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Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

(139) REVIEWS (12) Q&A ASK A QUESTION

Item 2232479

Size:33.8 oz

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Pureology Perfect 4 Platinum Shampoo cleanses, repairs, and strengthens blonde and highlighted, color treated hair. This sulfate free shampoo is specifically designed to moisturize, remove impurities, and enhance the brightness and shine of golden locks. Perfect 4 Platinum Shampoo includes Keravis and Pureology's AntiFade Complex to strengthen, protect against hair breakage, and provide the ultimate color protection for blonde and highlighted, color treated hair.

Key Benefits:
  • 100% vegan
  • Sulfate free shampoo for blonde and highlighted hair
  • Nourishes, strengthens, and repairs hair
  • Enhances brightness and shine
  • Includes Keravis to prevent against hair breakage
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyPerfect 4 Platinum Shampoo
 
4.5

(based on 139 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (66)
  • Improves hair health (64)
  • Lathers well (63)
  • Great smell (55)
  • Gentle (51)

Cons

  • Doesn't work (5)
  • Dries hair out (4)
  • Pricey / poor value (4)
  • Doesn't lather well (3)
  • Greasy (3)

Best Uses

  • Daily use (54)
  • Fine hair (20)
  • Thick hair (17)
  • Curly hair (15)
  • Oily hair (13)
    • Hair Type:
    • Wavy hair (44), Straight hair (37)
    • My Beauty Routine Takes:
    • 1+ hour (5), 30 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (46), Product junkie (23), Survivalist / minimalist (16), Brand buyer (8), Budget shopper (4)

Reviewed by 139 customers

Displaying reviews 1-10

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2.0

Ehh

By BeautyJunkieCLE

from Ohio

Comments about Pureology Perfect 4 Platinum Shampoo:

I was really torn between this and Strength Cure, so I bought both. I used strength cure on one occasion (love it) and platinum s/c on another occasion (did not love it). The platinum duo left my hair flat, my roots greasy by the end of the day, and my color dull.

 
5.0

Love it! Awesome! Would recommend it!

By Paula

from WI

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about Pureology Perfect 4 Platinum Shampoo:

    Love it! Awesome! Would recommend it!

    • Hair Type:
    • Wavy Hair

    (2 of 2 customers found this review helpful)

     
    5.0

    Absolutely love

    By Chloe

    from Normal, IL

    Comments about Pureology Perfect 4 Platinum Shampoo:

    I have white blond hair. My hair used to be so dry and I am definitely seeing a difference with this. I use it in combination with the matching conditioner. Pricey but worth it. Also does not leave my hair brassy. Highly recommend

     
    5.0

    Great daily shampoo

    By Jessica Carter

    from Louisville, KY

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Daily Use
      • Oily Hair
      • Thicker Hair
      • Thinner Hair

      Comments about Pureology Perfect 4 Platinum Shampoo:

      Love this one

      • Hair Type:
      • Wavy Hair
       
      5.0

      Great shampoos

      By Susan

      from Springfield, IL

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Improves Hair Health

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Perfect 4 Platinum Shampoo:

        Keeps my hair healthy looking

        • Hair Type:
        • Wavy Hair
         
        1.0

        I wanted to like this shampoo so very badly!

        By Straight colored hair

        from Baltimore, MD

        About Me Beauty Conscious

        Verified Reviewer

        Pros

        • Great Smell

        Cons

        • Greasy
        • Ineffective

        Best Uses

          Comments about Pureology Perfect 4 Platinum Shampoo:

          I love Redken products and know that this is their sister company. I tried this shampoo and it left my hair feeling like I had a layer of sludge on my scalp. I wash my hair every other day and my hair looked and felt greasy and lifeless. I tried it a few times...not sure why - just in case I didn't fully rinse (??).

          Looks like it's back to Redken for me.

          • Hair Type:
          • Straight Hair

          (0 of 2 customers found this review helpful)

           
          4.0

          It's hard to get it in my hair

          By D12

          from San Diego

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

            • Doesn't Lather Well

            Best Uses

              Comments about Pureology Perfect 4 Platinum Shampoo:

              I wouldn't recommended because I didn't see what's the good thing about this shampoo, no benefits , besides is Hard to get it in your hair.

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              PERFECTION!

              By Carrieb

              from Virginia

              About Me Product Junkie

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair
                • Daily Use
                • Oily Hair
                • Thicker Hair
                • Thinner Hair

                Comments about Pureology Perfect 4 Platinum Shampoo:

                So happy to finally find my go to blonde shampoo! It is pricey but well worth it. I've tried so many products on my hair. This one smells the best! I have noticed my color is lighter and lasts longer with using this. Will buy again!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                High quality shampoo

                By Mom of 3 boys

                from Napa

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  This shampoo helps maintain wonderful , beautiful, healthy hair. I have run out of product and switched to a less quality brand and can see the difference in my hairs health and manageability . A small amount goes a long way. Worth the price tag.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Beautiful blonde!

                  By Blondie

                  from Florida

                  About Me Beauty Conscious

                  Verified Reviewer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use
                    • Fine hair

                    Comments about Pureology Perfect 4 Platinum Shampoo:

                    I have fine hair with really light blonde highlights. This makes my color pop and it's soft and shiny. Most blonde shampoos are rough on my hair, but this leaves my hair soft and lustrous. Keeps me blonde longer too!

