Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Members save up to 20% on almost everything* in stores & online. Use code MEMBERSAVINGS
Highlights
Summary
Rare Beauty True to Myself Natural Matte Longwear Foundation is a self-priming and self-setting foundation with breathable, medium to full coverage and a natural matte finish that brings out the best in your skin.
Features
- 3-in-1 foundation primes, covers, and sets – advanced film formers act as a primer to extend wear and keep the finish fresh, while finely milled powders lock in coverage all day
- Powered by True Comfort Complex™ to keep skin hydrated and comfortable for up to 8 hours
- Buildable medium to full coverage instantly blurs, smooths, and reduces the look of pores with a natural matte finish
- Airy, whipped texture blends seamlessly without streaking or creasing and feels like bare skin
- Breathable formula moves with your skin and looks better over time
- Minimizes shine all day
- Sweat-, humidity-, and smudge-proof
- Best for normal, combo, and oily skin types
- Noncomedogenic, nonacnegenic
- Dermatologist tested and suitable for sensitive skin
- Ophthalmologist tested and suitable for sensitive eyes
Research Results
- 94% said it instantly reduces the look of pores
- 92% said it instantly blurs skin for a soft-focus effect
- 92% said it doesn’t oxidize (color doesn’t change during wear)
- 90% said it doesn’t cling to dry patches
- *In an independent consumer perception study of 50 people
Key Ingredients
- True Comfort Complex™ (a vitamin- and antioxidant-rich blend of sodium hyaluronate, ginger root, and algae extract) – strengthens the skin barrier and locks in lasting hydration for all-day comfort
Item 2656397
The easy-control pump lets you customize your coverage: Start with half a pump for medium, or a full pump for full.
Starting with half a pump, dispense foundation onto the back of your hand or directly onto your tool of choice (Rare Beauty recommends the Liquid Touch Foundation Brush or Soft Touch Makeup Blending Sponge), then tap or sweep onto the face in even layers, building as desired.
Sheerest coverage: Damp sponge
More coverage: Fingers
Most coverage: Dry sponge or Liquid Touch Foundation Brush
This foundation is best for normal, combo, and oily skin types. Have dry skin? Be sure to prep skin with moisturizer for best results!
Dimethicone, Water (Aqua/Eau), Isododecane, Trimethylsiloxysilicate, Propanediol, Glycerin, PEG-10 Dimethicone, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone, Disteardimonium Hectorite, Sodium Chloride, Phenoxyethanol, Propylene Carbonate, Caprylyl Glycol, Aluminum Hydroxide, Magnesium Aluminum Silicate, Triethoxycaprylylsilane, Cellulose, Sodium Hyaluronate, Bisabolol, Caprylic/Capric Triglyceride, Undaria Pinnatifida Extract, Zingiber Officinale (Ginger) Root Extract. +/- (May Contain/Peut Contenir) Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great coverage great foundation
I've been using the Rare Beauty True to Myself Natural Matte Longwear Foundation in shade 36 Medium Deep Warm, and overall, it's a very solid foundation especially if you like a natural matte finish without your skin looking flat or cakey. I received this product for free in exchange for my hone...
Most Helpful Critical Review
Great for oily skin but oxidizes
I was excited to try this foundation because I have oily skin and large pores. I'm 64 and have a very good skincare routine and do know how to do good skin prep, and try this both with and without a light gel moisturizer underneath as well as with the Rare Beauty poor diffusing primer and without it...
1235 results
Love it
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Comments about True to Myself Natural Matte Longwear Foundation 28 Medium Cool
Its so light I barely feel like I'm wearing anything on my face. I love how it felt so smooth on my face. It didn't feel dry out at all throughout the day and still looked great all night!
Love love love!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Comments about True to Myself Natural Matte Longwear Foundation 43 Deep Cool
I'm a 39-year-old guy with combination skin that tends to get oily in the T-zone by midday, especially in the South Carolina humidity. I don't wear makeup often, but I wanted something natural-looking for photos, video calls, and days when my skin needs a little help without looking like I'm wearing a mask. I tested Rare Beauty True to Myself Natural Matte Longwear Foundation in shade 43 Deep Cool for a few weeks, and it honestly surprised me in the best way. Shade Match 43 Deep Cool was a spot-on match for my deeper, cool-toned skin. It blended seamlessly without any ashy or orange undertones. I was worried about the "deep" shades looking off on a real guy's skin, but it disappeared into my complexion perfectly. Application & Feel This stuff is lightweight and feels almost like skincare going on. It self-primes, so I didn't need a separate primer. I just used my fingers and a damp sponge, and it applied smoothly. The formula is buildable—I used one layer for a natural "my skin but better" look and built it up a bit where I had some redness or spots. It blurred my pores nicely without settling into lines or looking cakey, even around my eyes and forehead. Wear & Performance It truly lives up to the longwear claim. I wore it through full workdays (standing a lot as an HR clerk), sweaty errands, and even a humid afternoon outdoors. It stayed matte without turning into a shiny mess, and it didn't break down or transfer much. By the end of a 10+ hour day it still looked fresh. No cracking, no patchiness. It also felt comfortable all day—no tightness or dryness, which I've experienced with other matte foundations. Pros: • Natural matte finish (not flat or powdery) • Excellent oil control • Buildable coverage that still looks like skin • Blurs imperfections without feeling heavy • Shade range is genuinely inclusive • Smells nice (subtle and clean) Cons: • If you have very dry skin, you might want to moisturize extra well first (it's more geared toward normal-to-oil
Nice Full Coverage Foundation
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Comments about True to Myself Natural Matte Longwear Foundation 9 Light Neutral
The Rare Beauty True To Myself Natural Matte Longwear Foundation is a nice full coverage foundation. Unfortunately I received the wrong color. Mine was too light. I made it work with a dark shade adjuster. The foundation lasted all day. I used the enclosed Rare Beauty tear drop shaped sponge. The sponge spread the foundation nicely on my skin. I did not have any adverse reaction to the foundation. No offensive smell. Creamy with a thicker consistency. Comes in a good shade range. Bottle has an on/off switch to prevent accidental pumps and leaks. The sponge was bouncy and well made. I would buy this foundation in my correct shade.

Long-lasting foundation providing great coverage
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Comments about True to Myself Natural Matte Longwear Foundation 10 Light Warm
I recently had the chance to try the Rare Beauty True to Myself Natural Matte Longwear Foundation in shade 10 (light warm). I really like this foundation overall. Application was smooth on the skin and easy to put on with the Rare Beauty makeup sponge. The coverage of the foundation lasts all day and provides a matte finish, which I prefer for my combination skin. I thought that the lock/unlock tab on the back of the foundation bottle was a great feature to have for anyone who travels. The shade itself was *slightly* too light for me considering how tan I am already this summer. However, the shade should be perfect by the fall. I would recommend this foundation to anyone who likes a foundation that provides a matte finish and wants it to last all day.



Loved the coverage of this foundation
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Comments about True to Myself Natural Matte Longwear Foundation 20 Light Medium Neutral
I thought this foundation was great! The coverage was what I needed to help even out my skin tone and was comfortable enough to keep on all day. I loved the matte finish as well because I didn't look shiny after applying. I felt that this didn't cause any skin irritation or breakouts because it wasn't too heavy. All in all, I would buy this foundation!