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Highlights
Summary
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Item 2538893
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Great for Quickie Brow Days!
I ordered this in taupe and was surprised to see that it is only available on the Ulta website, not on elfs website. The color taupe, is a little light for me. Going to pick up the brunette shade instead. I have light brown hair with blonde highlights and blue eyes, fair complexion. The product come...
Most Helpful Critical Review
Meh
I love the holding power of this. It has about a medium hold so your eyebrows don't look glued down but will stay during the day. My cons are that not alot of product comes off so when I tried to apply more pressure the product balls up and then it looks weird. It does look good when I fill in my b...
536 results
Great Product
Love, love, love this product. It goes on easy, stays all day, easy to use and lasts a long time. Great price for the product.
Brows
Interesting cool gel feel. Did not work well on my brows I little to none in my 50s. More messy than the creme and brush. Good price though.
yes I would def
Covers gray hair in brows....great product
Must have
I have thinning brows and this is a great product. Excellent value and long wearing
So Glad to Find Wow Brow
Wow Brow by elf is a great product at a great price. Helps even out and tame unruly brows. The drugstore where I used to buy it went out of business. So thank you to Ultimate Beauty for having such a wide selection of elf products.