Product Reviews Rated 3.25 out of 5 stars
16 Reviews
Most Helpful Positive Review Fixed my neon green hair disaster I had a serious hair emergency after trying to remove semi-permanent purple hair color off my platinum blonde hair...some kind of strange chemical reaction with a "non chemical" color removing technique left my hair with a neon green hue even after I did a bleach wash. I found this and decided to try it because I really didn't want to put bleach on my hair again. When I first washed with it I didn't leave it on for long enough in the shower because I was scared but I noticed a HUGE difference on my ends NO MORE NEON GREEN! So I decided to do it one more time but I applied it just to the parts that still had the neon green color, mostly just my roots and top part of my hair. I applied it on wet hair just like you would with hair color and left it on for maybe 10/15 min. THE NEON GREEN IS COMPLETELY GONE. I am so happy you have no idea. There are some strands that the pink stuck to but it still looks good and I am beyond happy with the results. This product saved my hair. I wish I had a before and after photo but I was in crisis mode and just trying to fix it ASAP. Definitely recommend if you are trying to rid any green color from blonde hair. And the parts that do have some pink it's a really pretty light pink color.
Most Helpful Critical Review Not what it's cracked up to be First of all, for some reason it isn't sulfate-free. I looked past this because I'd heard good things.
I use klenditioner as a dry pack (30 minutes), and follow that up with a rotation between the hask rosemary and aveeno apple cider vinegar shampoos (only on my scalp), followed by a rotation between the hask rosemary and Aveeno supergreen conditioners or hask rosemary and hask Pinot Grigio deep treatments (one hour). All rinses are cold.
I wanted to mix this with those shampoo/conditioner to give them a little bit of pink-depositing oomph, too. I bought Punky first, but the smell was so overpowering I returned it the day it came. This was a mistake. Every time I've used this shampoo, whether alone or mixed with my proven ones, it has stripped out the klenditioner colour just from the rinse-through from my scalp scrubbing. I've gone through half a bottle and it's just terrible. My hair also feels instantly stripped after rise-through, which has never been an issue. I switched to always following it with deep masks instead of conditioner, but that's expensive and I've now run out with no ability to go grab another (pandemic).
Brite has another product in this line that seems to only be the direct dye without the shampoo and conditioner, but Ulta doesn't carry it. I'll try mixing that with my shampoos and conditioners.
Leaving one star because it smells nice and also I should have known better with it not being sulfate free, but it's definitely not a good product. Might be fine for super pale hair to combat chlorine green, but nothing else.
Reviewed by 16 customers Not great as a shampoo 2
Amy from US
I don't love it as a shampoo. To really lather up and wash like I would with a regular shampoo leaves my scalp stained pink and uneven application on my hair. My ends were staying bubble gum pink but I struggled to maintain color on my roots. Is it really a shampoo if you need to carefully section your hair and paint it on? The bottle will be gone in a handful of uses if you do.
If you do want to use it I'd recommend using it more like a mask after giving your hair a proper wash with color safe shampoo and conditioner. Brush your clean wet hair out, layer it on, wait, and rinse. At least this way you don't stain your scalp trying to use it as a shampoo and the results will be more controlled.
Keeps my pink vibrant 5
Becca from California
I've had pink hair for 1.5 years now and this is the only pink shampoo I use to keep my hair vibrant and pink. I hardly have to use demi-permanent dye to keep my pastel color in. Makes my hair super soft and healthier than ever before 😍 I highly recommend if you need to keep up with your pastel hair color so it doesn't fade out!
Works great on bleach hair 5
Bubbles from NC
I bought this for my son to use after we see his hair pastel pink, but he tried it before dying and, wow, the color is vibrant, even, and lasting! Beautiful product.
Fixed my neon green hair disaster 5
Tiny from Orland Park, IL
I had a serious hair emergency after trying to remove semi-permanent purple hair color off my platinum blonde hair...some kind of strange chemical reaction with a "non chemical" color removing technique left my hair with a neon green hue even after I did a bleach wash. I found this and decided to try it because I really didn't want to put bleach on my hair again. When I first washed with it I didn't leave it on for long enough in the shower because I was scared but I noticed a HUGE difference on my ends NO MORE NEON GREEN! So I decided to do it one more time but I applied it just to the parts that still had the neon green color, mostly just my roots and top part of my hair. I applied it on wet hair just like you would with hair color and left it on for maybe 10/15 min. THE NEON GREEN IS COMPLETELY GONE. I am so happy you have no idea. There are some strands that the pink stuck to but it still looks good and I am beyond happy with the results. This product saved my hair. I wish I had a before and after photo but I was in crisis mode and just trying to fix it ASAP. Definitely recommend if you are trying to rid any green color from blonde hair. And the parts that do have some pink it's a really pretty light pink color.
