Product Reviews Rated 3.93 out of 5 stars
636 Reviews
Most Helpful Positive Review All other products in the trash! I used to used powder and pencil for my brows. I've tried "pots" of brow pomade, liners, powder. No. This is wonderful and easy. I have a level 7 (on a scale of 1 being black, and 10 being blonde) red hair. I grabbed the 225 Soft Brown and an Ulta Angled Eye Liner brush. (I wasn't paid to say that, just letting you know which one I used). Super easy: outline brows with brush, fill in with the applicator. I love this. Can I buy a case of this stuff?
Most Helpful Critical Review Nice to wear, hard to applg I received this brow tattoo complimentary to review. My brows are naturally pretty well shaped and not too sparse so for every day looks I like to throw on a brow gel and go. The thing I like about brow gels is that they're quick, easy, and 1-step go-to's. That's where my first issue with this gel comes. The applicator is somewhat like a doe foot applicator you'd find in a lip gloss, which makes it difficult to apply evenly. It also requires you to use a spooly brush to then distribute product evenly through, and smooth, hairs. I find that the applicator/product formula makes it hard not to accidentally get product on your skin. It comes out pretty thick which again makes it hard for easy application. All this said, the formula feels nice and pliable, not sticky or crusty or hard, once it's dried, and it looks really nice and wears well throughout the whole day. Overall I give 3 stars just because it's so difficult to put the product on but once it's there it stays and lasts all day. I received this product complimentary for review purposes.
Reviewed by 636 customers Not what I expected 2
JJ from Pennsylvania
It made my eyebrows look like bushes and did not look cute at all. Returning it.
awful 1
minobia from south dakota
Hard to apply, chunky AND IT TURNS YOUR EYEBROWS GREEN!!!!!!!!!!!
After about 30 minutes, eyebrows started to turn a yellowish green
Takes a second to get used to. 4
Ashley from Florida
I personally have very thin brows because of plucking. I like to keep them thin, they are not thin naturally. However, I still feel the need to fill them in, but I hate the fake and bold luck of using a pencil or pomade. I have used rather light shells on my brows for about a year now, but they never stay. This gel stays very very well. They mean it when they say waterproof. It is like a tattoo. However, the brush takes a little bit to get used to. You would think that they would use a spoolie, but it's actually a very fluffy doe foot applicator with long hairs. It applies heaps of product very easily, so I regularly need to wipe the brush off, and still need to use a very very light hand when applying. However, this doesn't mean that I use very little product and it will last a very long time. I would definitely recommend trying it out, it takes a second to get used to, but afterwards it's a pretty great product.
Great product — needs more colors 4
Nee from Las Cruces, NM
I tried this product once, and I loved the way that it went on! The only problem is that I am naturally blonde and very fair, so the blonde option was still too dark. Maybelline, please make more colors! I want to use this product!
Love! 5
Jessi from Texas
I love this product! I always get compliments on my eyebrows when I use it. I made the mistake with the first use when I used the brush it comes with, no precision at all, but if you have a small brush and spooli, it's AMAZING and lasts all day!
WORKS PERFECT 5
TINA from JACKSONVILLE FLORIDA
LOVE IT
Too much 2
Opal from Texas
My eyebrows are thinning with age, and wanted something that I could just fill and go, but this ain't it. Firstly, the brush sucks. It doesn't minimize what gets put on. It goes on thick, making it look like I took a marker and drew my brows on. Next, there is no control. There was product where I didn't want it. Which took more time to clean up.
Staple product 5
NairR from Chicago
Very easy to use looks natural and long lasting. Go to product for well defined eyebrows.
need lighter color 3
NaTilda from Arkansas
you make a blonde in other eyebrow products that are lighter than this. Some of us need a lighter shade than what you are calling blonde here. This is more a light brown.
please add more shades. Thanks
LOVE!! 5
Steph from Oklahoma
This product has made it easier to do my brows! Live it! Wish the brush was smaller but still works great!
