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Beautycounter Think Big All In One Mascara #1
Beautycounter Think Big All In One Mascara #1

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BeautycounterThink Big All In One Mascara

Item 2606503

4.6 out of 5 stars. 3936 reviewsAsk A Question
Size:0.27 oz
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Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free
  • Sustainable Packaging Brand
  • Give Back

Beautycounter's Think Big All-in-One Mascara is a clinically proven longwearing* formula for instant lift, length, and volume with nourishing lash care.



  • Clean and effective: The carbon black-free formula delivers bold color and instant volume, lift, and fullness.
  • Lash-care conditioners: Tripeptide technology strengthens for stronger, longer, and fuller-looking lashes.
  • Precise, effortless application: A soft, molded brush dispenses the perfect amount of formula and defines each lash from root to tip with ease.
  • 2021 Southern Living Beauty Awards
  • EWG Verified

Key Ingredients

  • Tripeptide technology: A blend of lash-care conditioners helps lashes appear longer, fuller, and stronger.
  • Panthenol (provitamin B5): Nourishes and conditions lashes, while biotinyl-tripeptide helps support stronger, healthier-looking lashes.
  • Rice bran, calendula, and carnauba waxes: Help to build creamy volume with a weightless feel.
  • True black pigment: Gives lashes dramatically rich black color without the use of carbon black, which we prohibit as a potential carcinogen and organ system toxin.

Research Results

  • Clinically proven to be:
  • Longwear*
  • Smudge-proof**
  • Immediate results***
  • 93% experienced fuller, thicker lashes
  • 93% experienced visibly longer, defined, and separated lashes
  • After just four weeks****
  • 97% experienced fuller and healthier-looking lashes
  • 93% experienced thicker-looking lashes
  • *In a clinical study of 29 subjects after six hours
  • **In a clinical study of 29 subjects
  • ***Based on a 29-subject consumer perception study immediately after use
  • ****Based on a 29-subject consumer perception study after four weeks of use.

How To Use

To apply: Sweep wand from the base of the lashes to the tips, for effortless and even coating. Layer for desired volume and length.

To remove: Using your favorite makeup remover or cleanser and warm water, gently press and wipe (never rub) formula from lashes.


Aqua/Water/Eau, Iron Oxides (CI 77499), Synthetic Beeswax, Palmitic Acid, Stearic Acid, Oryza Sativa (Rice) Bran Wax, Acacia Senegal Gum, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Polyurethane-35, Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Aminomethyl Propanediol, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, VP/Eicosene Copolymer, Glycerin, Glyceryl Stearate, Biotinoyl Tripeptide-1, Panthenol, Pentylene Glycol, Microcrystalline Cellulose, Polylactic Acid, Cellulose, Methylpropanediol, Cellulose Gum, Caprylyl Glycol, Silica, Phenylpropanol, Phenoxyethanol.

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