Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
Beautycounter's Think Big All-in-One Mascara is a clinically proven longwearing* formula for instant lift, length, and volume with nourishing lash care.
- Clean and effective: The carbon black-free formula delivers bold color and instant volume, lift, and fullness.
- Lash-care conditioners: Tripeptide technology strengthens for stronger, longer, and fuller-looking lashes.
- Precise, effortless application: A soft, molded brush dispenses the perfect amount of formula and defines each lash from root to tip with ease.
- 2021 Southern Living Beauty Awards
- EWG Verified
- Tripeptide technology: A blend of lash-care conditioners helps lashes appear longer, fuller, and stronger.
- Panthenol (provitamin B5): Nourishes and conditions lashes, while biotinyl-tripeptide helps support stronger, healthier-looking lashes.
- Rice bran, calendula, and carnauba waxes: Help to build creamy volume with a weightless feel.
- True black pigment: Gives lashes dramatically rich black color without the use of carbon black, which we prohibit as a potential carcinogen and organ system toxin.
- Clinically proven to be:
- Immediate results***
- 93% experienced fuller, thicker lashes
- 93% experienced visibly longer, defined, and separated lashes
- After just four weeks****
- 97% experienced fuller and healthier-looking lashes
- 93% experienced thicker-looking lashes
- *In a clinical study of 29 subjects after six hours
- **In a clinical study of 29 subjects
- ***Based on a 29-subject consumer perception study immediately after use
- ****Based on a 29-subject consumer perception study after four weeks of use.
How To Use
To apply: Sweep wand from the base of the lashes to the tips, for effortless and even coating. Layer for desired volume and length.
To remove: Using your favorite makeup remover or cleanser and warm water, gently press and wipe (never rub) formula from lashes.
Aqua/Water/Eau, Iron Oxides (CI 77499), Synthetic Beeswax, Palmitic Acid, Stearic Acid, Oryza Sativa (Rice) Bran Wax, Acacia Senegal Gum, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Polyurethane-35, Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Aminomethyl Propanediol, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, VP/Eicosene Copolymer, Glycerin, Glyceryl Stearate, Biotinoyl Tripeptide-1, Panthenol, Pentylene Glycol, Microcrystalline Cellulose, Polylactic Acid, Cellulose, Methylpropanediol, Cellulose Gum, Caprylyl Glycol, Silica, Phenylpropanol, Phenoxyethanol.
Shipping & Coupon Restrictions
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free 3 Piece Gift with $50 Beautycounter purchase (valid thru 12/23/23 or while quantities last)