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Virtue Smooth Shampoo #1
Virtue Smooth Shampoo #1

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Virtue Smooth Shampoo

$44.00

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Size:8.0 oz

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Details

Benefits

  • De-frizzes, hydrates and soothes hair
  • Silkier hair

Features

  • Hair Concerns: Frizz, flyaways, dryness
  • For Hair Types:
  • STRAIGHT - Fine/Medium/Thick
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick
  • COARSE

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

Item 2577879

How To Use

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

Frequently bought together

3 items

Current Product

Virtue

Smooth Shampoo

$44.00
Virtue

Smooth Conditioner

$44.00
Virtue

Hydrating Recovery Shampoo

Size: 8.0 oz
$44.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Virtue

Smooth Shampoo

$44.00

Step 2

Redken

All Soft Conditioner

Size:: 10.1 oz
$27.00

Step 3

It's A 10

Miracle Leave-In Product

Size:: 10.0 oz
$40.00

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Q&A

Showing 4 out of 4 Questions
Q
Is this good for colored hair?
Asked by Mickie
Official Answer By Virtue - Brand Engage
Yes, all Virtue products are color-safe. In addition, our bio-identical protein (Alpha Keratin 60ku), will heal your hair from the inside out, making the color more vibrant and overall healthier.Was this answer helpful to you
Q
Is this shampoo good with brazillian blowout treated hair?
Asked by Mm
Official Answer By Virtue - Brand Engage
Hello, Yes, you are safe to use this shampoo with smoothing treatments like Brazilian Blowout.Was this answer helpful to you
Q
Does the product give a suds or lather feeling ?
Asked by Kina
Official Answer By Virtue - Brand Engage
Virtue Smooth Shampoo uses sulfate-free lathering agents and can be emulsified into a thick lather. It's also highly concentrated. Use half as much as you would normally use, lather into a paste, add a few drops of water at a time as you build the foam. It deeply cleanses and rinses clean when you do this. If you don't you'll simply waste some of it's potential and have to work harder to fully rinse it out.Was this answer helpful to you
Q
Is this good for low porosity hair?
Asked by Lou
Official Answer By Virtue - Brand Engage
Hi! Yes, Virtue's Smooth Shampoo is excellent for low porosity hair. It offers deep hydration and a rich lather for deep cleansing the scalp without stripping or drying your hair.Was this answer helpful to you

Review Snapshot

by PowerReviews

572 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Worth every dollar spent

I live in a tropical island with a very humid climate. I have very fine hair, half straight and a little wavy as well, but for sure extremely frizzy. I have been trying every brand there is out there, from drugstore products tu high end ones (Ouai, WOW, Oribe, etc). While some of them were pretty de...

Versus
Most Helpful Critical Review
So so

I love several of Virtue's products, but unfortunately this one didn't work for me. I have mid-back, greying hair that tends to need smoothing. Smooth shampoo wasn't bad, but I found this one takes a *lot* of shampoo to get the job done: it didn't spread or lather well (like other Virtue shampoos), ...

572 results

Great fragrance, great product!

Submitted 3 months ago

By Rita H.

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

Love this shampoo. It has been a really healthy choice for my hair !

Was this review helpful to you?
Not my cup of tea

Submitted 3 months ago

By georgina m.

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

Unfortunately not the product for me. They promised soft and hydrated I got dry and freeze.

Was this review helpful to you?
Love the Virtue Smooth Shampoo!

Submitted 3 months ago

By Angelica W.

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

Love the Virtue Smooth Shampoo! My hair feels and smells fantastic.

Was this review helpful to you?
Amazing!

Submitted 3 months ago

By Morgan G.

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

I bought this and the full shampoo. I thought my hair was fine but my hairdresser said it's medium. I have waxy frizzy hair and this really helps the frizziness without weighing it down. A little goes a long way!! I usually have to blow dry my hair to look. Ice but with my curling wand to add a few waves it looks amazing and is so bouncy!

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Not fond or the after

Submitted 3 months ago

By Merrie P.

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

Not fond or the after effects

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