Rated 4.64 out of 5 stars
Most Helpful Positive Review amazing for bleached dark hair.
I use this super rich and concentrated violet hair mask once a week, for 5 minutes or less.my hair is balieaged from my natural black rots to fawn to caramelet, melting into a metalic silver platinum shafts and ends. my hair get dry from being processed so dramatically, we lighten in increments spaced apart to avoid damage. this mask which I focus on just my root area where the natural black hair reveals those warm tones that I dislike, that rusty bronze, so I focus on that area. the deep purple really soaks in and tones those shades out in 1 use. unfortunately the way my hair is colored I try to avoid the platinum party as they will turn lavender and dull, so to section my hair and apply to just my roots is time consuming but I can leave it on longer where my hair is darkest. restores moisture and hair is much more manageable. I message the scalp as its the darkest of my hair color and my fingertips turn purple ish lol but it fades so no worries there either. and if my blonde get some on it, a clarifying shampoo will loft the purple off my blondemail. lasts for about 2 weeks and smells great! I rinse with cold water to seal it.
Most Helpful Critical Review it's ok
I am a high lift, black to platinum to silver grey girl. My silver yellowed, not bad, but enough. I use Joico's color endure purple shampoo (hate the conditioner) & hoped this Pravana would help with conditioning. It doesn't. I had to use Pureology Strength Cure conditioner after.
What I DO like about this is it's thick enough to not be runny but goes in your hair almost clear. Most masks you can see it in your hair. Not this. Not on me.
My hair didn't look any different after using it. Going back.
Reviewed by 273 customers Silver Fox
Happy Blonde from Oregon
I wasn't impressed the first time I used this. BUT I was in the shower and simply put it on after I shampooed my hair and then rinsed. The second time I tried it, I used a clarifying shampoo and towel dried my hair to almost dry. Then I put the mask on and combed it through to make sure all strands were touched. I left it on for 10 minutes and then rinsed. My hair had slight purple tone, but the rest was ICY BLONDE! It worked very well and I will purchase again.
There is better out there
AmyToo from NORTH DAKOTA
This product doesn't work very well, there are far better things on the market to reduce brass at a better price point. My daughter used the whole bottle with a barely noticable improvement. Then I bought her the Kristen Ess purple shampoo & conditioner and she had a whole new head of beautiful blonde balayage. Even her dad noticed and thought she had her hair done. Do yourself a favor and find a different product.
Jess Lynn from Michigan
I've tried many products to help with my blonde. This is by far the best. You notice the results! Leaves hair shiny!
Price of the product is worth the difference
Michele from San Jose
I'm a natural Filipina brunette. I got a blonde balayage done 2 weeks ago and obviously in the BEFORE picture, there's a lot of brassiness. First, I washed my hair with my normal shampoo and conditioner. I let my hair dry in a towel for about 5 minutes before applying the Pravana Hair Masque. The instructions say to let it sit for 5 minutes, but I let it sit for 6. After reading many reviews stating the product turned their hair purple, I didn't want to take the chance because I want the ash blonde tone. Overall, I'm pretty satisfied with the result however I will probably let the masque sit for 10 minutes next time!
I love this mask!!!
ckay from Huntsville,AL
But they change the ingredients the only thing I saw was different was the coconut oil is how mineral oil:( I read the back of a new bottle I so hope I am wrong but it was this new purple bottle.... i really hope I am work but just wanted to put that out there bc coconut is good not the cheaper ingredient!!!!
Popcorn Bowl from Ohio
Of all the blonde products I've used in the last 10 years, and trust me, I've tried A LOT... This is by far the best one I've ever used!! Ive been using it now for about 3 years. I went back to platinum recently and bought some spares. Cannot wait to try the other products in this line as well!!
Best in the market!
Powerful!! from Tennessee
This stuff is PIGMENTED! I instantly notice a difference in my highlights after one use and it doesn't dry out your hair! Caution to white tiles / tubes, make sure you rise this off any white surfaces well it can stain certain types or tiles (that's how good it is!) I've been using this for several years and recommend it to all my blonde friends!
This is a MUST for those who need brass tones out in a flash
Katie from Spokane WA
I use this product on slightly damp hair. I work it in and leave it in for about 10-20 minutes.
