Rated 4.22 out of 5 stars
Most Helpful Positive Review I love this product!
I use this eye primer exclusively. It only takes a tiny amount so this tube should last me years! lol It does keep my eye shadow in place and without creases or fading for my 12 hour days. Good product all around.
Most Helpful Critical Review I love wet and wild but this was awful
Wet and wild is a great brand. But this was the absolute worst eyeshadow primer I've ever used. I've tried it with so many eyeshadows, but it didn't make a difference. First I tried it with my Milani bold obsessions palette, but none of my eyeshadow was sticking to my eyelids. It felt like it was just falling off my eyelids. Then I tried it with my sweet peach pallete, because it is one of my most pigmented palletes, and still nothing. You're actually better off not using any primer than using this. I bought this because it was so high rated, and it was a huge disappointment. Do yourself a favor, and save your money.
Reviewed by 163 customers Better than the Urban Decay!
kuromi from New York, NY
I love this primer! I've been using it for years. I normally prefer prestige makeup but I like this one better than the Urban Decay, Too Faced, AND Smashbox primers so here we are. The only thing is that if you use too much it's easy for it to get cakey and flake and I wouldn't really recommend it for dry eyelids. Mine are hooded and get oily so this ensures my shadow stays on all day.
Photo Focus Eyeshadow Primer
Lorena28 from Bakersfield Ca
I love it ! I've used other eyeshadow primers but this one has worked the best for me. Thank you for making great products at an excellent price.
MareBear from Missouri
For those people on a budget, this is AMAZING. Holds eyeshadow with NO creasing. You also get a really good amount of product. Provides pretty light coverage in terms of covering veins and eyelid pigmentation so probably should go for something else if you have very discolored eyelids. Perfect for everyday and totally worth it!!
Susan W. from Illinois
The primer stays on until you take it off. Works great.
Best primer at a great price! Thanks Wet & Wild!
Chrisbelle from Redondo Beach, CA
Best eye shadow primer out there. I have oily eyelids and I've tried ALL brands of eye shadow primer out there. Especially name brand and they do not come close to this product. My eyeshadow stayed on pretty much all day from 7:30 a.m. till 8 p.m. when I washed it off. Other brands would crease in two hours and I would have to reapply my eye shadow. You don't always have to spend a lot of money on a good makeup product. I definitely recommend and I will be buying this product again! More bang for your buck!
My definite go to
MD86 from Houston, TX
Very solid eye primer. I do feel that it holds on to shadow well and prevents creasing. Also, doesn't have greasy feeling texture like some other primers that I've tried.
Mildred Villa from San Antonio, Texas.
Es mi primer primer de ojos, antes solo usaba corrector, no es malo este primer, pero aun necesito saber usarlo mejor.
You won't regret it!
Taylor Lynn from Missouri
Been using this primer for years and I absolutely love it! Tried a few other drugstore brands last time I ran out and nothing could hold a candle. If you're wondering if you should give it a try—DO IT!
It's so good
MarsAttacks from Gatos, CA
I had a sample of the urban decay primer potion I have very small creases on my eyelid I worked a shift at Ulta and my eyeshadow was so so bad, I tried this and my eyeshadow looked way better that UD I would recommend quickly setting it since it dries fast if you don't it kinda patchy at the lash line but set it with powder and your good
Gnome from Saint Paul, MN
I was shocked at how good this eyeshadow primer is!!! I have very oily eyelids and a lot of eyeprimers don't last even 30 minutes on my lids. The only other primer I've ever gotten to work was the NYX Proof It!! Eye shadow primer. Compared to that, this one goes on smoother and is a lot less glue like. It doesn't last quite as long as the NYX one but it is so lightweight and last long enough for me! That's about 6-8 hours of wear.
Love this primer
Laur from undisclosed
I have very sensitive eyes and many products cause my eyelids to sting, so I was initially hesitant to try this primer. I'm glad I tried it though because it works great! Doesn't sting, not too sticky, and keeps my eyeshadow looking great all day.
Redhead47 from Hamilton nj
I've tried a lot of expensive primers..they just didn't work..tried this one on a whim... and I've been using it ever since!!! It's amazing!!! Even on the hottest days my eyeshadow stays perfect!!!! Great product!!!
