They know! You're always on the lookout for a product that will add that extra oomph! to your look. Not Your Mother's Plump For Joy is pH balanced to cleanse hair without drying it out and contains a complex combination of ingredients to create thicker, fuller hair, providing a better foundation for bigger body hairstyles. This sulfate, paraben & dye free shampoo will be the perfect start to your voluminous visions.