Product Reviews Rated 3.73 out of 5 stars
147 Reviews
Most Helpful Positive Review OMG , don't give up on it !!!! I was beyond hesitant on getting this in the store. After an hour of sampling inside the store the rep tried it on me. I was already tired, overwhelmed by options, and I was just ehhhhh toward the coverage under my eye. But the ulta worker was nice and beyond patient with me. I normally don't ever ever get forced to buy, but I had no concealor at home so I figured, i might as well. Went home opened the container and saw how little there was and how cracked it looked at the top layer of concealor. I knew I was going to return it back to the store. Went to work next day I started doing my makeup and said to myself let just give it a try on my whole face. Went in the new jar with my makeup sponge and struggled to pick up a dot size onto it. It felt dry pasty. But as soon as I swiped it across my whole cheek and face.......I was like......OMG! It felt so smooth going on and it seriously looked like a beautiful velvet filter was painting across my face. I couldn't believe it. I was about to return it to the store, but now I am hooked! Never give up on a product ladies. Try it different ways. So, the flat sponge worKS best with this. My undereye area tends to get dry, so I always use a cream there so makeup blends well there and doesn't look dry at mid day. It's extra important with this concealor. This is the best and I have super oily t zone, and this helps! This stays looking fresh all day long!!!!! Love love love ♡♡♡♡♡♡
Most Helpful Critical Review Def not for me I bought the product based on a salesperson's recommendation. It is horrible! Out of the package it is gritty, almost sandy, impossible to blend well and offers little to no coverage. I returned and bought Amazing Concealer, which far exceeded my expectations.
Reviewed by 147 customers Seemed very dry 3
Deb from Ca
I kept running my finger around in product to try and make it more emollient. It just seemed very dry and didn't go on well
Do not purchase 1
Steph from NY
I had been wanting to try this concealer for a long time, it's chalky and dry, even after warming in my fingers. It leaves my under eyes cakey and dry with very little coverage. I find it very drying to my under eyes.
This Fixes Everything 5
Nicklet from Ladera Ranch, CA
My 11-year-old daughter occasionally will have little flares of acne and has a slight dark color under her eyes. This product is amazing! It covers her blemishes and it takes care of the dark circles. The best part of this is the boost in her confidence and the smile on her face!
I am impressed! 5
Too Much Baggage from Berkley, MA
Dab it on under my eyes after washing face, that's it!!
Excellent,Clean Coverage! 5
Amber from Hernando Ms
This product needs to be warmed up on your fingers/skin before applying bc of the nature of all natural products. But the coverage is great and the color is spot on. Love this!
Dries out super quick 1
Amber from Florida
I was very displeased with this product. Was very hydrating when I first opened the product but was dried out the next day. If you have dry skin stay away from this for your under eyes, emphasized fine lines
Probably not 3
Momma from Boynton Beach Florida
A bit dry. Drags while dating under eye. I add a few drops of moisturizer to help the dryness.
creases 3
Nia from Jacksonville
This is greasy, with NO COVERAGE and it makes you look old because it creases horribly. it is also patchy and uneven
greasy creasing in a pot 3
Ann from Fl.
the coverage is meh, it gets very sheer very fast, it creases horribly, and looks patchy, i set it with the becca lose powder and its just a mess! it makes me look old because of all the creasing
Great clean lightweight concealer 4
RT from Oklahoma
I'm transitioning into clean beauty and I was looking for a good concealer. This is it! You have to warm the product up with your finger and it becomes creamy and so bendable! Love, love.
My fav green beauty concealer 5
Claire from madison, wi
This is my second pot. I tried almost all green beauty concealer on the market and still came back to this one. It's super easy to use and it covers with just a little bit of product and it doesn't settle into fine lines.
I warm it up with my finger and gently pat it under my eye. and then I blend it with light taps. A little bit goes a long way. I love how it stays put on and doesn't accentuate fine lines.
I am fair - light and use shade cream in the winter.
No Go 1
Cortney B from Maine
I really wanted to love this as I'm ALWAYS trying different brands of non toxic concealer (and I've tried a ton). This one is just. Not good. Weird, greasy yet drying somehow, sheer yet heavy feeling and creases a lot, especially under the eyes. Need to re apply frequently throughout the day which makes things look even WORSE. Wanted to love it, but save your money.
Hands down my favorite concealer! 5
Sassy Stephanie from Robins, IA
I'm 37 years old and got my first pot of this spring of 2019. Now ordering my 3rd pot. I have a medium, olive skin tone. I've always struggled with combination skin, with plenty of oil in my t-zone. Finding a good concealer had been disappointment after disappointment. Either the color, the texture, consistency, staying power or something was always less than desirable. I'm an IT cosmetics girl for my foundation and setting power, as well as some various other IT products. I was in my local store one day, and a consultant that always can tell when I'm having an internal debate. I have a now 1 year old, and at that time she was only 4-5 months old. Sleep was more difficult to come by. Not to mention the days were insanely busy when I returned to work after maternity leave. I explained to her that I needed a good concealer. One that wasn't too slick, didn't have 100 colors to choose from (options are great, I just get overwhelmed when there's too many). I needed it to last all day, blend easy and bit cake or settle in my creases or in the oil my skin surely would produce every single day. The first time I used this, I was a little skeptical. It was hard and not super malleable. It didn't seem to spread like I hoped and had a gritty texture. I used too much then and found it hard to blend. So I learned and kept trying. I would say it took me about a week to find the best application for me. I lightly swirl my finger a couple of times and begin applying by patting onto my eyelids, under eye, nose (redness), and into any areas that I blemishes or discoloration. It warms in your finger, the trick for me is lightly applying. Rubbing it can pull on the skin. After gently putting it on, I use my fingers to gently pat it in. Then use a damp beauty blender to give it a perfect finish. It does away with any discoloration and makes my complexion look beautiful. The creamy texture also perfectly fills pores and other imperfections you wish to hide. My biggest piece of advice is to remember a little goes a long way. If you use too much of this, it will look cakey, it will settle into fine lines. If it's too heavy it can't work right. That's no fault of the product itself. So while your first few tries may be somewhat frustrating, I promise if you just have a little patience and experiment with your technique and coverage needs, you'll begin to love it. Of course it's not for everyone, but for me it's been exactly what I've needed for many years. I can easily wear it to blend my complexion on days I don't want to wear makeup, too. I think my husband is even a little jealous that he doesn't have this for his under eye circles! Lol.
