Rated 4.05 out of 5 stars
Most Helpful Positive Review I can't believe how much I love this
I was starting to notice dryness in my skin with the weather gradually fading to fall.. I noticed a near perfect review for this (I read them to determine what products might be worth a shot) so I decided to pick it up also noticing the high glycerin content on the ingredients but wasent expecting much... I was dead wrong... absolutely beautiful. No white powdery look when dried, no struggling to blend etc I've used everything from it cosmetics, Dior, Lancôme, urban decay etc.. NONE beat it for everyday natural skin look. Its a silicon base so just pair it like so and you'll never put it down
Most Helpful Critical Review Doesn't cover dark circles well
I got this product in the lightest shade and was really excited about it. The shade I got was too yellow for me to brighten my under eyes with and doesn't match my skin unless I use foundation with it. It has medium coverage, not enough to fully cover my under eyes but enough to make them slightly better. It dried down pretty fast matte and looked slightly cakey. If you have less severe under eye darkness and are okay with a concealer that is drying and slightly cakey and can find your perfect shade match, I think this is a great value. I can definitely find ways to make this product work decently, and it is a good price so it isn't too bad of a product. I don't hate it but be wary if you are looking for the perfect concealer.
Reviewed by 190 customers Patchy
Leslie from Texas
It's okay if your going to use it for like brows and only brows to shape them. If I ever used this on my face it just gets all patchy and like cakey. I put on powder but it still looks cakey either way. I don't really recommend this if you'll use this for your face unless you'll use it for your brows.
Easy to blend felt nice on the skin
Isab from Arizona
Easy to blend but more light to medium coverage if you have dark circles. Full coverage if you don't have dark circles.
Don't even bother... like DONT!
Michelle A from Lagos, Nigeria
Guys when I saw Alissa Ashley and Dimma Umeh's hype for this product I had to get my hands on it. People kept comparing it to Tarte Shape Tape and I also needed a break from La girl concealer which is hands down the best under eye drug store conceale (besides Maybelline age rewind). So I bought 3 of this wet 'n' wild concealer and guys!! It's was a huge NO! Very patchy, dry, non- blended-able and Literally ZERO coverage. I kept trying and trying to make it work but it won't. I've given some away and I now use one as my eyeshadow base only because I don't want to waste it. Will never buy again. I will stick to my LA girl and Maybelline age rewind concealer for now.
Do NOT waste your money!
Michelle from Lagos, Nigeria
Guys when I say Alissa Ashley and Dimma Umeh's hype for this product I had to get my hands on it. I needed a break from La girl concealer which is hands down the best under eye drug store conceale (besides Maybelline age rewind). So I bout 3 of this wet be wild concealer and guys!! It's was a huge NO! Very patchy, dry, not blendedable and litetralogy ZERO coverage. I keep trying and trying to make it work but it won't. I've given some away and I now use one as my eyeshadow base only because I don't want to waste it.
Will never buy again. I will stick to my LA girl and Maybelline age rewind.
Samantha123 from Bronx,NY
Great convelerá easy to use and blend. I love this product.
Mildred Villa from San Antonio, Texas.
Es un buenísimo corrector. Tiene buena cobertura. Me gustó por el precio que tiene es un producto calidad- precio aunque es mas calidad.
Chuchiiii from New York
the smell is a little weird but it works well it was one of the first concealers I used when I started applying makeup. and i loved it
Sooo good for the price!
Kaitlyn from Oregon
Is it the absolute best concealer ever? No. Is it the best concealer in a drugstore price range? Absolutely. It reminds me of the NARS creamy radiant concealer, and has good medium buildable coverage. I do wish there were more shades, but I'm not surprised from a brand like wet n wild about their limited shades sadly. Also make sure to work quick and don't put it all over your face and then blend. You'll need to work from one area to the next because it dries down quick and will be really hard to blend out once it does.
Norma from Arizona
Good price and it's super light weight. It has no scent and I like that
The texture is okay, but smell and shades are bad.