Amazing primer, no creasing
Vampydoll from Des Moines, IA
I love this. It works so well and you can't beat the price. I never have creasing when using this. It dries down transparent. I wish they would make other colors available with this to help shadow pop more.
Stay put Primer
CCov from Baltimore, MD
The primer is silky, smooth and disappears quickly. Is not sticky but does hold eyeshadow down. However was disappointed that it wasnt offered in white!!
Lasts Through Sweat
chitowngetdown from Chicago
Usually shadow transfers and bunches in my creases so much because my lids get a bit oily and I'm not big into primers generally, so I was reluctant. But the price and reviews told me to go for it. Let me tell you this primer worked amazing. I'm a skater so I ride my skateboard all around the city and I can get very sweaty, specially because the climate here can get pretty humid in the summer. 3 hours outside putting in work in 80 degree whether with about 65% humidity, my shadow did NOT move. Without any moisturizer, I put this primer directly on my eyelids with my fingers before putting on shadow and even if its faded a little bit(honestly I can't really tell), theres no blotching, no creasing. Can't believe I found a new holy grail! Listen to the reviews because they're right on this one :)
Better than prestige brands
Mjw80 from Oklahoma
This is very good for oily eyelids. It's a must for me
Lissa from KCMO
I thought I would go with something cheaper, but it is not very good. It sticks and does not blend in some spots on my eye like the inner corner. It like sticks there and dries out and does not blend seamlessly. So, when I put on my eyeshadow, it gets patchy where it normally would not. Not a good formula at all.
The BEST eye shadow primer out there
Carol Jenkins from Laguna Beach California
I hate to give a away beauty secrets in case everyone buys it up. But I also doNt want a great thing to be discontinued because not enough people knew about it. This is by far the best eye shadow primer on the market today. Hands down better than any high priced product Out there. It lasts for days if needed.
Works great - great value, too
2222 from Church Hill, TN
I use this, and it works great! Hard to find where I normally buy W&W products.
You wouldn't expect...
Eeyore from North Carolina
I think most of us typically think of Wet & Wild as your starter makeup, like when you're just beginning to wear it and don't have much to spend on it. So, since this isn't super expensive, I continue to be impressed by how well it works. It's a fraction of the cost of some other big brands I've used, and it works at least as well, if not better, plus it lasts longer! I've bought this at least twice, and will continue getting this for as long as I can find it!!!
Photo Focus Eyeshadow Primer -Only a Matter of Pri
cjantaylor from Carrollton, GA
The Wet and Wild Photo Focus Eyeshadow Primer -Only a Matter of Prime is a decent eyeshadow primer. It does not protect against shadows settling into fine lines, crepy lid texture or creases. It does, however, make even powdery shadows that have a lot of kick up and take lots of layering to achieve pan color, stay on longer and not muddy into another color. It might possibly work better on less mature skin.
Only primer i wear
S.Rosario from undisclosed
The vibrancy of my shadows have gotten me so many compliments...i love the feeling it leaves after it dries ...no patchiness...no heaviness...just airbushed finish...i may need to order a few more soon.
DONT BUY THIS
Gabby from Portland Oregon
This is the worst eye primer I've ever tried. Everything I put on top balled up and flaked away unevenly almost immediately.
My go-to eyeshadow primer
MakeupJunkie94 from New York
I bought this after seeing it recommended on a YouTube makeup tutorial, I figured why not give it a try since it was so inexpensive. I honestly did not expect much, I was previously using the Too Faced Shadow Insurance and was not super thrilled with it (my plan was to go back to using Urban Decay Eyeshadow Primer Potion). Well, I was pleasantly surprised when I found this product worked just as good as my Urban Decay primer for a fraction of the cost! Ever since I found this eyeshadow primer I have not gone back! I've recommended it to a couple of friends and they've also said they enjoyed this product.
Returned Urban Decay Primer Potion When I Tried This
JJ from Austin, TX
I always use this with colourpop shadows. I apply a layer evenly on my eyelid until I can't see the product anymore, and then use my base eyeshadow all over the lid to set everything. Then everything blends well on top, and my eyeshadow can last me—NO CREASING and NO WEARING OFF—for 12 hours!!