skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Online Only Photo Focus Eyeshadow Primer
onlineOnly_badge
Online Only Photo Focus Eyeshadow Primer

Wet n Wild

Online Only Photo Focus Eyeshadow Primer

(37) REVIEWS

0.34 oz Item 2518323

Color:Only A Matter of Prime

Looking for the perfect primer that preps and brightens eyelids to lockdown eyeshadow color all day? Wet n Wild's Photo Focus Eyeshadow Primer features smooth, effortless application that dries to a clear finish and keeps eye makeup in place.
Precautions: For external use only. Do not consume. Keep out of reach of children.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, VP / Eicosene Copolymer, Boron Nitride, Aluminum Starch Octenylsuccinate, Propylene Carbonate, Sorbitan Sesquioleate, Synthetic Beeswax, Pentaerythrityl Tetraisostearate, Methicone, Phenoxyethanol, Acrylates Copolymer, Magnesium Carbonate, Dimethicone Crosspolymer, Bisabolol, Sorbic Acid, Octyldodecyl Stearoyl Stearate, Caprylic / Capric Triglyceride, Dimethicone / Vinyl Dimethicone Crosspolymer, Crithmum Maritimum Extract, Dimethiconol, Nelumbo Nucifera Stamen Extract, Bismuth Oxychloride / CI 77163, Iron Oxides / CI 77491, CI 77492, CI 77499, Titanium Dioxide / CI 77891.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Wet n WildOnline Only Photo Focus Eyeshadow Primer
 
4.4

(based on 37 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Long lasting (16)
  • Easy to apply (15)
  • Blends well (9)
  • Smooth look (8)
  • Easy removal (7)

Cons

No Cons

Best Uses

  • Everyday (17)
  • Going out (8)
  • Sensitive eyes (4)
  • Travel (3)
    • Reviewer Profile:
    • Classic style (10), Trendy style (5), Natural style (4)

Reviewed by 37 customers

Displaying reviews 1-10

Back to top

Previous | Next »

(0 of 1 customers found this review helpful)

 
5.0

LOVE THIS

By Lynn the Nurse

from Boston

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

    I Love this product. My eyeshadow holds all day and the pigmentation is terrific. Don't apply to much, otherwise your eyeshadow applies uneven. Just a little bit will do. Everything about this product is excellent and I will continue to buy it.

    (4 of 4 customers found this review helpful)

     
    5.0

    Finally my shadows don't crease!

    By Lulu

    from Oregon

    Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

    You could fry an egg with the amount of oil my eyelids produce when I put makeup on them. The US government would probably invade my face if they found out. But thanks to Wet n Wild, they'll never know! My shadows not only show up but they stay that way all day long without turning into mud. My eyeliner doesn't melt or become shiny like it used to. 10/10, this is my ride or die

    (1 of 1 customers found this review helpful)

     
    5.0

    Best Eye Shadow Primer

    By Mila

    from Virginia

    About Me Trendy Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

      There is not enough good things I can say about this primer. It is my holy grail primer. I usually put my make up on at 5:00 am and come home around 8:00 p.m., and my eye shadow looks as good as it did when I first applied it. While my foundation, blush, and bronzer have faded, my eyes still look amazing. It truly is long lasting. It blends well with all of my eye shadow palettes. It does not clump or make my eye shadow patchy. The only con is that it leaves a faint white residue, so be careful not to apply too much. Typically, it sells for about $3.50 to $5.00. I have tried a lot of eye shadow primers, and this is honestly the best one on the market. If one day they decided to jack the price up to $40, I would remain a loyal customer.

      (2 of 2 customers found this review helpful)

       
      5.0

      Excellent for the price

      By Melinda

      from Florida

      Verified Buyer

      Pros

      • Dries quickly

      Cons

        Best Uses

        • Everyday

        Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

        I've seen some Youtubers review this and love it, so I thought I'd give it a try. It turned out to be a rather great product, especially for the price. It dries very quickly, and you don't need much. It does keep the shadows looking fresh all day. If you're looking for a nice quality primer and just don't want to spend tons of money, definitely give this one a try.

        (1 of 1 customers found this review helpful)

         
        5.0

        I love this product!

        By Jan

        from Atlanta Ga

        About Me Classic Style

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

          I use this eye primer exclusively. It only takes a tiny amount so this tube should last me years! lol It does keep my eye shadow in place and without creases or fading for my 12 hour days. Good product all around.

          (2 of 2 customers found this review helpful)

           
          5.0

          Don't Underestimate This Product

          By AllThingsBeauty

          from TN

          About Me Classic Style

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

            Step 1 : Apply Moisturizing Eye Cream to eye lid & under eye.
            Step 2 : Use a (tiny) smidge of product.
            Step 3 : Apply using "finger" by smoothing over lid.
            Step 4 : Pat gently to blend edges.
            Step 5 : Apply powder to crease area for better blendability.

            I assure you ; I wanted to throw it out on my first attempt , but using the steps I provided, I'm sure it will meet your expectations of your favorite high end eyelid primer, without paying the high price. This tube has lasted me a whole year and has not let me down.

            Wet N Wild is one of the best drugstore brands on the market.

            Don't get suckered into having to buy the best of the best, just to look your best. You can always find good quality products that are inexpensive. I will always vouch for this product.

             
            5.0

            best primer I've ever used

            By Angel

            from Denver

            Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

            I always have 2 in my drawer because I need one as a back up. It's the only primer I use.

             
            5.0

            Good Primer

            By KimKwah

            from MI

            Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

            It makes my eyeshadow look a bit more pigmented and you only need to use a small amount so I can imagine this will last a while!

            (1 of 1 customers found this review helpful)

             
            1.0

            Flaky

            By Dg123

            from Philadelphia

            Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

            This flakes off and causes white patches to show up by the end of the day. I'll stick with my NYX eyeshadow base.

            (0 of 1 customers found this review helpful)

             
            3.0

            do not like

            By Dani

            from tn

            Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

            I use mac paint pot and I love it. I bought this to use as well so I don't have to spend alot of money every time my paint pot runs out. this is so greasy and wet it won't set down. I have not tried anything that compares to my paint pot

            Displaying reviews 1-10

            Back to top

            Previous | Next »