skip to main content
ULTA Beauty Logo
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Plush Drama Mascara
Plush Drama Mascara

ULTA

Plush Drama Mascara

(211) REVIEWS (5) Q&A ASK A QUESTION

0.3 oz Item 2302254

Buy 3, get 2 FREE! Add 5 items to qualify!

Color:Jet Black

Options

View All Options

Find in Store-

Ulta's Plush Drama Mascara is an intense, high volume mascara with the ability to customize your lashes to your desired look. The extra-large bristle brush combs through lashes for a perfect plush, dramatic look.

Benefits:
  • Enriched with conditioning agents that keep lashes soft to the touch
  • Special waxes provide buildable length without clumping, smudging or flaking
  • Innovative ingredients contribute to a glossy finish while enhancing volume
  • Paraben free, TEA free, fragrance free
Wedge mascara wand horizontally at base of lashes, working upward toward lash tip.

Number of Coats:
  • First coat: lashes become full and defined
  • Second coat: lashes are luscious and thick
  • Third coat: achieve maximum volume
Water, Copernicia Cerifera (Carnauba) Wax, Acrylates / Ethylhexyl Acrylate Copolymer, Propylene Glycol, Dimethicone, Glyceryl Stearate SE, Propylene Glycol Stearate, Stearic Acid, Ozokerite, PVP, Hydrogenated Vegetable Oil, Polysorbate 80, Beeswax, Hydrogenated Palm Acid, Stearyl Stearate, Xanthan Gum, Caprylyl Glycol, Laureth-21, Aminomethyl Propanediol, Ethylhexylglycerin, Phenoxyethanol. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAPlush Drama Mascara
 
3.9

(based on 211 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (138)
  • Good value (120)
  • Long lasting (105)
  • Good pigmentation (87)
  • Versatile (35)

Cons

  • Messy (26)
  • Wears off easily (24)
  • Difficult to apply (20)
  • Flakes (14)
  • Stains easily (11)

Best Uses

  • Daily use (86)
  • Normal skin (27)
  • Sensitive skin (22)
  • Special occasions (17)
  • Oily skin (12)
    • Reviewer Profile:
    • Natural style (83), Classic style (72), Trendy style (20)

Reviewed by 211 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

Never buying this again.

By Jen the Yogi

from Puyallup, WA

About Me Natural Style

Pros

    Cons

    • Messy
    • Stains Easily

    Best Uses

      Comments about ULTA Plush Drama Mascara:

      This mascara doesn't seem super glumpy when you put it on but it literally takes 10 makeup remover pads to get it off and even then, i'll find some on my face afterward. It absolutely stains the skin under my eyes. If I end up using the whole tube, It'll cost me $50 in makeup remover! I have worked so hard to get it off each time that the skin around my eyes is very irritated and tender. This stuff can't be good for you!

      • Age:
      • 45-59
       
      4.0

      No Drama, but no smudging either

      By momaimp

      from NE IN

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • No flaking
      • No smudging

      Cons

        Best Uses

        • Daily Use

        Comments about ULTA Plush Drama Mascara:

        Was looking for a mascara that doesn't flake or smudge and isn't expensive. This fit the bill. I was expecting it to make my lashes look more full; it doesn't. The do look natural, just a little thicker and darker than without the mascara.

        • Age:
        • 45-59

        (1 of 1 customers found this review helpful)

         
        5.0

        Yes I love it. And I am very picky about what I use.

        By Tish

        from Phoenix, Arizona

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

            Comments about ULTA Plush Drama Mascara:

            I have been using this product for years and have no issues.

            • Age:
            • 45-59
             
            5.0

            My go-to mascara for daily use

            By Melzplace71

            from New Orleans

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Great for daily wear
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Plush Drama Mascara:

              I like to look "put together" for when I go to work every day. This mascara is perfect to achieve this.

