Size 1.18 oz|
Store & Pickup Availability
Cover FX Power Play Foundation is a cult-favorite liquid foundation that provides waterproof, transfer-proof buildable coverage and a modern matte finish.
How to Use
Shipping & Coupon Restrictions
Rated 4.43 out of 5 stars
I LOVE this foundation and so happy it's at Ulta now! I wore this to my best friend's wedding and it lasted the entire day, even with the outdoor wedding with 90+ degree weather. I love the color range as it's hard for me to get a medium foundation that's not too pink or too yellow looking, but still very warm. I use G+50. For reference, my other foundation shades are Sand Beige in Milani Conceal+Perfect and Medium-Tan Sand in Tarte Shape Tape.
Coverage is medium-full, but still buildable and natural looking. You can put a lot on without it caking up, getting the right amount of coverage you need. My skin is combo/dry and unlike 99% of the other foundations I've used, it doesn't latch onto my dry patches or get mega oily in my T-zone. So hallelujah! It's definitely worth trying. I recently got the Power Play concealer and both of them together are PERFECTO. Only downside is it's a little annoying to get it out of the bottle. You kind of have to squeeze hard. Other than that it's perf.
Brown skin beauty here, NC40/45ish range :) Dropped my money on this and some custom drops. Very disappointed with coverage, staying power, and dare I say the color choice. (G110 and N120 purchased) Overhyped for certain and it has some extensive claims that I just found to be untrue. Did not oxidize, but also not a true match, broke me out and it was itchy. Itchy but vegan. Ive been working with this oily skin of mine for yearrrrs and I know a great foundation even if its not perfect for me. And I am *always* willing to pay. But this was just a cakey, not quite right, transfer to everything, mess. I have better coverage with Loreal, Catrice, or even LA Colors than CoverFX, (Catrice being my hands down surprise fave right now). I tried the PP with a light hand, heavier layers, with primer, without primer, with powder, without powder, setting spray, no setting spray, brush, sponge, fingers application. Complete fail every attempt and I really wanted to love it. Believe the reviews yall. Thank you Ulta for your return policy! :)
Mel from Washington
I've struggled finding foundation that doesn't break me out and doesn't make me super oily! This has been it! I use thier translucent setting powder on top and it does wonders. My face feels so nice! I've been using it for almost two years now!
Hexcalibur from Boise, ID
This is the best foundation I've tried on my oily/combo skin, and I've tried many! It's natural looking, doesn't break up, and works great with my Honest Beauty loose setting powder, and Cover FX Power Play concealer. :) I would say it's light to medium coverage. It makes my skin look flawless. I hope this is never discontinued!
Jessica from USA
I am forever on the hunt for a perfect foundation. I typically like matte, very full coverage, and I have a dry forehead where everything cakes. while I havent managed to find the exact shade I mix 2 different ones and the finish is amazing. Feels smooth, no caking, can last the work day, medium coverage, can be set with power or spray.
Lilylovesmakeup19 from WI
This product is super lightweight yet buildable to full coverage. Felt like silk on my skin, and it's clean beauty!
Tee from Tx
This foundation gives a natural matte finish, but not dry which I love. Not a fan of the squeeze bottle, but this is a really good full coverage foundation
Jennifer from Florida
I was skeptical because for my dry skin most foundations left me looking dusty and feeling like I had on a mask. This foundation covered and was light feeling, not dusty at all.
MidwestSouthernCharmer from **
Angel from North Carolina
This foundation was recommended to me by an Ulta employee. I was looking for a powder foundation because I'm lazy and don't like the extra step of setting my undereyes. I was skeptical when the employee recommended this. However, she had me try it in store and only set it with a setting spray and I was sold. It didn't rub off when I put my mask on and I couldn't even feel the area that we tested.
I wore it for 12 hrs yesterday. The only thing I used to set was elf setting spray. It lasted through the entire day and a 45 minute intense fitness class. My undereyes didn't cake up and still looked good.
The only thing I will say is that the coverage is more medium. I still have to use a color corrector under my eyes but it blends on top of that with no issues.
Cathy from NV
Only wear frequently.
