Colouring your hair doesn't have to be an intense thing...it can be something that kind of grows on you. Brite's Pastel Pink Conditioner is a nourishing conditioner with a hint of pink colour. As you wash with your normal shampoo and conditioner the colour will fade. Use Pastel Pink Conditioner daily to knock out unwanted green tones, keep coloured pink hair pink, or create pink hair on blondes. Frequent daily use will intensify and build up colour or keep colour if you're already pink.