Rated 4.2 out of 5 stars
Most Helpful Positive Review Really works!
Really works to get the yellow out. The before and after is after 2 shampoos.
Most Helpful Critical Review Did not improve brassiness.
I used product every time I washed hair for about a month. I saw no difference while using this product. I would not buy again.
Reviewed by 122 customers Great Product
Jade from Auburn, WA
This product is great for combating the brassiness with blond hair without drying it out.
I would absolutely buy again
Yaya from Sacramento
Every other day I use this shampoo and leaves my hair lighter.
One of the best purple shampoos
Jillian from NY
so for the past around 8 years I've been using Shimmer Lights, since everyone would recommend that to me. Recently I tried Matrix purple shampoo, which worked the same way as shimmer lights. Where if you leave it on too long, you get purple hair... and I thought that was the case with all purple shampoo. Until I watched a Brad Mondo video and he reviewed this shampoo and it looked great in the video. But was it in real life...? My hair is a little yellow too after the bleach, which the shimmer lights, would just turn it to purple, which I thought was better then yellow. Finally tried this shampoo, and it takes a couple uses, esp since I had tinted purple hair as well. But it became a nice white platinum color as stated. Which was super shocking to me, that it never left any tint of purple, no matter how long it was on for. Brad mondo, referred to the scent as candy, i would say it's more of a floral scent. Doesn't feel as damaging as shimmer lights either. And around the same price range too, which is nice. I will definitely be turning over to this shampoo from now on
I would buy this product again
Pat from CA
It is the only shampoo I can use that doesn't turn my hair blue. It keeps my hair white. I have used other shampoos and they either turn my hair purple or made it greasy.
Love the color and shine!
Sherry from Jacksonville, FL
First time using this product and I really like it. I can see the difference after a few shampoos how my color looks more vibrant.
Wouldn't EVER purchase this product Again!!!!
Becca from KY
This product is a very terrible purple shampoo! It doesn't work and the smell is absolutely terrible! Matrix biolage is amazing!!
Edith from Gurnee
Thought I would give it a try been using Joico but wanted to try something new. Made a mistake turned my hair yellowish when I had it like platinum will b returning and going back to Joico
Platinum Queen from Omaha, NE
Out of the many purple shampoos/conditioners and masques I've used, this is the absolute best! If you're looking for a product to bring out your whitest hair, this is the holy grail! I really love Redken Blondage and Pravana masque, but they give your hair more of a purple/silver tint.
DO NOT BUY
Abby from Huntsville, Alabama
It messed my hair up. Instead of toning it, it made it really yellow and red and brassy. Just awful! Do not buy this if you want your hair to look good
CN from PA
It works ok and doesn't stink. I'd buy it again
CapeCodChick from Cape Cod, Massachusetts
it's ok. Shimmer Lights seems to work better but it doesn't turn anything purple by accident.
I would not buy again
Jen from Northport, NY
Absolute garbage! Made my hair fall out immediately and completely ruined it. Would never recommend.
Fay from Oh
Smaller than I thought I see no difference after several uses
Works great for me!
Kara from Columbus, Ohio
This shampoo took the brassy color right out of my roots! It blends the color right in with the rest of the blonde. It dries out my hair a bit, but it's nothing a little conditioner can't fix!
Love the product but packaging did not protect pump
Mimi from Vermont
I was disappointed that product came with broken pump. One of the reasons I bought the large size for ease of use in shower
Only at a store location and not online
Veda from Bolingbrook, Il
To shampoo my hair
Does what its suppose to
EZ from Gadsden, AL
Definitely got the brass look out if my blonde!
WORST PURPLE SHAMPOO
lena from oklahoma city
absolutely awful. I just recently went platinum. after one use, my hair went from icy blonde to yellow. it also made my hair unbelievably dry that it felt like hay. redken purple shampoo is much better!
Sarah from Michigan
It smells great and I think it cleans well but doesn't have as much of a brightening effect as other purple shampoos I've used.
No change in brassiness after 3 uses
Blondie_391 from Kentucky
After the first wash, using this product, I didn't notice a difference in brassiness at all. I gave it another try, and then a 3rd try, and no change in brassiness for my hair. The smell is great, but this shampoo did not work for me. I returned it for my money back.
jess from Wisconsin
I've been trying to find a cruelty-free alternative to Redken's purple shampoo and decided to try Paul Mitchell's. This didn't do anything to tone down the brassiness in my hair and it dried my hair a lot.
Best purple shampoo ever I've tried them all
Mommyof2 from Tampa
As a platinum blonde (almost white ) I have tried every purple shampoo and this is the best. It is moisturizing unlike other purple shampoo that dries your hair out. Also with having such light colored hair every other purple shampoo would turn my hair purple even though I had it on for a few seconds lol. This one is the best it brightens my hair makin it white and not purple at all. Last thing I love is it smells amazing!!! Smells like cucumber
worse blonde shampoo
Mayra from Cathedral City, ca
this product literally does nothing for your blonde. I recommend using a more concentrated shampoo for the blonde hair. I will never use this product again.
I have been using Platinum Blonde Shampoo for years.
PR727 from Michigan
I use Platinum Blonde Shampoo once or twice a week to keep my mostly white gray hair shiny and bright.
ShaunB from Eugene Oregon
It didn't weigh down my hair. Lots of shine 🌞