Amazing product! Works great for both myself and my wife 5
Billy from Washington State
I use it as directed and it always looks amazing. It lasts 24 hours and then some
Rather goopy and doesn't last as indicated Will be returning 2
Linda from Fort Myers
Same as above
Must Buy! 5
Nia from Harlingen, Texas
I've tried many brow gels and pencils, and this was the best one so far. I even tried a Korean "tattoo" pen that was ok, but doesn't give it the dewey look that this one does. Easy to put on and stays on!
Makes me breakout 1
Kate from Michigan
When I first bought this product I would've easily given it 4 stars. I really like it. However, it's clear that Maybelline didn't consider the ingredients. After 2 uses I got large zits under my eyebrows. Even high end masks won't get rid of them. Because of this I wouldn't recommend this product.
Does not stay on as I hoped 1
Theresag22 from Livermore CA
This came clean off with my face wash, and I even tried staying away from my eyebrows. But it came off with the water. It's a fine product I guess, but I was hoping it would have a little more stay power. Since it comes right off, I prefer using my pencil
Love love love 5
artsom from Tx
I will continue to buy it till it's no longer available, I love this so much it dose it's work for sure stays on all day rain or shine
definitely buying again 5
chula from CA
very good for that filled in look
Shocked at the color payout and staying power 5
CelesteAD from Cleveland, OH
I was REALLY impressed with this brow gel. As a natural blonde, I have very low expectations for eyebrow products. Most companies make a weird color for blondes that I like to call "Strawberry Taupe". This color was made by a company that actually understands the natural color of a blonde's brows. And it delivered significant color payoff with a single application. Plus, the claim that it will last for more than one day? True. I really recommend this product.
BEST BROW PRODUCT!! 5
Bella from PA
I have very sparse brows and am very insecure without any brow product. This product is completely waterproof and could literally stay on for days. All of the negative reviews aren't applying it right. DO NOT use the applicator it comes with!! Apply it with an angled brow brush and brush it out with a spooly brush!! Perfect waterproof brows I promise!!
I won't be without this 5
AnneO from Mt. Pleasant, SC
I had this eyebrow tattoo in a little darker shade and I would dab it with a tissue once it was on because it looked just a little too dark.
The ash brown is now my new favorite...long lasting, easy to use and looks natural. What's not to like!
Worst thing I have ever used on my eyebrows. 3
Erica from Texas
if I could rate this without giving it stars I definitely would. This is the worst thing I've ever used on my eyebrows. It is extremely messy in very very clumpy. It makes it like there is glue on your eyebrows and very uncomfortable. It doesn't come off your skin and you will literally rip your eyebrows out trying to remove it. It smells awful and alcohol doesn't even work to remove it. I would not recommend this to anyone, ever.
Love love love! 5
youngNP from MPLS, MN
FYI-I like a neat, full and streamlined brow, but don't have much hair in the front of my brow. I use this to add a decent amount of pigment, then use Anastasia dip brow to comb through the rest of my brows. Then I use a super skinny pencil to make the front precise and even. Seems like a lot but brows are highly important and really pull the face together! Plus it gets quicker the more you do it and the better you get! This product truly helps streamline my routine and adds the perfect amount of pigment. Soft brown is more cool toned, blonde is more neutral.
Love it 5
Makeup girl Z from Louisville, Kentucky
A little goes a long way with this product. Smudge proof which is great.
Sweat-proof!! 4
Lily from Ohio
I bought this because a few people told me the formula is great for summer. It's waterproof, so sweat won't break it down! I don't use the applicator-I take some of the product on an angled brush and apply it from there. Once it dries it locks the brow hairs in place which is great for people with curly hair! I just wish there was a lighter shade.
Warning! 2
Lynette from Michigan
THIS IS NOT THE PEEL OFF ONE! I made the mistake of thinking not was. While it did leave a decent tint on my eyebrows for a day after washing it off, the application is way too sticky and it feels terrible on my face and brows.