              • Age:
              • 45-59
               
              4.0

              Works Great but A Little Too Great

              By LHiilglgiiens

              from Daphne

              Comments about ULTA Plush Drama Mascara:

              I got this in an Ulta grab bag. My eyelashes are already sort of long I was just using this mascara to thicken. This product made my eyelashes so long that every time I would look straight my wet eyelashes could almost touch my eyebrow. And I can't use this mascara when I wanna wear my glasses or else my eyelashes would touch the glass.

               
              5.0

              LOVE

              By Mik1234

              from Fresno, CA

              About Me Natural Style

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

              • Messy

              Best Uses

              • Daily Use
              • Special Occasions

              Comments about ULTA Plush Drama Mascara:

              I LOVE this mascara. It spreads out evenly among my lashes and is easily build able to create a dramatic look.

              • Age:
              • 18-29
               
              5.0

              Yes!

              By Katie

              from Here

              Comments about ULTA Plush Drama Mascara:

              I got this originally as a free gift and now it's my go to! Works really well, totally makes my lashes look longer and fuller without the clumping and fallout

               
              3.0

              Drama Mascara

              By Syd

              from Kennesaw Ga

              About Me Trendy Style

              Verified Buyer

              Pros

              • Good Pigmentation
              • Long Lasting

              Cons

              • Messy
              • Wand is unless and gets on eye lids

              Best Uses

              • Special Occasions

              Comments about ULTA Plush Drama Mascara:

              Product went on easy but the wand and mascara was gooey and it gets on eye lids

              • Age:
              • 18-29
               
              3.0

              it's okay

              By MissT

              from Missouri

              Comments about ULTA Plush Drama Mascara:

              I got this in a free promotional bag.
              Not impressed. It's okay but not worth buying. It really did nothing for my lashes.

               
              5.0

              I like this product

              By Jan

              from Mahwah, NJ

              About Me Classic Style

              Verified Buyer

              Pros

              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Sensitive Skin

                Comments about ULTA Plush Drama Mascara:

                Easy mascara to apply
                Lashes look long

                • Age:
                • 60+

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                5 Questions | 5 Answers
                Displaying questions 1-5
                • Q:

                  Is this product tested on animals?
                  Asked on 4/23/2018 by NS from Las Vegas

                  1 answer

                  • Staff Expert

                    A:

                    No way! :-) We never test any of our ULTA brand products on animals. All are cruelty-free.

                    Answered on 4/23/2018 by Staff Expert from Ulta Beauty
                • Q:

                  Is this product gluten free?
                  Asked on 3/15/2018 by Carlie from Pennsylvania, US

                  1 answer

                  • Staff Expert

                    A:

                    This product does not feature a gluten-free claim, so we recommend to please carefully review the ingredients prior to use. Thank you!

                    Answered on 4/3/2018 by Staff Expert from Ulta Beauty
                • Q:

                  Is this gluten free?
                  Asked on 3/7/2018 by Pam from Paducah, KY

                  1 answer

                  • Staff Expert

                    A:

                    This product does not feature a gluten-free claim, so we recommend to please carefully review the ingredients prior to use. Thank you!

                    Answered on 4/3/2018 by Staff Expert from Ulta Beauty
                • Q:

                  Is this soy free? And nut free? I don't see nuts in this list but is there soy in the veggie oil?
                  Asked on 6/7/2017 by KATE from undisclosed

                  1 answer

                  • Staff Expert

                    A:

                    Currently, the proper testing has not been conducted to make such claims. If you have any medical concerns, we always recommend to review the full ingredient list provided on the product page with your physician prior to use.

                    Answered on 6/15/2017 by Staff Expert from Ulta Beauty
                • Q:

                  is this mascara waterproof?
                  Asked on 12/28/2016 by abby from US

                  1 answer

                  • Staff Expert

                    A:

                    No, it is not waterproof.

                    Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                Displaying questions 1-5

                Do you have a question about this product?