Better than dyeing 5
Brite for the win! from CA
If your hair isn't bleached blonde, I don't expect that you'd see results. However, I get the perfect warm but pastel pink. Expected tip, don't try to just hit it all in the shower. Apply it with a brush so the color is even. A lot healthier for your hair than using dyes! I will usually mix it with my reg shampoo throughout the week and then once a week use it with a brush again where there's more fade (usually the roots.)
Doesn't work!! 1
Lauren from Denver, CO
I was so disappointed by this product. I really wanted pink hair and it just didn't work! I do have slightly darker blonde hair, but I used the whole bottle over the course of 4 times and still no color. I left the product in for an hour the last three times, but as soon as I went to wash it out, everything came with it and nothing was left in my hair. I'm really sad because I had a lot of hope for this product. (I tried Loreal colorista in light pink after this and the result was great so I recommend that instead - it is also slightly cheaper). The one thing I did love about this product was the smell!
Works great on platinum blonde hair! 5
Tacopete from utah
I leave it on way longer than recommended haha like 30 min to an hour and my hair is completely pink, I think the people complaining that it doesn't work have hair that is too dark and/or wash their hair with it like normal shampoo
Worked on highlighted hair 5
Paige from Fort myers Fl
I used this for a couple of weeks. I had not highlighted my hair in over a year and it locked into the blonde like a dream. Intensified each wash.
My personal only *cons* was that it made my back break out, and since you have to have it on your head for so long the suds run down your back and can create a "stain" but lightens after being washed.
Didn't Even Work. 1
Allie from Lansing, Michigan
I used this to try and tint my hair pink or use it as a temporary dye. My hair is pretty light but i decided to leave the shampoo on for extra long, thinking the pink would be a little darker if I did do. I left it on for about and hour then washed it off and it did absolutely nothing. If you're looking to dye your pink I would recommend box dye or a different kind because I am very disappointed on how my hair turned out.
not worth the money 1
grem from tennessee
I bought this for my daughter to have a fun time with her hair. This product did not work whatsoever. Very disappointed.
I Rely On This Shampoo! 5
Carol from NJ
I've colored my hair to a pastel pink for the last four years and this is my 3-4x per week maintenance shampoo . In combination with the conditioner, BRITE keeps my hair soft, clean and packed with pink! It gives great lather that works as it sits on my hair in the shower, but doesn't stain the tub. The scent is lovely and the new packaging is way to handle when wet.
I highly recommend!!
Not worth a cent of your money 1
Kins from Alexandria, Louisiana
This product is absolutely garbage. Used it twice in one day on my bleach blonde hair and didn't dye a strand of my hair pink. Literally the only thing it did was stain my hands. Wasted my money.
didn't work 1
ry from illinois
i used the whole entire bottle on my blonde hair and it didn't work at all. waste of money
Not what it's cracked up to be 2
Wednesday from Chicago
First of all, for some reason it isn't sulfate-free. I looked past this because I'd heard good things.
I use klenditioner as a dry pack (30 minutes), and follow that up with a rotation between the hask rosemary and aveeno apple cider vinegar shampoos (only on my scalp), followed by a rotation between the hask rosemary and Aveeno supergreen conditioners or hask rosemary and hask Pinot Grigio deep treatments (one hour). All rinses are cold.
I wanted to mix this with those shampoo/conditioner to give them a little bit of pink-depositing oomph, too. I bought Punky first, but the smell was so overpowering I returned it the day it came. This was a mistake. Every time I've used this shampoo, whether alone or mixed with my proven ones, it has stripped out the klenditioner colour just from the rinse-through from my scalp scrubbing. I've gone through half a bottle and it's just terrible. My hair also feels instantly stripped after rise-through, which has never been an issue. I switched to always following it with deep masks instead of conditioner, but that's expensive and I've now run out with no ability to go grab another (pandemic).
Brite has another product in this line that seems to only be the direct dye without the shampoo and conditioner, but Ulta doesn't carry it. I'll try mixing that with my shampoos and conditioners.
Leaving one star because it smells nice and also I should have known better with it not being sulfate free, but it's definitely not a good product. Might be fine for super pale hair to combat chlorine green, but nothing else.
Best Color Depositing Shampoo 5
ChickyNuggy from Los Angeles
This is by far the best color depositing shampoo I've tried yet! I had tried a brand double the price of this, and my hair barely took any color when I left it on for 10+ minutes a couple washes in a row. I left this on for maybe 2-3 minutes and it tinted my hair light pink. It left my hair feeling soft, and not at all greasy or crunchy, which happened with other brands I've tried. I followed up with the pink pastel conditioner, but most of the color appeared from the shampoo alone. Definitely recommend bleaching in advanced for brighter and more even color.
Will work on bleached hair 3
TheQueenofKweens from Sacramento, CA
This product will work on bleached hair - which is it's claim. I have been growing out my prematurely grey hair which is predominantly platinum/white, especially on top. I had hoped that this product would help tint my roots pink but the only part that took was the part that had the hair dye bleached out.