Great Product 5
Essgee from Chicago, IL
I purchased this based on the recommendation of the salesperson at my local Ulta after I mentioned that I have very sensitive skin and looking for something that would provide natural coverage, as I don't wear a full face of makeup. This concealer has a weird consistency (very hard, kind of waxy, like a waxy lip balm), but when you rub your finger (or brush) on it, it's immediately usable and a couple of swirls gives you more than enough product to begin applying. With the amount I use for my under-eye-area and the occasional blemish or red spot, this little pot will last FOREVER. I've had no breakouts or irritation and the BUFF color (second to lightest) is a perfect match for my skin tone. It's super easy to apply whether with a finger or a brush and I've found that it lasts all day. If you need heavier coverups, you might need to apply several layers and or set it to get the same lasting power.
Not that great for that price. 1
K.T from Richmond VA
I'm trying to be more chemical conscious with my makeup so I deferred to JB. As soon as I put it on, it starts creasing up on both upper and lower eyelids. It's also very sheer and hard to build up without having very noticeable creasing. Even after I blend the creases out, it still ends up creasing again. I end up finger smearing the creases all day, so by the end of the day, my dark circles are very visible from the lack of products. It just doesn't deliver like what the highly toxic concealers do. Sad...
I love this product! 5
Hippie from Kansas
I don't have any negatives. I use it for a little bit of melasma and get great coverage. I like that it does not cake and is an easy application. A little goes a long way. It's also reassuring that it's healthy for your skin.
Not for me. 3
GiGi from Illinois
I liked that the product was clean and cruelty free and I wanted to love it. It had a weird consistency. Wore for 3 days but light coverage. Returned. Other uses reported that they loved the products. Maybe I just needed more coverage.
Very drying, doesn't move well on skin 1
Kait from Michigan
I love the idea behind these products but this product is very dry. I warmed with my fingers and it was still very hard to blend. I then tried a beauty blender but that didn't help much either. Sad to say I 100% do NOT recommend this product.
Returned 1
PVee from GA
Too dry for my age.
A little drier than I hoped 3
Mom Engineer from Philadelphia
I used this product under my eyes after moisturizer. I like the tone of the concealer, but don't like how it builds up in creases and seems dry
I haven't been using this very long. 5
Barb makeup lover from Alabama
So far haven't found anything bad about this product..like it
Great coverage and silky feeling 4
Jen W from Oklahoma
I love how easily this applied and the coverage I received. I just have a hard time being boxed into 6 shade varieties where one shade is just a little too light and the next is just a little too dark. I went with the lighter shade and I like the pseudo contour highlight I received.
Good coverage without caking 5
Stacey from Phoenix AZ
Very pleased with this! I'm using it under my eyes to cover veins / darkness from thin skin and also on any red spots or blemishes. It looks thick in the container but glides on surprisingly easy with a concealer brush. I lightly brush it over any spots that need extra coverage and follow with the CC cream. One of the only products that I've found that doesn't settle into fine lines or look cakey around the eyes! Love their products- cruelty free organic products that outperform the competition. What more could a girl want ?
Unexpected surprise! 4
Curlymom from Virginia
I have very dry skin and hereditary dark under eye circles. I don't go out of my house with out concealer. I have been using Benefit Boi-ing highlighting concealer for years but they discontinued it! I was panicking as I was down to the last little bit and didn't know what I was going to do. I have a lot of yellow in my skintone so it is VERY hard to match cosmetics. I figured I would go to Ulta and hope for the best. I explained to the girl who helped me that I wanted something creamy because I'm 57, and something that would give good coverage since I don't wear much makeup so it has to stand on its own. She went right over to this concealer and picked one that she thought would match my skintone. I was a little hesitant but decided I would give it a try...it works great! I use ELF hydrating primer first and and then pat just a little of this on. The coverage is pretty amazing. I will say that when you first touch the concealer it seams a little gritty but almost immediately becomes smooth. A little goes a long way. It stays on throughout the day much better than the Boi-ing did but I do usually add a little more a little later to really get the coverage I want since I don't cover it with a foundation. With that said, a single use is enough for me to feel comfortable going out of my house (I really have dark circles). The end result is a very natural look. It might show fine lines slightly more than the Boi-ing did but I'm good with my fine lines so it doesn't bother me.
My new bestie 4
Organic makeup lover from Corvallis, Oregon
I have a dark circles for days and this covers them well. Best applied with your fingers, it applies seamlessly with the warmth of your hand. Shade matches me well, and it feels lightweight and has very little creasing when it's set. My eyes are very sensitive and this also works well under eyeshadow as a eyeshadow primer with no issues. Covers redness from my rosacea. This is my new favorite concealer.
