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ULTAPlush Drama Mascara

ULTA

Plush Drama Mascara

0.3 oz Item 2302254

Special Free Gift with Purchase! Click for Offer Details

Color:Jet Black

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GIFT WITH PURCHASE

FREE 14 Pc Gift with any $19.50 ULTA Beauty Collection Makeup, Brushes, Beauty Tools or Skincare purchase (offer valid 2/18/18-3/10/18 or while supplies last)

FREE 14 Pc Gift w/any $19.50 ULTA Beauty makeup, brushes, beauty tools, or skincare purchase

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Ulta's Plush Drama Mascara is an intense, high volume mascara with the ability to customize your lashes to your desired look. The extra-large bristle brush combs through lashes for a perfect plush, dramatic look.

Benefits:
  • Enriched with conditioning agents that keep lashes soft to the touch
  • Special waxes provide buildable length without clumping, smudging or flaking
  • Innovative ingredients contribute to a glossy finish while enhancing volume
  • Paraben free, TEA free, fragrance free
Wedge mascara wand horizontally at base of lashes, working upward toward lash tip.

Number of Coats:
  • First coat: lashes become full and defined
  • Second coat: lashes are luscious and thick
  • Third coat: achieve maximum volume
Water, Copernicia Cerifera (Carnauba) Wax, Acrylates / Ethylhexyl Acrylate Copolymer, Propylene Glycol, Dimethicone, Glyceryl Stearate SE, Propylene Glycol Stearate, Stearic Acid, Ozokerite, PVP, Hydrogenated Vegetable Oil, Polysorbate 80, Beeswax, Hydrogenated Palm Acid, Stearyl Stearate, Xanthan Gum, Caprylyl Glycol, Laureth-21, Aminomethyl Propanediol, Ethylhexylglycerin, Phenoxyethanol. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAPlush Drama Mascara
 
3.9

(based on 155 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (103)
  • Good value (95)
  • Long lasting (79)
  • Good pigmentation (68)
  • Versatile (26)

Cons

  • Messy (18)
  • Wears off easily (17)
  • Difficult to apply (16)
  • Flakes (11)
  • Stains easily (8)

Best Uses

  • Daily use (66)
  • Normal skin (25)
  • Sensitive skin (20)
  • Special occasions (13)
  • Oily skin (11)
    • Reviewer Profile:
    • Classic style (61), Natural style (60), Trendy style (16)

Reviewed by 155 customers

Displaying reviews 1-10

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5.0

An Unexpected Favorite

By Gretchen

from New York

About Me Trendy Style

Pros

  • Beautiful
  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use
    • Special Occasions

    Comments about ULTA Plush Drama Mascara:

    I got this mascara in a gift set and I didn't not expect it to be anything special. I have so many great, higher-end mascaras, some Ulta brand mascara didn't interest me at all. But then one day I throws it out just for kicks and I was surprised at how beautiful it was! It just makes your lashes so fluffy and flawless looking. I feel like a goddess when I wear this mascara and I'm not exaggerating about that. I highly, highly, HIGHLY recommend this mascara.

    • Age:
    • 18-29
     
    4.0

    I will forever buy this product.

    By Alyssa

    from Cincinnati, OH

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

    • Is not waterproof

    Best Uses

      Comments about ULTA Plush Drama Mascara:

      Only thing i wish for is a waterproof version!! However waterproof would probably not apply the same way. I love this mascara. It gives me volume without the clumpiness as well as not making me look over the top. Love it.

      • Age:
      • 18-29
       
      4.0

      Satisfied

      By Customer

      from North Dakota

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value
      • Long Lasting

      Cons

        Best Uses

          Comments about ULTA Plush Drama Mascara:

          It glides on well.

          • Age:
          • 18-29
           
          5.0

          LOVE LOVE LOVE

          By TiffanyAnne

          from Florida

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use
            • Normal Skin

            Comments about ULTA Plush Drama Mascara:

            Mascara fees like silk when applying. Very lightweight, and easy to apply. Stays on all day.

            • Age:
            • 45-59
             
            4.0

            mascara

            By JJ

            from Waco, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Plush Drama Mascara:

              great as first coat

              • Age:
              • 60+
               
              5.0

              Favorite new mascara

              By Xtina0985

              from Frisco, TX

              About Me Trendy Style

              Verified Reviewer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Sensitive Skin

                Comments about ULTA Plush Drama Mascara:

                I love this mascara! It makes my lashes look fuller and longer!

                • Age:
                • 30-44
                 
                4.0

                Potentially a new staple in my collection

                By Mely

                from Lakeland, FL

                About Me Natural Style

                Verified Reviewer

                Pros

                • Good Pigmentation
                • Good Value

                Cons

                  Best Uses

                    Comments about ULTA Plush Drama Mascara:

                    Although I wear makeup daily, I don't wear makeup for very long periods of time. Maybe 4 hours max usually. Within 3 hours, this mascara will leave black spots on my brow bone. That's nothing that can't be cleaned up. This doesn't clump immediately, but the brush is pretty large so it takes some care with application. THIS MASCARA COMES OFF LIKE A DREAM. I've never in my life had to put so little effort into removing a mascara. I don't have mascara under my eyes when I wake up. The lack of effort it takes to remove this could very easily be a reason I'll make it a staple.

                    • Age:
                    • 18-29
                     
                    5.0

                    Great mascara!

                    By Carol

                    from Va

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Long Lasting

                    Cons

                      Best Uses

                        Comments about ULTA Plush Drama Mascara:

                        I had an older version of this and it was my FAVORITE mascara. I hope this is just as good, so far it's great

                        • Age:
                        • 18-29
                         
                        4.0

                        Not bad

                        By Herbalifer

                        from SLC UT

                        About Me Classic Style

                        Verified Reviewer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Good Value

                        Cons

                        • Messy
                        • Wears Off Easily

                        Best Uses

                        • Daily Use

                        Comments about ULTA Plush Drama Mascara:

                        I bought this during a B2G2 free sale at Ulta and so far I am liking it. The brush is huge, and if you're not careful it will end up on your eyelids, but the application is otherwise easy. I bought Soft Black by mistake, I usually buy the blackest black (Jet Black in this case), so I want to try it again with the darkest shade, but so far I am enjoying it.

                        • Age:
                        • 18-29

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        My Favorite

                        By Angie Pangie

                        from Albuquerque, NM

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Good Value
                        • Long Lasting
                        • Versatile

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about ULTA Plush Drama Mascara:

                          This is my favorite mascara - and I've tried some really expensive ones. I was really surprised by this. The formula is great and the brush is great (save it!). I actually had someone go to touch my lashes because she didn't believe they were my actual lashes. I don't believe it's waterproof, but it stands up to water very well (no streaks when I have had water or tears go down my face). If you're bad about washing off your mascara, you will end up with flakes in the morning - but that's just normal. Honestly, I couldn't speak more highly of this mascara.

                          • Age:
                          • 30-44

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          2 Questions | 2 Answers
                          Displaying questions 1-2
                          • Q:

                            Is this soy free? And nut free? I don't see nuts in this list but is there soy in the veggie oil?
                            Asked on 6/7/2017 by KATE from undisclosed

                            1 answer

                            • Staff Expert

                              A:

                              Currently, the proper testing has not been conducted to make such claims. If you have any medical concerns, we always recommend to review the full ingredient list provided on the product page with your physician prior to use.

                              Answered on 6/15/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            is this mascara waterproof?
                            Asked on 12/28/2016 by abby from US

                            1 answer

                            • Staff Expert

                              A:

                              No, it is not waterproof.

                              Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                          Displaying questions 1-2

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