Nita from Battle Creek mi
My hair is colored blonde — it losers it's shine fast after coloring. Since I've started using this, everyone says my hair color is so pretty
BUY THIS IF YOU BLEACH YOUR HAIR
HelloKelly from Seattle
I bleached my hair with Arctic Fox "bleach please" - which I loved. But as a first time at home bleacher - I'm not sure I had my measurements / ratio right. My hair came out bleached but brassy, and a little orangey. My friend Irene recommended this product, not only because it's cruelty free (mandatory), but because it is the best and easiest highest performance product out there. And I LOVE that it's a masque!! I can put it on dry hair anytime I want. The results after first use were so dramatic. Even though I intend to dye my hair pink, I have received so many compliments on the blonde after using this masque, that I might just keep it blonde for a while. Don't hesitate, just buy it. Way better than a shampoo in my opinion. I'm in the beauty industry and I try a ridiculous amount of products on the daily.
Best toning conditioner
Leah from Richmond Kentucky
Doesn't weigh down hair. Tones to a nice silver blonde color.
Will buy again, when I can't get to the salon
Gypsy_Buja from Toms River, NJ
Great alternative if you can't get to the salon. Left on my hair for about 25-30 mins, compared to the directions. Got some gray highlights instead of lavender from purple shampoos.
The BEST for brass!
Adventureseeker from Ohio
Simply the best blonde product I've ever tried. I hate purple shampoos and the way they leave my hair feeling so I tried this product and it is AMAZING! Already ordered another one because I love it so much. My hair has never felt or looked better. I struggle with getting brassy from our well water and this product is the only one that has truly helped with it! I used to make appointments to just tone out my hair and I've gone months without having to go. This product is incredible!
Love ❤️ bomb 💣
Gabriella from Co
I am in love!!
SuzieQRN421 from Ohio
I my hair is silver with dark shadow roots, and it is a chore to keep my silver looking good. My stylist recommended this for me and WOW!!! I am so impressed with how easy it is to maintain my color between services. I can even go a little longer in between. I will never use another toner product again.
k2828 from new jersey
my blonde highlights turned extremely yellow overtime during my grow out period and recently turned orange in some spots from a hair/scalp sunscreen. i used this hair mask twice, once a week, and it brought back my ashy blonde highlights. i applied to wet towel dried hair and let sit for an hour, then shampooed and conditioned my hair like normal. this masque is amazing for eliminating brassy tones in place of an expensive hair toner done at the salon!
best mask for brassy hair ever
babygurlsmith from seneca sc
I bought this because I was getting my hair done at the Seneca Salon one time and one of the employees had very very dark hair and the ends were almost platinum and I asked my stylist how did she get her hair to get that light without ruining it, and she told me that she use this mask. I have brown hair with blonde highlights that are achieved with using a cap and I could not believe how much blonder it made my hair. I used to get the foils in my hair and even though it's very pretty placement, whenever I use the cap it looks more natural. and I did have the cap used in the salon and I will continue to do this for a while. I will definitely be buying this again it is well worth the money!
Best conditioner for blondes
Nettie from Niagara Falls New York
Toned down any yellow in your hair
I would buy thus product over and over again
None from Mchenry
I have not found another product that covers brassy blond hair that is this easy and healthy for hair. LOVE LOVE it.
Lutter from Chicago
I was not sure the culprit of my changing degrees of breakage . The more I've used this product the more hair loss I have . I'll not use again
Best blonde masque ever.
Lennoxslb from Michigan
I've had blonde hair for over ten years, I've tried every purple shampoo and masque there probably is. Nothing significantly brightens and tones like this masque does!! Purple products tend to be drying but this stuff isn't what so ever!!
Nicky from Arizona
Love this product makes my hair look and feel fantastic and the perfect silver color love it
Aubz from Tulsa, OK
I heard about this product from a friend so I thought I would give it a try. I have been using purple shampoos but none of them really took out all of the brass and all left my hair very dry. This product is a game changer! It brought my hair back to life with no brassy tones and since it's a mask, it made my hair super soft. Will definitely continue to use this on my blonde hair.
Does what it claims to do
Jackie from New York, NY
I bought this for my mom, who is mostly blonde (level 8-10) and wanted to get some orange-y yellow-y tones out of her hair. She mixed this with Clenditioner in Platinum and left it on her hair after shampooing for around an hour. Her hair came out very very light blonde and she's currently redyeing it so it's darker, haha. Definitely does its job and I'm happy with the purchase.
Softest hair ever
Aly from Dallas, TX
Okay so this will make your showed purple if you're not careful. But it gave me the softest hair ever w/o weighing it down and it smells pretty good. I think it's helping the brasiness in my highlights? But it's not like you'll see a crazy night and day difference after one use.