Rated 4.09 out of 5 stars
Most Helpful Positive Review Holy Grail
I have been using the photo focus concealer for years now I love it still til this day.
Most Helpful Critical Review Formula change
This concealer has been my HG for the past couple of years, it's excellent for covering blemishes and undereye circles, blends and lasts really well, and had a great non-comedogenic formula. Would have repurchased this indefinitely if it weren't for the formula change, I'm not interested in putting something with soybean and coconut oils on my zits. Coconut oil may be low on the ingredients list but it's a common acne trigger for many people, I wish they'd left it alone.
Reviewed by 235 customers Wig snatched
Bobby from Minneapolis
Honestly my favorite concealer. Blends super well, not cakey. Light to medium coverage
Karla from Orange County
This is only good for the eyebrows . Tried the rest of my face and it immediately creased
not the best
honduraanbaby from Los Angeles
i only used this to conceal under my brows and it didn't work. Tried to cover pimples and doesn't work. Im not sure if im not looking correctly but i can not find the period after opening label on it and thats not good
hera❤ from Austin
great concealer provides medium coverage❤
Perfect dupe for shape tape
Jjjjuuuusssssss from Cincinnati Ohio
My favorite concealer . Medium coverage and lasts all day. No smell and is safe on my sensitive skin.
Gagagarrett from Yuma, Az.
I bought this concealer recently and I love it but when I got it I hat to dig around alot with the wand to get much product out. It's like it was over half empty when I got it. And now it's about gone. Very frustrating. I feel like I paid for the full product and only got half.
Maddie from Pa
Good cruelty-free product, affordable,but didn't work for me
Hummingbird44 from Lakewood, CO
This was a good cruelty-free product, but didn't work for me. It was too sticky & not the right color. Next color was too dark, & color behind it was too light. Also showed the lines under my eyes when it dried. I would still recommend it, as it might work better for someone else.
LOVE LOVE LOVE
Unknown from Bjvjvjg
This concealer is my go to. I love it so much it looks like my skin but better when I apply it. I found my perfect shade match. Love wet n wild products so much!!
StarChyld67 from San Antonio, Texas
I had purchased this item awhile ago, and it has been my go to when i need to use it as my eye concealer, it covers very well and adapts to my eyeshadow without creasing.
Ali from Richmond, VA
Smells like chemicals/paint, limited shade range, almost no coverage. There's also barely any product in the tube and a super cheap wand, so while it's cheap, you're getting a really lackluster product when there are others that are just affordable and actually give coverage.
Loved this product
Jj from Location
It works really good for me especially for the price! I think it's worth it especially if your just starting to wear makeup it's a great start at a low price.
Leslie from Texas
It's okay if your going to use it for like brows and only brows to shape them. If I ever used this on my face it just gets all patchy and like cakey. I put on powder but it still looks cakey either way. I don't really recommend this if you'll use this for your face unless you'll use it for your brows.
Neida F from undisclosed
Great coverage and blends out easily! great formula and shade match
Easy to blend felt nice on the skin
Isab from Arizona
Easy to blend but more light to medium coverage if you have dark circles. Full coverage if you don't have dark circles.
Great at covering my dark circles!
Mamacita from undisclosed
Great concealer! I have bad dark circles but this really helped me :D I use it AFTER applying a peach/ red color corrector and then yellow corrector. Really purchasing again!
Don't even bother... like DONT!
Michelle A from Lagos, Nigeria
Guys when I saw Alissa Ashley and Dimma Umeh's hype for this product I had to get my hands on it. People kept comparing it to Tarte Shape Tape and I also needed a break from La girl concealer which is hands down the best under eye drug store conceale (besides Maybelline age rewind). So I bought 3 of this wet 'n' wild concealer and guys!! It's was a huge NO! Very patchy, dry, non- blended-able and Literally ZERO coverage. I kept trying and trying to make it work but it won't. I've given some away and I now use one as my eyeshadow base only because I don't want to waste it. Will never buy again. I will stick to my LA girl and Maybelline age rewind concealer for now.
Do NOT waste your money!
Michelle from Lagos, Nigeria
Guys when I say Alissa Ashley and Dimma Umeh's hype for this product I had to get my hands on it. I needed a break from La girl concealer which is hands down the best under eye drug store conceale (besides Maybelline age rewind). So I bout 3 of this wet be wild concealer and guys!! It's was a huge NO! Very patchy, dry, not blendedable and litetralogy ZERO coverage. I keep trying and trying to make it work but it won't. I've given some away and I now use one as my eyeshadow base only because I don't want to waste it.
Will never buy again. I will stick to my LA girl and Maybelline age rewind.
Jocelynem from NC
It was amazing it looked really good and it was very affordable which was great
michaela jamell from little rock, arkansas
I use this concealer everyday and it's my absolute favorite
Samantha123 from Bronx,NY
Great convelerá easy to use and blend. I love this product.
Mildred Villa from San Antonio, Texas.
Es un buenísimo corrector. Tiene buena cobertura. Me gustó por el precio que tiene es un producto calidad- precio aunque es mas calidad.
There are better products for your money
Jessic from undisclosed
Very oily and not good coverage. There are better options for the price point
Chuchiiii from New York
the smell is a little weird but it works well it was one of the first concealers I used when I started applying makeup. and i loved it
xXLoveXx from undisclosed
The shade chestnut is great for highlighting under my eyebrows. Glides on smooth and dries to a natural finish.