Sarah from MN
I bought this concealer as a spotting concealer. When I received it, it was SO yellow. There is NO shade for pink toned fair people. The formula texture is okay though.
I love this concealer! ❤️💛💚
Chrissy from NJ
I have been using this concealer for almost a year now and honestly, I LOVE IT! It is definitely holy grail for me (and I don't say that about a ton of products! 😂) It looks very natural and is light to medium coverage which I like since full coverage concealers often feel very cakey and look bad on me. Especially for the price point... just try it! 100% recommend and will obviously be rebuying!
Julie from Stockton ca
I loved that I could literally use it like another high end brand I had and I cant tell a big difference
so lucky to find this one at a fraction of the price and works well for my skin tone and doesnt look cakey or chalky
Chels from Birmingham
I use this as a eye shadow primer it's amazing one of my favorite concealers!
Sasha from Bx
Love this concealer!! It's great on my under eyes. I use it to spot conceal as well. Today I used it as a foundation and loved the glow it gave me. Definitely buying again when it's done.
Great Everyday Concealer
Lynn A. from Los Angeles, CA
This concealer is a great everyday concealer. I have the color light/med beige and it is a perfect match for me! I have dry under eyes and this concealer does not emphasize any texture or dryness in my under eye area and blends like a dream. It wears well throughout the day if set with powder. Only downsize is that it won't fully cover very dark circles but it gives just enough coverage to make you look more awake. On my second tube!
MandiInOkc from OKC
Adella from USA
I am blessed enough to not need any makeup, but some days I need a little coverage under my eyes. This stuff is amazing! My old concealer looked horrible in sunlight and looked cakey. This is awesome! It makes me look flawless in every lighting situation! Definitely a must have for a very natural look!
Natalie from PHL
I love this concealer! Not drying at all, never looks patchy or flakey under my eyes, minimal creasing without setting powder. Coverage is solid medium but is enough for me! Its perfect for a no-foundation make up routine.
Perfect shade and wearability
Flanamom from NJ
With the latest virus forcing us all inside, there's plenty of time to go through my literal tons of makeup, including about 20 concealers in my collection from drugstore (this Wet & Wild) to high end. Well, Wet & Wild photo focus concealer has taken the grand prize, I'm not kidding, and fair beige is the perfect shade for this fair-cool blonde mature lady. I hadn't even tried it until recently and am blown away, the color is perfect, it wears great, doesn't crease (I set it with a touch of It cosmetics bye bye pores or my Elf undereye powder, they're all pretty much the same to me). I used to carry some cosmetics in my "emergency" kit in my pocketbook, usually items that were of cheaper quality that I'd only use in a pinch, very rarely. I had stuck this in there having never even tried it. Well, now it's being promoted to my everyday essentials, it is THAT good. The search is over!
Tanni from Jamaica New York
This is such good concealer. Great price and good shade range. Doesn't settle into pores or creases. Only thing I didn't like was the light coverage.
Robin from Asheville
This concealer has medium coverage but the formula itself is superb. Non-drying, and somewhat "elastic" in that it does not crack when you make expressions. Moist formula but also thin. Able to build up to medium coverage with two thin coats. Love it.
YOU NEED THIS CONCEALER!!!!!!
Kendall from North Dakota
I use this concealer every day. It is the only concealer I own,
Best drugstore concealer
Andrea G from Miami
This one is so good, it creases less than the shape tape. You have to try it! My new favorite❤️
I wouldn't buy again
Nisey from SC
I bought it because everything else was overpriced. Can't use it. Makes my eyes water. Coverage doesn't last!
This is a great concealer for cheap
CLM from Mount Pleasant, MI
This product is amazing for being so cheap. I have genetic dark circles so I am very picky about concealer. I bought this and then I bought the travel size of the tarte shape tape just to try it and I actually preferred this over tarte. It doesn't last as long as I'd like, after a while it starts to lose coverage but its a great everyday concealer and probably the most affordable one that I've found so far.