Rated 4.42 out of 5 stars
Most Helpful Positive Review Hydrating and the perfect nude
"I Rule" (414) has quickly become my go-to everyday lippie. When first applying the lipstick a satin finish that's almost exactly my natural lip color. After several minutes, it's more of a matte finish and for me, the color darkens slightly and almost has a grey tinge to me (doesn't sound pretty but it's gorgeous and still a perfect nude shade). There's minimal transfer during wear and because it's so close to my natural lip color that it fades well, I don't look up and suddenly realize I just have a ring of lip color around the edges. It is fairly long wearing but I prefer to reapply every few hours mostly because it makes my lips feel satiny soft both from the texture of the lipstick and because it's fairly hydrating. I was surprised to find that I can reapply instead of reaching for lip balm throughout the day like I normally do.
Not only do I like that color and the formula but packaging is great as well. The flat, angled applicator has a velvet like texture. The shape and material work well and do not pick up too much product. It's the perfect amount for both the top and bottom lip without being gloppy or needing to be dipped again.
Most Helpful Critical Review Color oxidizes once it's exposed to the air.
I SO wanted to love this new Lasting Matte because the product looked beautiful in their new commercial - but I'm super disappointed about the quality. I bought the 'I Rule' shade which looks absolutely beautiful in the packaging. Even after I applied it I still loved the color. About 5 minutes after applying the product, the color starts changing to this weird Barbie-ish pink. I had to do a double take in the mirror and try to remember if I applied a color over what I bought.. I removed it with makeup remover and applied it again.. and again.. the color oxidized into a tacky, pink shade. Super disappointed. Returning the lipstick tomorrow.
Reviewed by 26660 customers The best matte liquid lip I've ever used
Jules from Oswego, NY
Literally the best matte liquid lip I've ever used an now the only matte liquid lip I'll ever use. Very thin formula with so much coverage! Does not peel and flake!!
Love the formula- changed colors
Allison from Phoenix, AZ
I love this product! It's super liquidity in the tube but dries down quickly and is super comfortable to wear through yet day. I also like the applicator, it's so different but makes it easy to make crisp lines. HOWEVER - I create was the perfect cool tones pink/mauve and they changed the color. It's now super warm which does not compliment my skin.
Marmoj from South Gate
Ordered the "I Am Enough" shade as it shows on the website as a deep color but came in as a bright red.
Not what I was looking for. Also the applicator is a little funky.
not a stain
df123 from Binghamton, NY
It does not stain your lips, disappointing.
Wrong Shade, But No Biggy
Jules from Omaha, NE
So I've been on the search for a red matte lipstick as a dupe for my Fenty Uncensored lip paint. Funnily enough, I picked up a shade called Uncensored (the sticker on the bottom just said 454 Red). It kinda threw me off tbh. Once I was in a room with a brighter white light, I noticed the lip stain was a much brighter red than I thought. Not only that, but once applied I can instantly see that it had more of a pink undertone to it versus the neutral red, blue-red undertone I was preferably looking for. Overall, I love the formula! It's very comfortable on the lips that you can barely tell you're even wearing anything. Tbh I'm very tempted to buy even more red shades from this brand cuz it's just that nice!
Not the same
Trudy from Downey
I've been using this stuff for about a year now and I found my everyday color ( I Rule) was literally the best make up I have ever bought. Recently they changed the pigment and it's not the same anymore, it's more of a hot pink now and it's awful, I've been trying to find something similar to the original color. Please bring it back L'Oréal!
Love this lip stain
allthingsbeauty from United States
I love the formula of this. It lasted several hours on my lips, which is longer than any other lip products last for me. I also have pretty dry lips, so I was worried about the matte formula drying them out more, but it didn't. Will definitely repurchase.
Not a true lip stain and doesn't last
Harper from Oklahoma
This product is definitely not a lip stain. It disappears very rapidly and does not last the 16 hours stated. Maybelline has a far superior product. I am returning this.
Great for the price point
D.E.K. from Brooklyn, NY
For the price point this is a great lip stain. I bought the Rouge Signature Empowereds in three shades, all of which are beautiful and vibrant. They last awhile, through eating, mask wearing, etc. They did not stand up well to brushing my teeth (a test my beloved Stila lip stain did before they changed the formula years ago). For the price point these are great and I'd highly recommend. Three stars, because I am disappointed I have to reapply multiple times throughout the day - something I expect with a lipstick and not a stain, and the formula has a formaldehyde like taste.
