PRAVANA'S The Perfect Blonde Purple Toning Shampoo helps neutralize unwanted yellow tones in the hair while brightening, providing moisture, adding shine and reducing breakage.
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I have balayage and I am naturally brunette so in-between hair appts I use this shampoo and recently have also added in their conditioner. It works WONDERS. This completely eliminates the brassiness from your hair and truly tones it down...it also leaves my hair soft and shiny.
I bought this to try for my white blonde hair because everyone I know kept raving about how great it is. I don't know if it's me or something I'm doing wrong but it really doesn't lather well compared to other brands like Red ken or Matrix and it dried out my hair when I'm almost done in the shower. It says only to use it once a week but I don't even wash my hair everyday. I wash it every other day or every 2 days because it gets greasy. The more I used it, the more I realized how much hair was falling out when I'm either running my hands through my hair or combing it when it's wet. Wouldn't buy again, I don't understand the hype. I'm sticking to matrix.
This purple shampoo & conditioner(you need this if you're blonde-don't just use shampoo) worked wonders on my full highlights between coloring appts.
I have used top of the line Oribe and it can't touch Pravana's formula. I bought the smallest size just to try but, I will be back for the larger size.
I'm surprised at the bad reviews.. use that conditioner ladies!
Got rid of the brassy tones and smells good compared to other brands. I only wash my hair with it once a week and have long hair lasted about a month
It turned my beautiful highlights orange. It darkened my hair. It ripped my hair out and now I have little hairs sticking out where long hair was.
I returned the next day to the store. It dried out my hair and lost alot of hair. It ripped my hair out leaving just the root tiny hairs. And it turned my hair orange. It completely damaged and ruined my beautiful highlights.
Every time I go blonde or get highlights this is my go to for keeping brass at bay.