way! :-) We never test any of our ULTA brand products on animals. All are cruelty-free.

                Answered on 4/23/2018 by Staff Expert from Ulta Beauty
            • Q:

              Is this gluten free?
              Asked on 3/7/2018 by Pam from Paducah, KY

              1 answer

              • Staff Expert

                A:

                This product does not feature a gluten-free claim, so we recommend to please carefully review the ingredients prior to use. Thank you!

                Answered on 4/3/2018 by Staff Expert from Ulta Beauty
            • Q:

              Is this soy free? And nut free? I don't see nuts in this list but is there soy in the veggie oil?
              Asked on 6/7/2017 by KATE from undisclosed

              1 answer

              • Staff Expert

                A:

                Currently, the proper testing has not been conducted to make such claims. If you have any medical concerns, we always recommend to review the full ingredient list provided on the product page with your physician prior to use.

                Answered on 6/15/2017 by Staff Expert from Ulta Beauty
            • Q:

              is this mascara waterproof?
              Asked on 12/28/2016 by abby from US

              1 answer

              • Staff Expert

                A:

                No, it is not waterproof.

                Answered on 12/28/2016 by Staff Expert from Ulta Beauty
            Displaying questions 1-4

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