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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Give Back
Tarte's Multi-Tasking Shape Tape Moisturizer that preps skin for makeup application!
Benefits
- Weightless feel with heavyweight hydration
- Gives a smoother, plumper-looking appearance
- Whipped formula delivers a healthy glow
- Rich in antioxidants & botanical extracts
- Never leaves a greasy residue
Key Ingredients
- Phyto-endorphin complex: rich in antioxidants helps fight against signs of aging
- Apple fruit extract: rich in antioxidants to help protect skin against free-radicals
- Orange peel extract: rich in antioxidants & known to help brighten skin
- Sunflower seed: rich in vitamins A & E to help hydrate & regenerate skin
Research Results
- clinically proven to hydrate skin immediately & after 2 weeks of use dermatologist tested
- IN A CONSUMER PANEL STUDY:*
- After 1 use:
- 100% said product absorbed quickly & easily into skin
- 100% said product felt rich & hydrating
- 100% said skin felt instantly moisturized
- 100% said skin felt softer & had a healthy glow
- 97% said skin looked & felt smoother
- After 2 weeks of use:
- 100% said product delivered hydration to their skin
- 100% said skin appeared smoother & fresher
- 100% said skin felt softer
- 100% said makeup went on flawlessly over this product
- 100% said it improved the look of their skin *based on a study of 31 subjects
Reset skin's moisture by applying a thin, even layer all over face immediately after cleansing. Use morning and night for a fresh-faced appearance.
Water/Aqua/Eau, Octyldodecyl Neopentanoate, Caprylic/Capric Triglyceride, Cetearyl Methicone, Dimethicone, Glycerin, Pyrus Malus (Apple) Fruit Extract, Hydrogenated Ethylhexyl Olivate, Butylene Glycol, Cetearyl Alcohol, Polysorbate 20, Polyglyceryl-2 Stearate, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Avena Sativa (Oat) Bran Extract, Caprylyl Glycol, Octyldodecanol, Carbomer, Citrus Aurantium Dulcis (Orange) Peel Oil, Hydrogenated Olive Oil Unsaponifiables, Limonene, Disodium EDTA, Citrus Aurantium Dulcis (Orange) Peel Extract, Hexylene Glycol, Sodium Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Vitex Agnus Castus Extract.
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 8Daily Use
- 4Dryness
- 3Deep Moisturization
- 2After Shower/Bath
- 1Before Makeup
Describe Yourself
- 6Beauty Conscious
- 4Minimalist
- 2Beauty Expert
- 2Skin Care Professional
- 140+ with dry, sensitive skin
Skin Type
- 2Dry
- 1Combination
- 1Oily
Most Helpful Positive Review
Very dewy
This is a nice product. It does have fragrance so beware of that but not an offensive smell. Another reviewer compared it to Bobbi Brown face base but I find this to be very different. I have both and like both but the BB has a more primer like consistency and is often used as such while this is a t...
Most Helpful Critical Review
Great feel but not for my skin type
This product felt great and was very smooth buttery feel but when you have my skin type it causes problems. I have naturally oily skin so always need to be careful of what I use for lotion or foundation even what I eat and drink. When putting on the moisturizer it would make it smooth, feeling great...
70 results
Amazing
I purchased this product on sale. I forgot about it until recently when I ran out of my last bottle of Too Face Total Moisturizer which was my holy grail until they discontinued it. I'm so happy I bought because this Urban Decay moisturizer is just as good if not better then the discontinued Total Moisturizer. It's lightweight and easy to spread on my face. It's extremely moisturizing for sensitive dry skin. I will definitely be repurchasing this moisturizer again and I'm si happy to find my new holy grail moisturizer.
Did anyone else's come looking weird
Age 18-29
Skin Type Oily
Verified Buyer
I tested this product in store and it was nice and soft when I brought it home it was oily and not what I tested

Stupid name, fantastic moisturizer!
Age 30-44
Skin Type Dry
Shape Tape? I was introduced to this glorious moisturizer by a makeup stylist in 2019, and I am pretty sure it was called First Step Prep at that point. Personally, I'm annoyed by rhyming names, as if women who buy cosmetics and other "beauty" products have the brains of first-graders, but I could roll with that one. But Shape Tape? I'm not even going to try to analyze it. I have dry skin, and I love this stuff. Thank you, people at Tarte. Your names are stupid, and I'm not in elementary school, but thank you.
Really love this product
Age 60+
Skin Type Combination
Verified Buyer
I use it on face, neck, and hands. Feels like it is going to be greasy and then magically it disappears. My pores are better, too.
Love it
Age 45-59
Skin Type Dry
Verified Buyer
Finally found this cream, not expensive, very good for my dry skin, feel good 😊