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    12 Questions | 12 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I have a light ash blonde hair color. I was wondering since I read it was blue, does it stain hair like toned does? Or is there something you recommend for ash blonde, thanks in advance.
                      Asked on 8/25/2017 by Shawna from Canada

                      1 answer

                      • Brand Expert

                        A:

                        Perfect 4 Platinum Shampoo is non colour depositing. This product enhances brightness and shine.

                        Perfect 4 Platinum Cool Blonde Enhancing Treatment is a colour depositing conditioner that adds violet tones to cancel warmth and neutralize brassiness.

                        After shampooing with Perfect 4 Platinum shampoo, apply to damp hair wearing gloves (to avoid color on hands). Leave in for 5 minutes and rinse out. Use 1-2 times a week as needed.

                        Answered on 8/30/2017 by Brand Expert from Pureology
                    • Q:

                      Which purology shampoo is best fro fine straight hair? My hair is highlighted to give it more body
                      Asked on 7/29/2017 by Dee from Long Island, ny

                      1 answer

                      • Brand Expert

                        A:

                        You might want to try Clean Volume, this line is for fine color-treated hair that will provide root lift with a weightless, airy, full-bodied finish. Perfect 4 Platinum softens hair while enhances brightness and shine.

                        Answered on 7/31/2017 by Brand Expert from Pureology
                    • Q:

                      I cannot decide which pureology line is best for me. I'm between the hydrate, strength and perfect 4 platinum. I have very dry and damaged hair from years of bleaching. I always get it bleached professionally but before I found my current stylist it was not always a good outcome. I have had several "chemical cuts" over the years, it's been probably a few years now since my last one, thankfully.
                      Anyway, I am wanting to buy shampoo and conditioner and am leaning toward hydrate, however I also know I probably need keratin protein so I'm confused about which line of products I need. I also notice my hair gets dull/yellow a few weeks after getting my hair done, personally I think it's due to what I'm currently using tho.
                      I have frizzy, dry and curly hair that easily gets weighed down.
                      Thanks!
                      Asked on 4/22/2017 by SimoneRabbit from Oklahoma

                      1 answer

                      • Brand Expert

                        A:

                        Many of us can empathize with you, wondering which product would work the best for our individual hair. Each of the lines that you mentioned could benefit your hair, however only Perfect 4 Platinum would address all of your needs. Perfect 4 Platinum provides moisture and nourishment for distressed, lightened hair. It keeps blonde hair bright, shiny, healthy and strong. Also, please know that you can alternate products- Use Hydrate one day, and Perfect 4 Platinum the next.

                        Remember that you can ask an Ulta stylist for personalized advice, too!

                        Answered on 4/24/2017 by Brand Expert from Pureology
                    • Q:

                      i have brown highlighted hair does the purology platinum shampoo work to keep
                      brassiness out
                      Asked on 11/17/2016 by brassbegone from boston

                      1 answer

                      • Brand Expert

                        A:

                        Pureology Perfect 4 Platinum Shampoo keeps highlighted hair strong, bright and vibrant. It will help to protect and maintain your highlights, however the shampoo does not tone out brassiness.

                        Pureology Cool Blonde Enhancing Treatment is a colour depositing conditioning treatment that helps prevent your hair from developing golden tones. It prevents brassiness by eliminating golden tones. Check it out by following this link:
                        http://tinyurl.com/zsmlzyf

                        Answered on 11/18/2016 by Brand Expert from Pureology
                    • Q:

                      Hello. My husband uses the same shampoo as whatever I'm using. He has dark brown hair. Are the Perfect 4 Platinum shampoo and conditioner safe for his hair? Thank you.
                      Asked on 7/25/2016 by Love Ulta

                      1 answer

                      • Brand Expert

                        A:

                        Yes, it is perfectly safe for your brunette husband to use Pureology Perfect 4 Platinum, too. Perfect 4 Platinum is a very nourishing shampoo, designed to address the needs of hair that has been lightened. It is safe for all hair types and colors.

                        Answered on 7/26/2016 by Brand Expert from Pureology
                    • Q:

                      How does this product work on naturally curly/wavy, thick, dry, WHITE hair? I usually use a purple shampoo. The company that I used to purchase my purple shampoo from has stopped making it.
                      Asked on 7/18/2016 by Xander from Crawfordville, FL

                      1 answer

                    • Q:

                      Can I use this product for my purple hair ?
                      Asked on 6/5/2016 by Yummiexbeauty from pA

                      1 answer

                      • Brand Expert

                        A:

                        Yes, you can use this product on your purple hair. The beauty of Pureology Perfect 4 Platinum Shampoo is that is specially formulated for those who have significantly lightened and colored their hair. It provides extreme moisture, nourishment, brightening and color retention to hair that has been significantly lightened. Perfect 4 Platinum Shampoo will be especially healing if you pre-lightened/bleached your hair before dying it purple.

                        Answered on 6/6/2016 by Brand Expert from Pureology
                    • Q:

                      Is this a purple shampoo?
                      Asked on 4/19/2016 by kristen

                      1 answer

                      • Brand Expert

                        A:

                        Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                        Answered on 4/20/2016 by Brand Expert from Pureology
                    • Q:

                      Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                      If used daily will it adversely affect my hair color?
                      Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                      1 answer

                      • Staff Expert

                        A:

                        It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                        Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                    • Q:

                      Could I use this product for my silver dyed hair?
                      Asked on 6/28/2015 by Silverfox from Mebane, NC

                      1 answer

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