Rated 4.48 out of 5 stars
Most Helpful Positive Review I call this "'It's Bringing Shiny Back' (UD feat.
This is my first experience with any of Urban Decay's lip products, which was kind of a surprise even to me, because I know I have been looking at and adding plenty of their lip products to wishlists for a dozen years or more. But it's true. And now I fear I have been spoiled by getting something that hits all my sweet spots...are my expectations inflated now? I try to be aware of this and keep myself grounded, it was a lesson I learned young.
But, seriously, this gloss-balm has got it going ON! It's not sticky or goopy, but it is creamy. It smells like cupcake batter! It's just a touch tingly, not as much as a Buxom lip gloss, but it does seem to juuuuust plumper your pucker, without making a big deal about itself. And shine, thank you Urban Decay, I have been waiting for shine to return. Don't get me wrong, I really do like a lot of the looks with liquid lipsticks/matte lipsticks, but I personally can't do much with most of it. I have tried, oh laws, I have tried! But my lips have too much topography going on, which is really not ideal for the matte look, and I kind of *freak out* when product makes my lips feel drier than any other part of my body. (I just got a shiver up my spine typing that...3x, not even exaggerating.) Demi-matte is about as far as I can make it. Matte lip looks freaking amazing on some people, and I wish I could achieve that look...I wish I could achieve certain haircuts too, but my hair type simply will never do some of those things, and I have had to let go of those unrealistic dreams, they are for others to achieve. But this, oh yes ma'am, for this shine I am on board with both feet! The "Cruisin'" color is great for me, it so nicely enhances my natural lip color. I won't even take a star away for transference, because that's to be expected with a gloss/balm, so would be unrealistic to do so. It feels so nice to apply, I'm not going to complain about getting extra opportunities!
The product is vegan. It is infused with shea butter and passion fruit oil to hydrate and soften lips; formulated with hyaluronic acid for fuller & plumper lips all day.
Most Helpful Critical Review Good not great
First of, I love plumping lip glosses! so I was extremely excited to try Urban Decay Vice plumping shine balm. After trying it for a few days I have mixed emotions. The Secret Menu shade is absolutely BEAUTIFUL and compliments my medium-olive skin complexion very well. It does not tingle or irritate my lips upon application like other plumping lip glosses. In fact the plumping on this gloss is very subtle which is a bit disappointing. The texture of this gloss is similar to most lip glosses and the feel as well. My lips felt as if I layered them with oil. It wear off relatively fast, so it's not long lasting, and I needed to reapply several time throughout the day. My lips indeed felt and looked hydrated, but I did not see it making them fuller or plumper. I liked that it's vegan and cruelty free. So yes it is good as a lip gloss, just not great as a plumping one.
Reviewed by 316 customers Love it
Sim from Missouri
Gives a nice shine to the lips keeping them hydrated. My lips get chapped very quickly & usually lip balms wont last their effect for much longer. This one is very effective and I love the formula; not too sticky and applicator is very good as well.
Great Multi-tasking Lip Product
instephtergadget from undisclosed
I love it when I find a product that is a multi-tasker…it's a balm and gloss in one! It's moisturizing, plumping, and adds a hint of color. The scent is nice and sweet as well. Now you only need to carry one lip product in your purse: Urban Decay Vice Plumping Shine Balm.
Yay! A plumper that doesn't burn!
jessicas940 from undisclosed
I'm into this plumper. I hate ones that burn and this one doesn't. The plumping comes from the pillowy feel of the gloss
Will definitely try more shades!
rawannabe from undisclosed
I was surprised at how much I love this product given the fact I am not a huge fan of gloss. This was so subtle, yet made a huge difference. I love it so much !
perfect pink gloss
nataliec191 from undisclosed
I really love this product and it's a permanent staple in my bag. love that it's moisturizing yet shiny like a gloss yet not sticky! I enjoy the subtle tingly feeling and it smells sweet like cupcakes.
Cooling, sheer and easy go to gloss.
gjj2 from undisclosed
I have a pretty neutral skin tone with more mauve colored lips so the color of Secret Menu scared me when I first saw it, I was afraid it was going to be too warm but I didn't need to worry because it's great! I like the color, it's sheer. The scent is light. The formula is nice, seems to soften my lips a bit and has a good slip, not sticky. It has a nice cooling feeling on my lips that I enjoy. Application is very easy, I don't need a mirror if I don't have one close. Really glad I got to try it out, I like it and would consider purchasing this plumping shine balm in another color.
bziko from undisclosed
Really comfortable gloss, lips look and feel hydrated. The Secret Menu color is so beautiful, it adds just the perfect subtle amount of warm peachy color.
