Colouring your hair doesn't have to be an intense thing...it can be something that kind of grows on you. Brite's Pastel Purple Conditioner is a nourishing conditioner with a hint of purple colour. Use it to knock out unwanted yellow tones, keep coloured purple hair purple, or create purple hair on blondes by using daily. As you wash with your normal shampoo and conditioner the colour will fade. Frequent daily use of this conditioner will intensify and build up colour or keep colour if you're already purple.