Size 8.3 oz|
Store & Pickup Availability
John Frieda Sheer Blonde Go Blonder Lightening Shampoo, an improved formula, gradually lightens appearance of blonde, for natural-looking sunlit blonde.
How to Use
Rated 4.22 out of 5 stars
Every blonde girl needs this product in her beauty arsenal. Go Blonder brings out the gold for darker blondes, and keeps the brass out of those platinum looks. As promised it is gentle enough to use every day-it won't strip the life out of your hair or cause the major pouf that comes to mind with other citrus hair products. If your hair is color treated it doesn't leave your locks with that grainy feel you get from some other shampoos. And the scent is just beautiful, not heavy, just a pleasant citrus with a touch of chamomile. (Don't forget to grab a bottle of the conditioner, too!)
I've been using this product (both the shampoo and conditioner) for about a month and a half now, and it doesn't work at all.
My hair actually feels a bit dry and rough.
But I've heard the new formula doesn't work anyway. I wish I had known that before I bought it.
Chloe from Pennsylvania
I find I don't need to color my hair nearly as often.
monicaj59 from undisclosed
Both the shampoo as well as conditioner from this series smell great. The slight purple hue leaves my hair brightened and refreshed without leaving my scalp and hair dry. Would buy again.
samarab4 from undisclosed
I really liked this shampoo it made my blonde so much prettier in color and it made my hair soft and manageable and would recommend to anyone with. Linden hair.
staceylsmith from undisclosed
I was pleasantly surprised by this product. Immediately noticed my blonde hair wasn't as dull. Moisturizing and great for a daily wash.
annacarson34 from undisclosed
I have purchased this product multiple times. It does not leave your hair orange at all. Very subtle lightening. Love to use on my highlighted hair every other wash or so.
corriet2 from undisclosed
This really works! I have dark blonde hair that can look dull but gets lighter in the sun. This gets it lighter and brighter without having to be outside. I haven't used in years but may pick it up again. I don't know of anything like it!
sydneyt73 from undisclosed
Almost done using both shampoo and conditioner! I haven't had my hair colored in about a year and a half. I had a balayage when it was done so now it's on the bottom of my hair really grown out lol. My hair usually gets lighter in the summer or when I'm in the sun but I can tell it's lightened my hair a little more , and gradually!
ziguty1 from undisclosed
#f4f My family and I absolutely love their entire line of products. Everything works as advertised and it's great for the price. It's amazing quality for what you get and I highly recommend it for anyone looking for an item like this. 5 out of 5.
ingrida from Munich, DE
I already know John Frieda and my hair reacts good to the ingredients, meaning that I feel them well-behaved and hydrated. This is no exception. I did not test it enough to see real results to my hair colour (I wash my hair 2 or 3 times a week only as it is best for it to keep healthy), but I did not expect to see anything soon as my colours tend to vary a lot between darker blonde, blonde and red. I will keep using it as I felt this one helps to tame my messy locks in a way not many do. I was scared it would dry my ends but it did not do it. If you are looking to have a cheerful blonde, this is probably a go-to with not many chances of having a bad experience, just don't expect a miracle that in 1 week your hair will be super light because if you want it, go get some actual hair colour or highlights done.
acemamabear from undisclosed
I love the way this product smells and it makes my hair look great, however it is only a gradual lightener and takes several uses to show results.
madisonb1 from undisclosed
I love John Freida products so much! The Blonde line works so well! It keeps my blonde hair fresh and non yellow. It has the best scent and I highly recommend it ! I am so satisfied with this product!
jennac122 from undisclosed
I have been using this for 2 years now. In the winter my hair gets darning because it's not getting sun bleached like in the summer. This really helps my hair from getting darker so I can be light blonde year around. I have never dyed my hair and don't ever want to bleach it so I feel like this is healthier.
Jaimee3 from USA
1 out of 10 this is a 10 but more like a 100.
This product really works .
1 shampoo & my hair is lighter &.has glimmer &amaz
eshaax from undisclosed
I've used this before but can honestly say I didn't see much a of a difference with my hair . Not sure if it's because I bleached the hair or what but did not have much effect for me . Definitely worth a try but not for me .
robynw17 from undisclosed
I have been using these pretty ducts for years now and always loved them more recently though I have been going with toner shampoos because I'm trying to keep my platinum look
abbyi9 from undisclosed
This product works to some degree for natural blondes, but would probably work better for treated hair. I noticed that my hair may be lighter for about a day and then goes back to my normal shade of dirty blonde.
Jacki Blue from Centerview, MO
I have used this product for years. I really like it. My problem is that I am having a difficult time getting the shampoo out of the bottle. It is so hard to squeeze and with having arthritis and some other issues, it is difficult. Please consider making the bottles easier to use.
bridgetb56 from undisclosed
The product smells good but it is pretty pricey for what it is. I used this for many years hoping for a blonder look, but it doesn't compare to any blonde shampoo that we have. Definitely could be a little better
lalena from undisclosed
I use this almost daily. When I'm not using this, I'm using a purple/blue shampoo. I don't know if it truly lightens as it describes on the bottle, because I'm likely on my 10th bottle, but I have blonde hair and I do like it. Although I tend to run out of conditioner first. I also have long hair.
crystalc205 from undisclosed
Good product. I've been using this for about a month. I high light my hair and use this to try to keep my high lights in longer by using this purification
laurend226 from undisclosed
definitely works. after two weeks of continuous use, i had noticeably bolder and blonder highlights. however, the smell is a little strong and chemically so i imagine it's not good for my hair. so it's all about deciding if it's worth the risk. because it does work.
lisaann96b2d01f from undisclosed
I did not find that this shampoo lightened my hair one bit and I used it with the conditioner as well for two months. But it did dry my hair out fairly significantly and make it feel like straw. I would not recommend. It may be that this works better for people with naturally blond hair rather than colored Or highlighted hair which I have.
Kristen from Boston, MA
I've bought this over and over again for a year. While I wish the container was bigger, I really like this shampoo and conditioner. I'm a natural blonde and this has helped my hair lighten just a bit over time. It leaves my hair clean and still soft.
danaod759 from undisclosed
I didn't feel this product worked like it should. It didn't lighten my blonde at all actually. The price isn't bad but I say you get what you pay for!
iracemag1 from undisclosed
Maintains hair shine and silkiness. This shampoo is excellent. I approved this product. Best for Dry Great