Rated 3.57 out of 5 stars
Most Helpful Positive Review Bar none the best toning shampoo on the market
If you have a white, hard to maintain blonde, this is your gal!!
Most Helpful Critical Review Did not work for me
Dried my hair out so bad and made it super frizzy. It did smell great but I didn't even find it very effective either. My hair was not only unmanageable, but still brassy.
Reviewed by 46 customers Love, Love,Love this product
Sassy Senior from Oklahoma
love this product and all associated like conditioner and mousse, since a sales associate introduced me to it about 1.5 years ago.
Sadly it is being discontinued.
Do not buy
Stacey from Ohio
Dried my hair out and stripped my toner out! My hair is brassy now! DO NOT BUY
I absolutely loved it!!
JD from Angleton, TX
I pour about a quarter size dollop into my hands then work into wet hair into a good lather, then rinse! It smells amazing and leaves my platinum hair feeling clean and refreshed! Follow shampoo with conditioner and repair treatment!
Drying and does nothing to tone
Felicia from Texas
I took my chances after having my naturally dark brown hair lightened in some sections to gray and got the shampoo and conditioner. It is so DRYING. Reading through the reviews I've noticed that the ones who have rated it highly were people that had naturally gray hair... And the others seemed to not. Not sure if that's a key thing here, but it darkened the gray I had and just made it super dry. Went for Paul Mitchell's instead and there's a difference in tone after one wash.
Blondie from Nashville TN
I have been a platinum blonde for years. Ive put a lot of love and work and care into my hair to be able to grow it out to a healthy waist length. This product is so terrible that after two washes my hair was so dry, i felt it was damaged beyond repair. The color is purple until you lather it on your hair and then the suds become white. It does absolutely nothing for your color. If you care about your hair, do not use this shampoo, I am so so disappointed.
Great for natural silver
JenM from Phoenix AZ
I love this shampoo for my natural silver hair. The other brands made my hair look purple, this gets it shiny and silver with no tint. Thank you Rusk for your PlatinumX line.
Do not buy!!!
Ugly orange from Waco tx
Bought it hoping to keep the brass out of my hair. It stripped the toner out of my hair and now I'm dealing with ugly orange hair. Do not waist your money.
Kim from MD
After two uses, I feel like my hair has turned more brassy. My last bayalage was done in October of last year and I have been able to maintain the integrity of the blondes this entire time. Turns to white lather and quite runny. I did feel that it did a good job at leaving my hair feel cleaner, but feel like it was very stripping at the same time. Used in conjunction with the conditioner and my hair has NEVER felt this dry before. I can't recall the last time I returned any product, but these are hard no go's for me. I have been a fan of some of their other products, I just cannot utilize these at all.
For natural silver hair...the BEST.
Sharon from Madison, WI
Purple shampoos - I've tried them ALL. SilverLights, Aveda, Joico, and on and on. I live in the Midwest, where the water is hard and mineral loaded, and my natural bright silver hair can grab onto the purple dye in brightening shampoos like a champ. Since I don't really want lavender hair, I'd given up on finding anything that would help keep the gold out of my hair. Until now. I can use Platinum X daily, and my hair looks and feels fantastic. I do have to be careful with the conditioner. I do have a lot of hair, but it's fine, and can get weighed down. But after more than a month, even my husband has commented on how shiny and soft my hair is.
WILL NOT TONE HAIR
Kat M from Charlotte, NC
It is a fine shampoo but it will not tone your hair. I was trying to find something cheaper than Matrix and Joico, but GOOD purple shampoo is obviously worth it. Will not buy this again and I'm sure I won't use the rest. Shame :(
Worst purple shampoo ever!
Vee from Los Angeles
I bought this based of reading the contradicting reviews and now I lean more towards the bad reviews. Super runny, white lather instead of purple. Honestly did nothing to my hair but make it appear darker than the blonde I was to begin with.
AP from Mississippi
This shampoo and condition did not help my hair with brassiness. Once you put it in your hair, it turns into white shampoo. So it's not even "purple".
Good purple shampoo.
Korabell from Grand Rapids
So far has kept brassiness out of my hair. Lathers great. Hair is clean. Good price.
My new shampoo
DonaMaria from Pittsburgh PA
I actually picked up the wrong brand. I never used Rusk before, but I now have a new favorite purple shampoo for my natural gray hair. This makes my hair shine, gives my baby fine hair body and can use this everyday without darkening my gray. This was a good mistake.
Maria from Santa Maria, CA
I love how well this product lathers and cleans gently while providing nourishment for my natural gray hair!
Help with brassy color
Jdvn from Leesburg, VA
I'm using this shampoo to tone down the brassy color I got from coloring my hair. I notice a little volume but not as much as some other shampoos but it is helping with the color. Don't expect it overnight though.
Not the best purple shampoo
Jo from Montreal
Usually don't write reviews unless I feel strongly about something... i found ur super ineffective, my hair turned brassy
Non stripping, doesn't dry out your hair
SR from Florida
My sister suggested this product because I have damaged hair from steroid medications I was taking. It has really helped. I am using the entire line.
Not My Favorite :(
Chels from Hampton Roads, VA
I have lots of blonde in my hair, and I rely on a good purple shampoo to keep my hair nice and cool. Unfortunately, I'm not loving this shampoo. While the shampoo is purple, it's very runny and the suds after lathering are white...not purple. It's more expensive than my normal purple shampoo, but definitely not better. It does have a very pleasant smell and it lathers great, but it's just not what I'm looking for in a purple shampoo.
Ruined my acrylic nails
Gab from Philadelphia Pa
Product was good for my hair-however the purple dye in the product discolored my French manicure to a light purple all over my nails
msmickey2u from Grove Hill, AL
I really like this product
Great purple shampoo.
Kim from Visalia ca
I bought this because I was in search of a shampoo that wasn't so expensive but also took out brass and hollowness tones without drying my hair out, the conditioner helps with those who have problems with dryness. I havent recolored my hair in over 6 months and it still looks really good. I definitely recommend this to others.
Excellent shampoo for gray hair. Used with the conditioner.
Julie from Gooding Idaho
Makes gray hair shinny & not so drab looking.
1 would buy this product again
Joan from Port St Lucie Fl
Gentle, but cleaned hair well
TKP1993 from Jonesboro, AR
After dying my hair at home, I used this product to tone down the brassy color in my hair. I've used it for less than a week and my hair looks SO much better than it did.