skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / PlatinumX Shampoo
RuskPlatinumX Shampoo

Rusk

PlatinumX Shampoo

12.0 oz Item 2506351

Find in Store-

Say good-bye to unwanted yellow tones and boost brightness with PlatinumX Shampoo. This everyday gentle cleansing formula features wheat protein to help balance moisture, honey and vitamins to aid in antioxidant protection and citrus extracts to help brighten hair color.
Apply to wet hair, gently massage into a rich lather and rinse. Repeat if desired.
Water (Aqua, Eau), Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, PEG-150 Distearate, PEG-120 Methyl Glucose Dioleate, Sodium Chloride, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Propylene Glycol, Tetrasodium EDTA, Citric Acid, Sodium Bicarbonate, Ext. Violet 2 (Cl 60730), Methyl Gluceth-10, Glycerin, Magnesium Nitrate, Honey (Mel, Miel), lsopropyl Alcohol, Lavandula Angustifolia (Lavender) Extract, Citrus Grandis (Grapefruit) Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Limon (Lemon) Fruit Extract , Citrus Aurantium Dulcis (Orange) Fruit Extract , Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Magnesium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Limonene, Butylphenyl Methylpropional, Linalool.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
RuskPlatinumX Shampoo
 
3.6

(based on 17 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Great smell (10)
  • Lathers well (10)
  • Cleans thoroughly (9)
  • Adds shine (8)
  • Gentle (7)

Cons

  • Doesn't work (5)
  • Dries hair out (4)

Best Uses

  • Daily use (4)
    • Hair Type:
    • Wavy hair (7), Straight hair (5), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (6), Product junkie (4), Survivalist / minimalist (4)

Reviewed by 17 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

It doesn't work, i have almost yellow or gold my hair. BAD

By Chris

from San Diego

Verified Buyer

Pros

    Cons

    • Ineffective

    Best Uses

      Comments about Rusk PlatinumX Shampoo:

      Bad product

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love it. Works great on my grey.

      By Leany

      from 39401

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine

      Cons

        Best Uses

          Comments about Rusk PlatinumX Shampoo:

          Works great in my grey.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Perfect for silver hair

          By Kim

          from Baltimore Md

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Curly Hair
            • Daily Use

            Comments about Rusk PlatinumX Shampoo:

            Must have for gray and silver hair

            • Hair Type:
            • Very Curly Hair
             
            1.0

            Doesn't work

            By Brittany

            from Holland MI

            About Me Beauty Conscious

            Pros

            • Great Smell

            Cons

            • Harsh
            • Ineffective

            Best Uses

              Comments about Rusk PlatinumX Shampoo:

              It doesn't work for my hair. It dries it out

              • Hair Type:
              • Wavy Hair
               
              5.0

              Bar none the best toning shampoo on the market

              By Sarah

              from St. Louis, my

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Rusk PlatinumX Shampoo:

                If you have a white, hard to maintain blonde, this is your gal!!

                • Hair Type:
                • Straight Hair
                 
                1.0

                Would not recommend

                By K

                from Canada

                Pros

                  Cons

                  • Dries Hair Out
                  • Ineffective
                  • Smells Bad

                  Best Uses

                    Comments about Rusk PlatinumX Shampoo:

                    This shampoo did not brighten my hair, it actually made it yellow and darkened my hair. On top of that dried my hair out! Does not smell nice and definitely not worth it! It is a very cheap product. I had to return the shampoo and conditioner back to the store!

                    • Hair Type:
                    • Wavy Hair
                     
                    4.0

                    Nice product

                    By Shell

                    from Indialantic

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Great Smell
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about Rusk PlatinumX Shampoo:

                        Loved how it brightened my blonde!

                        • Hair Type:
                        • Wavy Hair

                        (2 of 2 customers found this review helpful)

                         
                        2.0

                        Did not work for me

                        By Leah V

                        from Atlanta, GA

                        About Me Product Junkie

                        Pros

                        • Great Smell
                        • Lathers Well

                        Cons

                        • Dries Hair Out
                        • Ineffective

                        Best Uses

                          Comments about Rusk PlatinumX Shampoo:

                          Dried my hair out so bad and made it super frizzy. It did smell great but I didn't even find it very effective either. My hair was not only unmanageable, but still brassy.

                          • Hair Type:
                          • Very Curly Hair
                           
                          5.0

                          LOVE, LOVE RUSK PLATUNUM

                          By Nanejd

                          from PHOENIX

                          About Me Minimalist

                          Verified Reviewer

                          Pros

                          • Adds Shine
                          • Adds Volume
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Improves Hair Health
                          • Lathers Well

                          Cons

                            Best Uses

                            • Thinner Hair

                            Comments about Rusk PlatinumX Shampoo:

                            I LOVE THIS PRODUCT. I USE THREE TIMES A WEEK AND IT KEEPS MY GRAY HAIR BRIGHT AND SHINY WITHOUT BRASSY YELLOW TONES

                            • Hair Type:
                            • Wavy Hair
                             
                            5.0

                            I would buy this product agin and agin. Love it!

                            By Yountik

                            from Citrus Heights, CA

                            About Me Beauty Conscious

                            Verified Buyer

                            Pros

                            • Adds Shine
                            • Adds Volume
                            • Cleans Thoroughly
                            • Gentle
                            • Great Smell
                            • Improves Hair Health
                            • Lathers Well

                            Cons

                              Best Uses

                                Comments about Rusk PlatinumX Shampoo:

                                I love this product, and I did not see nothing wrong .

                                • Hair Type:
                                • Very Curly Hair

                                Displaying reviews 1-10

                                Back to top

                                Previous | Next »