Rated 4.24 out of 5 stars
Most Helpful Positive Review Love this stuff...
I've been using this product for the past 6 months or so...and I really like it. It's far better than the many other products I have tried over the years. As stated in the product details - this is a temporary color product (as in, it washes out when you wash your hair).
I color my hair. Around week 3 after coloring, I start to notice some gray hairs/roots showing along my part, and around my face. This product has been perfect for concealing the gray roots until I get my hair colored again. I like the packaging, the lid stays closed firmly (great for traveling).
The previous product I was using to cover gray roots was the John Frieda "Root Blur" (Ulta Item #: 2297713). It is a similar product, and it worked well where I parted my hair, but around my face there was too much powdery fall out of the product, and I couldn't control it as well as I would have liked. Then I found Ever Pro. :)
This is one of those products that you really have to practice a little bit before deciding it really doesn't work for you. I found that it didn't work as well on freshly washed hair as it did on hair that had some products in it, or hair that had been washed the day/night before.
I have med/dark brown hair, but the darkest color of Ever Pro ("Black to Dark Brown") was WAY too dark for me, so I use the "Med to Light Brown" Color and it's perfect.
I use the applicator, rub some of the product on it, and then tap along my hairline/temples where there are grays showing through. Yes, you will get some on the skin of your face, but that's okay. Once you've achieved the coverage on the grays that makes you happy - I found out, quite by accident, that a dry toothbrush is PERFECT for blending the product into your hair and removing it from your skin on your face. If I still have some product on my skin/face after using the toothbrush, I will use cotton swap with some rubbing alcohol to tidy things up.
Most Helpful Critical Review Better than most
I like this better than the stick or mascara formulas, but I don't think it covers very well. I'm a brunette with 50% graying, so my roots resemble silver hair more than brown, and it takes a number of coatings of this product for coverage. My hair become thicker (not in a good way) and matted down, but it still beats the silver streak on my part line.
Reviewed by 220 customers Very Satisfied
Karen W. from Tennessee
I've used this product before, but it is hard to find a good color match. I was able to find a lighter shade online and it was a much better match.
Bye, bye grey!
Kandace from Bakersfield
I always struggle to find things to cover the grey in between coloring. This is perfect!! It covers so well and is super easy to use. Will definitely buy again!
Way too cool toned for my dark burgundy/brown hair
EMRG123 from Columbia, MD
I bought the black/dark brown shade as I usually use the medium/light brown shade but my hair is too dark burgundy for that to blend in - but this black/dark brown is way too cool toned and looks awful.
Cactus Rose from Texas
This product provides great and lasting coverage. I have purchased it many times.
Avani from Concord
Rub on your white hair
Marie from Lake Geneva, WI
I am so glad I found this. The sprays, foams, and sticks are too heavy and greasy for my fine hair. This lightweight, easy, and precise application to scalp and hair is a game changer. Love it! Love it! Price is right too.
This is the best product since sliced bread!
Bonnie from Gilbert
I use this product between colorings to not show the skunk line. It is easy to use and covers completely! Thank you for a great product.
LK from Cincinnati, OH
A little goes a long way. Great coverage for grey regrowth.
Not enough color selections
Netty from Ohio
I have medium brown hair, and the color was too light for my roots. There were only 3 colors to choose from and none match because I choose the closest on my computer screen and it was still too light!
Tracy from San Diego, CA
This stuff stays put. There's no doubt about that. But it made my hair alarmingly hard and dry. I couldn't even comb through it.
Excellent coverage for gray roots.
Artist from Overland Park, KS.
Best coverage when used with a
small, round, stiff, brush.
Allows one to reach specific gray roots quickly, and easily.
Keep a tissue under brush to prevent product from leaving residue on counter.
Washes off easily with liquid soap & water.
Great stuff to extend times between dye jobs!
Xena from PA
Covers grey well and I got a nice match for darkest brown dyed hair. My hair comes in about 80 percent silver and grey and this allows me to extend time between dyeing a little longer! The only drawback is I air dry my hair so I have to wait to apply this and have to be very careful around hairline. It can be a little messy to apply so I might try a smaller brush for closer to my forehead. But the coverage is very good and the price is great since I got it on sale!
Yank from Fayetteville, NC
Ultra is the only store who carries this product now. It
has a very natural look.
Pk from Fort Myers, FL
This is so easy to use and looks so natural.
JMP from Connecticut
This product is great for filling in my thin hairline. The color dabs on subtly and stays on all day. It doesn't completely conceal all the grays, but it does help shade them.
Doesn't work that well
MichiganGirl from Flint, Michigan
Works just ok on my dark brown hair. On freshly washed hair it doesn't cover well at all. It works better on my hair a day or two after washing. Also rubs off anytime I touch my hair.
Linda E from PA
Loooove it...the best... lasts until next wash
YES - I will continue to be lifetime user of this product
Dora from Houston, TX
Easy to use - wash your hair, blow-dry, style it and dab with the sponge provided-parting hair as you go! Actually -this product helps to gain a thicker look and feel to thin hair
Linda E from PA
Excellent (and Generous amount) product that doesn't transfer
Easy to use!
Dre from Pennsylvania
This product is easy to use and compact size makes it great to keep in my purse or for travel. The applicator allows me to get the color exactly where I need it - easier than the sprays which can be messy. It will transfer to the hands/nails if you're touching your hair after applying though.
Ok for a temporary product
Babs from Iowa
I liked the control of this product much better than the spray. Was easy to use and adapted to my hair color well as well as covering the gray well. What I did not like was the chalky feel plus it rubbed off everywhere (hat, pillowcase, etc)
Best Gray Coverage
JS Coach from California (CA)
With sheltering in place, my great was getting very noticeable. I decided to try this product and have been very pleased with it. Far and away the best gray coverage and the color blends really well with my base color.
Retired teacher from Portland, OR
I bought the medium blonde to lightest brown shade. It covers the gray roots on my blonde hair very well. I was really surprised how well it worked.
Tallgal from Ohio
I have used Color Wow, which works well but is pricey. I decided to give this a try and am so happy with it! It works just as well and costs a fraction of the price. It stays put and won't come off until shampooed out. Highly recommend!
It worked great
Dee from San Antonio
The sponge applicator was very easy to use and product provided great coverage.