Colors are not accurate
Moemoe from CA
I got shade I Rule which is so much more pale and washed out than the swatch. The color is just meh but it's comfortable, doesn't make your lips feel like cement, and it does stain which is the whole reason I got it. I like it when a lipstick stains and I put lip balm over it to wear for several hours. I'm pretty sure I have 20 other L'Oreal lip products in that same exact color, it's like they just don't really evolve with colors very much. If I know the swatches were more accurate, I'd buy another one
Love love love it!!!!
Jas from Maryland
I stumbled upon this product when it was B1G1. What a great deal, too. I purchased two matte lip stains. It's beautifully pigmented, creamy, matte AND light weight. I'll be wearing these more than my KVD + ABH matte lipsticks.
Christine from Georgia
The formula is light weight but the "I Am Worth It" leaves a purple stain on your lips after you take it off. I know it's says lip stain but I thought it would be left red. Overall okay lipstick.
TWO WORDS: HOLY. GRAIL.
Cat from TX
If you hate the dry-down crunchy feeling of liquid lips, but you want the pigment & staying power with added ease of use, look no further. This is a stain: it feels watery and cooling going on, it's not bulletproof & does wear off gradually (but does NOT crumble or leave an inner lip ring!), and it's not great for everyday because it will dry your lips out. But if you want PIGMENT, great staying power, the best applicator on a liquid lip EVER, and a beautiful selection of shades at a decent price, this is 100% the one for you. Highly recommend for mature lips because it has such a thin formula it does not accentuate the lip lines.
The only reason it's getting 4 stars instead of 5 is because L'Oreal is not cruelty free and actively lies about being cruelty free.
Overall it is just ok
jules259652 from Chicago, IL
I bought 4 different brands of lip stain during a sale and I have to say this one was a little disappointing compared to some other brands (i.e. NYX). First off, it just smells like rubbing alcohol - there is no fragrance which was odd. The texture is like water/incredibly light and goes on lightweight and not sticky at all. However, it seemed like it dried right away but continued to transfer for at least 20 minutes whereas other brands are set after 2 mins. The color payoff is really nice and the applicator is great but I was disappointed at the consistency of the product and how long it took to set.
Great staying power
Ruthie from Louisville
This has an easy slip when applying & doesn't leave lips feeling dry. The stain remains visible after removal as well but the colors are so pretty it isn't an issue
Stains my lips green?
Meridian X from NY, NY
I bought this a few days ago, wore it 3 times. All times after I removed it, my lips were left stained green? Looks rly good on but isn't as matte as I expected, more of a satin finish. -3 points for the green stain and satin finish :( won't be buying this again.
My favorite liquid lip formula!
Cat from Texas
HG for pigmentation, ease of application, comfort level, and lasting power, all at a great price point and still feeling luxe. I have 3 shades ranging from more light neutral to brighter (I have yet to try many deep shades), and they all function the same. Beautiful, beautiful, beautiful. If L'Oreal ever discontinues, I'm TPing their HQ.
pretty rose matte color
Linds11 from Camp Hill Pa
just tried this on as soon as I got it and its wonderful! I'm going to wear it for my wedding pictures and reception...absolutely beautiful shade of pink and red mixed together ...I got Desired and its still on even after brushing my teeth :-)
Gia from Bensalem
I love the smell of it but it's a tiny bit too strong, very liquidity so I first thought it was a lip tint, but matte when it dries out. I also love the packaging, it looks classic! Overall, i'll rate this 8/10, they could do better with the smell and durability though.
Mask friendly lippie!
Jennibean from MN
Since I am required to wear a mask through my entire shift, I wanted to find a lipstick that would last. This is it. It goes on so nicely, and once dry it will not move. Even after eight full hours of wearing, there is none of it on my mask. Zero transfer! I can't express how many I've tried, and this is the first one that has done the trick. It can be a bit dry, but once you get over that, it's amazing!
Mb from Kentucky
I love this lipstick! It's easy to apply, and dries down great. Didn't transfer onto my face or my mask.
Jenn from Virginia
Beautiful color, but it comes off very easily.
Not a stain
Lacey from Columbia sc
I exfoliated before use, the product still didn't stay on long nor did it stain. It dried out my lips like most other liquid lipsticks i tried in the past.
Such a nice color!!
Kay011 from New york
I love the color! It dried well but still left a mark on my cups. It also made your lips look dry and crusty at times.
Smeared over from Charlotte, N. C.
Thought I would try this product ... will try to return It. . Within 2 hours lipstick was Smearing outside of my lip line. Will definitely not recommend this product.