A PARTNERSHIP FOR PROTECTION: Shiseido x Tory Burch Ultimate Sun Protector Lotion SPF 50+ Sunscreen, inspired by renowned fashion designer Tory Burch's personal devotion to suncare, this limited-edition packaging marries beautiful design with groundbreaking SPF technology to shield skin in style.
"I believe in a 'less is more' approach to beauty, and that starts with an incredible sunscreen. I have always loved Shiseido's sunscreens and have used them for years. The flowers on the packaging are inspired by my home garden and synonymous with beauty, relaxation, and joy." - Tory Burch
Powered by Shiseido's award-winning WetForce x HeatForce technology: Experience an invisible, lightweight, protective veil that becomes more effective in heat and water, and sweat*.
The silky sunscreen goes on clear and rubs in quickly without any residue on face and body.
The ocean-friendly, Hawaii-compliant formula is free of oxybenzone and octinoxate.
Shiseido and Tory Burch are pleased to support Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology focused on advancing skin cancer treatment and prevention.
*The HeatForce technology is activated on hot days after the formula is applied to the skin. To activate the WetForce technology, expose the applied area to water or perspiration for 30 minutes.
In a test by 104 women, applying the formula to face and body:
During application: 100% said the formula blended quickly and comfortably onto skin.
After 4 hours: 98% said their faces felt moisturized. 96% said the formula remained resistant to water, perspiration, and heat
Overall: 96% said their foundation applied smoothly over top. 94% want to continue using this sunscreen for daily, active outdoor use.
WetForce technology: Negative ions in the formula combine with positive ions in perspiration and water to create an additional layer of invisible sun protection. As you continue to sweat and get wet, the product becomes more effective without any white cast.
HeatForce technology: A heat-sensing essence in the lotion becomes activated by external heat, forming a stronger barrier.
SynchroShield: Strengthens the protective layer upon exposure to heat from sun, water, and sweat.
Shake well and apply liberally to face, neck, and body, 15 minutes before sun exposure. Reapply every 2 hours, or after 80 minutes of swimming, sweating, or sport activity, and immediately after toweling dry.