Beauty in 2 hours or less. Order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

OUAI Shampoo for Fine Hair #1
OUAI Shampoo for Fine Hair #1

 Shampoo for Fine Hair

  • New

  • Only at Ulta

$44.00

or

Replenish & Save

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Yay! You're earning rewards points on this purchase!

Details

Benefits

  • Adds volume and bounce
  • Strengthens and thickens hair
  • Hydrates and nourishes

Key Ingredients

  • BIOTIN- Strengthens and reinforces hair health by delivering essential nutrients
  • CHIA SEED OIL- Thickens and volumizes
  • HYDROLYZED KERATIN- Softens, smoothes frizz and adds shine

Scent Type

  • Scents & the city. Mercer Street is an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk. FRAGRANCE: MERCER STREET
  • Top Notes: Italian lemon, orange, peony, iris, lily
  • Middle Notes: Magnolia, jasmine, rose damask
  • Base Notes: Musk, orris

Item 2654041

How To Use

Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands. Work shampoo into roots and anywhere hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.

Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

OUAI

 

Shampoo for Fine Hair

3.8(793)

Size

16.0 oz

$44.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

OUAI

 

Shampoo for Fine Hair

3.8(793)

Size:

16.0 oz

$44.00

Step 2

Step 3

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

794 ReviewsWrite a Review
75%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Luxurious hair results!

I have fine, straight, oily, frizzy, damaged (from coloring and using heat styling tools over the years) hair type. My scalp tends to get oily but have dry, brittle strands and been in search for hair products that'll help replenish/repair, add volume, and reduce frizz all while not weighing my hair...

Versus
Most Helpful Critical Review
Smells wonderful, but that's about it.

I have fine, straight hair and I got this shampoo hoping that it would give me a boost of volume and make it look less fine. My concerns are: oily at the top, frizz at the bottom, flat hair, and fine hair. PROS: It does make my hair soft, as it claims it will. It tames my frizz, which is something ...

694 results

Perfect for thin hair

Submitted 8 days ago

By Alexis

From NJ

Hair Type Straight Hair

The Ouai Fine Hair Shampoo is my go to! I have very long but thin hair and this has been a game changer for me. It smells incredible and leaves my hair shiny without feeling weighed down or oily. I also love how soft my hair feels after using. complimentary from ouai

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I would buy again

Submitted 8 days ago

By Marissa

From Waddell, AZ

Hair Type Straight Hair

This shampoo made my fine hair feel super clean without feeling stripped or dry. It gave my hair more volume and bounce while still feeling soft and lightweight. The Mercer Street scent also smells so fresh and luxe! complimentary from ouai

User submitted media 1 of 2
BEFORE
User submitted media 2 of 2
AFTER

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I would buy this again!

Submitted 8 days ago

By Marissa

From Arizona

Hair Type Straight Hair

This shampoo made my fine hair feel super clean without feeling stripped or dry. It gave my hair more volume and bounce while still feeling soft and lightweight. The Mercer Street scent also smells so fresh and luxe! complimentary from ouai

User submitted media 1 of 2
BEFORE
User submitted media 2 of 2
AFTER

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love this!

Submitted 8 days ago

By Tori

From Nebraska

Hair Type Wavy Hair

I am obsessed with this shampoo and conditioner combo! I have fine hair and have had a hard time finding products that make it feel nourished and soft and not crunchy and hard! This duo makes my hair feel and look like I just left the salon! gifted by ouai

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love love love

Submitted 8 days ago

By Bridget

From Atlanta

Hair Type Wavy Hair

I was so excited to try this product gifted by Ouai! I have thin hair and am always struggling with products weighing down my hair. This is amazing and works so well. The results are incredible and I'm so happy it's in my routine now

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?