Very Nice Gloss
vikieluvsmakeup from undisclosed
I really enjoyed this lipgloss from urban decay. I am a fan of their products in general and this was no exception. I didn't notice any plumping however, it was a very comfortable gloss, not too sticky.￼. This is a staple in my make up bag. I highly recommend.￼
kaylarbdec from undisclosed
Great color and not too tingly! Really nice applicator and good size. Decent price as well. Really liked how it stayed over time.
favorite lip gloss!
heathercf9e1 from undisclosed
I absolutely loved this product! The color was great and it was so moisturizing. Definitely recommend!
yourfavoritegirl420 from undisclosed
I love the color I received it is a very cute peachy nude color that is very shiny! it gives a nice little tingle when it goes on but I don't feel it does much as far as actually plumping my lips. it smells nice too, not overly chemically scented! overall I would recommend if you're looking for a nice peachy colored gloss.
Great Color, Ehhh Plump.
3rea from undisclosed
The color that this gloss/balm gives is long lasting, and the shine does survive after a cup of coffee. The plump, however, doesn't stand up to competitors. You'll feel a slight tingle, but that's it.
samim16 from undisclosed
i absolutely love this lip balm! it's the perfect color and it's a great addition to every makeup look. i will definitely repurchase!
Nice sheer color!
katc67 from undisclosed
This gloss is very light and smooth. The applicator is flexible and I love the vanilla scent. A few seconds after applying my lips began to tingle/there was a minty sensation. This color is rather sheer; it added just a hint of color and it looked as though my natural lip color increased. The mint flavor is subtle but lingers (so you'll probably want to wipe this off before eating and drinking). I generally don't like any mint lip products and I didn't mind the flavor.
redelephant1990 from undisclosed
I liked this Urban Decay Vice Plumping Shine Lip Balm. The color that I received was Crusin. I loved how it keep my lips moisturized. But the reason I rated it with 4 stars is because I did not notice any pumping of my lips. Which was a little disappointing since the main purpose for this lip balm is to plump the lips. But overall, I would recommend just for the shine that it gives and the moisturization that it gives my lips.
must-have gloss and plumper for fall
tabithag3173 from undisclosed
This high-shine, incredibly hydrating gloss brings dull and dry lips to life - perfect for the coming cold months. It's not too sticky that you can't wear it under a mask, which has been a huge factor in how often I am able to wear this product! The color is a perfect every day nude & perfect for work or play.
The applicator is broader than most others, which is actually super helpful for application. Easy to get a lot of product and fully apply in one swipe. The plumping effect is not too severe and does not burn at all. Still plumps enough to be considered a plumper though!
plump and hydrated at the same time
brittanyl8 from undisclosed
This lip gloss makes your lips look amazing! It's not only a great lip plumper but your lips look intensely hydrated and fresh. The color is the perfect nude peachy color that looks great on everyone. It's been my go to for the last month! I highly recommend this for anyone who loves a good lip plumping lip gloss!
smh_ from undisclosed
This definitely made my lips plump. The smell is incredible and the quality of the gloss itself is amazing.
lorisfc79 from undisclosed
I really like this product! it was easy to apply and looked great. it felt nice on my lips too! I would recommend this product!
Glides on like silk!
jessical146 from undisclosed
I love this lip balm so much! It is silky smooth and the shine is beautiful. It feels so hydrating and the packaging is classy ❤️
love this gloss!
courtneykennedyhacke from undisclosed
I love this gloss! it's hard for me to find a lip gloss I like but this one was the perfect consistency! It doesn't get crusty after long wear and it's not too sticky.
michaelwe447 from undisclosed
I really love the shade of this product as well as the applicator. I got some nice plumping and really love the shine. A winner!!!!
bryan_cellcoach from undisclosed
This makes your lips pop! I have also discovered that a little bit goes along way. I love the applicator, and my only feedback was to add more of this product. I would certainly recommend this to a friend or family member.
lovely color and formula
rmb1b1 from undisclosed
Very hydrating color pay off is mild but nice, glossy look, I received secret menu to test from influenster
perfect summer hybrid
nharrington from undisclosed
Beautiful shine like a gloss, with the hydrating power of a balm! Has a slight hint of mint to it, so it feels so cooling and refreshing on the lips during the summer heat. I love that it isn't sticky, it's the perfect feel on the lips. Has wonderful pigment to it! I cannot wait to pick more shades up!!