NoughtyWave Hello Curl Defining Shampoo

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Noughty Wave Hello Curl Defining Shampoo #1
Noughty Wave Hello Curl Defining Shampoo #1

Size:8.45 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free
  • Sustainable Packaging Brand

Noughty Wave Hello Curl Defining Shampoo gently cleanses hair while restoring moisture, to soften and define curls. This 97% natural formula contains vitamin-rich sea kelp extract and avocado oil, to help keep curls defined, silky soft, and super-conditioned. Wave hello to your best curl days yet.



  • Created specifically for the needs of curly and wavy hair, this multi award winning formula gently cleanses while nurturing curls to restore moisture, softness, and definition to your waves, curls, kinks and coils
  • SLMI derived from natural coconut plants gently washes away dirt and excess oil, while vitamin and amino acid-rich Avocado Oil, Sea Kelp Extract, and Chlorella Extract lock in moisture and smooth hair cuticles to define and shape curls
  • Curly Girl Method approved
  • 97% Natural Ingredients, 100% Vegan and Cruelty Free
  • 100% ethically traded and sustainably sourced
  • Women founded by Natural Beauty Experts
  • Numerous formulation testing and complying to European Cosmetic Regulations ensures the highest quality standards and performance

Key Ingredients

  • SEA KELP EXTRACT : Rich in vitamins, minerals and trace elements that provide support for the hair
  • CHLORELLA EXTRACT: Adds a replenishing dose of amino acids, vitamins and minerals
  • SLMI (SODIUM LAUROYL METHYL ISETHIONATE): Derived from coconuts this mild, water-soluble surfactant gives Wave Hello Curl Defining Shampoo that lather and cleansing action, enabling Noughty to produce high performance shampoos that are 100% sulfate-free
  • AVOCADO OIL: Rich in vitamins, this star oil gets its green color from chlorophylls and carotenoids contributing to protection from antioxidants

Formulated Without

  • Sulfates
  • Silicones
  • Parabens
  • Phthalates
  • Petrochemicals

How To Use

Apply to wet hair for a feather-soft lather. If needed, add more water for extra foam. Repeat if necessary, as you'll achieve a better lather second time around. For best results, finish with Noughty's Wave Hello Conditioner.


Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycerin, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Sodium Benzoate, Parfum (Fragrance), Potassium Sorbate, Polyquaternium-6, Coco-Glucoside, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Sodium Phytate, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Chondrus Crispus (Carrageenan) Extract, Citric Acid, Persea Gratissima (Avocado) Oil, Laminaria Digitata Extract, Crithmum Maritimum Extract, Benzyl Salicylate, Linalool, Butylphenyl Methylpropional.