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Summary
A wave-boosting deep conditioning treatment that visibly restores the hair’s natural wave pattern and provides deep moisturizing nourishment. Designed with hyaluronic acid and Waveflex Technology™ to promote hydrated, bouncy, and frizz-free waves.
Benefits
- Nurtures and revitalizes wave pattern
- Provides protective moisture to combat frizz
- Delivers deep hydration to keep hair feeling soft and healthy
Features
- Waveflex Technology™ for wave-forming definition, hyaluronic acid to retain moisture, shea butter for hydration and smoothing, and hydrolyzed vegetable protein to support strength and shine.
- Scent: a seductive, clean aroma that is confident and memorable.
Key Ingredients
- Hyaluronic Acid: locks in water molecules to allow hair fibers to retain and seal in moisture.
- Shea Butter: rich in essential fatty acids and vitamins that help to hydrate and smooth the hair.
- Plant-Based Protein: promotes visibly stronger hair strands while enhancing natural shine.
Item 77017077
After cleansing, apply to damp hair. Leave on for 10 minutes and rinse.
Aqua/Water/Eau, Cetearyl Alcohol, Isopentyldiol, Butyrospermum Parkii (Shea) Butter, Dimethicone, Sorbitol, Isopropyl Palmitate, Panthenol, Sodium Hyaluronate, Polyquaternium-10, Polyquaternium-7, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, PG-Hydroxyethylcellulose Cocodimonium Chloride, Ricinus Communis (Castor) Seed Oil, Behentrimonium Methosulfate, Cetrimonium Chloride, Cyclopentasiloxane, Dimethiconol, Tocopheryl Acetate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Sodium Hydroxide, Disodium EDTA, Fragrance (Parfum), Hexyl Cinnamal, Limonene, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
50 results
The Best
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

Hands down the best hair mask for curly hair 🫶🏽
Great
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

I've gone through several tubs of this mask. My favorite for when I wear my natural curls
Love it
Verified Buyer
Reviewed at

My hair feels so healthy and my waves look so much better. The fragrance is light and nice and makes me love running my fingers through my hair
Pure Sensory Indulgence
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

This mask was genuinely an absolute pleasure to use; I literally stayed in the shower an extra fifteen minutes gently massaging my hair because it felt like liquid silk with this mask in. I'm talking a legitimate sensory experience. This mask smells LOVELY and it is so soft in your hair you will not want to wash it out. Once you do though, your hair will be soft, smooth and with revitalised waves just as promised. It has been days since I used it, and have straightened and styled and it still smells like salon hair. I fully recommend it. Enjoy your hair spa.
My favorite curly hair mask
Verified Buyer
Reviewed at

I have tried so many different brands that claim they are supposed to help revive my curls, but none have ever made my curls as amazing as Brad's! I have never seen so many curls in my hair before and I love it, they are so soft and full of life! I really love this hair mask compared to others I have used! I normally use a mask once a week in place of conditioner as part of my curly hair routine, and none have helped my hair the way Brad's does.