Jane from Houston/ Chicago
I know this foundation isn't very mainstream but man I've tried Mac, nars, fenty, Bobby brown etc. This is the only foundation that I can laugh and smile with because it doesn't settle into my smile lines. Finally a foundation that doesn't do that! It looks so natural for an everyday look and it feels like nothing is there. It has a smell to it that's very flattering and not "chemical like". I powder under my foundation and I don't have to do that with this foundation. Just the milk hydro grip and the foundation. I've worn this foundation for 18 hrs because I'm crazy, but it works for my normal to oily skin
Jaz from Arizona
I've been using this foundation for years and each time I try to change it up, my skin always breaks out. This foundation is sweet proof and leaves a beautiful natural-matte finish. It also lasts me 4-6 months which is super convenient.
The ingredients are so clean and works great for my sensitive skin. I hope they never discontinue this amazing foundation.
There is no oxidation and it works beautifully with the matching concealer.
H from Baltimore
I struggled for so long to find a product and color that matches my skin tone, and this is IT. It's very light weight, super full coverage and buildable!!
Lynn from Tallahassee, Fl
I am not a fan of the power play foundation. For one, the color is a bit to light(which that's my fault). I find it very thick and almost feels more like a paste on the skin, and does not blend easily at all. I have tried it with a brush and a dampened beauty blender. It is heavily scented. (I have combo oily skin). I have tried it with and with out a primer and it just sits on top of the skin. I found that it sunk into my pores and really adhered to the dry areas on my face. I gave it quite a few tries, but I really just don't like it.
Aaaeika from Temecula, CA
I use this product with a damped beauty blender and after with their Matt setting powder using a brush to put on and bake. This works wonders and last but no least to keep it longer and in place use a setting spray. Before these three steps I put my daily acne treatments too and SUNSCREEN!!!
KC from Alabama
I bought this foundation to try as my wedding day foundation and I couldn't be more impressed! I have normal to oily skin but I live in the south and it gets HOT. This foundation wears beautifully, even on days I am more oily or get sweaty. It's such a lightweight formula but packs a punch with full coverage. It definitely dries down matte but as the day goes on, it looks more and more natural. I usually forget I'm wearing makeup!
MM from Surprise AZ
I take really good care of my skin and I bought this brand for that reason but I ended up breaking out in five different spots after wearing this make-up for two days.
KB from Tampa, FL
I have to say- I'm quite surprised by how much I love this foundation! It's definitely in my top five. All I ever want in a foundation is a natural look without being cakey, which is pretty hard to find, but this does it. I have dry skin but this doesn't accentuate anything, it covers my mild rosacea, and it's totally buildable to a high-medium coverage. I really hope this foundation sticks around!
Annie from Turlock
Makes me very sad that it's no longer in stores and only online but I love that they have a lot of sales on it here & there.I really love what this brand is about. I've been using this foundation for years now and I love it for work. Specially now that we wear masks I love that this foundation doesn't break me out. It's pretty medium coverage but definitely buildable.
Pafoua L. from undisclosed
Perfect coverage. A little goes a long ways! I have ache prone and rosacea. I never broke out using this and don't get flare ups.?
Tania G. from Algonquin, IL
Undetectable full coverage that does not budge! Mask proof, nap proof and clean. I have found my forever foundation!
Meena from ONTARIO CANADA
Its a meh product. I really wanted to love it .... matifying foundation for the person that super oily skin on her t zone. Tzone loved the product, the rest of the face did not. It is a product that settles very fast. So I work t-zon first then cheeks and chin. I notice although its the same color spectrum as the Natural Finish Foundation, I found the product a smidh light for me. So if I get it again, I will go up one shade. So while the Natural Finish Foundation sits on my t-zone, I can a sweep of the transulcent blotting powder. While with Power Play I noticed powder (even blotting powder) appeared to make the areas look heavier . I tried with matifying primer and blurring pimer. Blurring primer worked best with this product for me. I tried to acquire the Natural Finish foundation but it was sold out. Luckilly a nice representative who did a consultation recomended the Cover FX moisturizer to add into Power Play to help with its moveability and adding a little more time settle till I get the product that works on me. The reason why I didn't give it a higher ratiing is bc for almost a $50 product I would think it would work better without another 2 x$50 products to doctor it. The reason why I didn't give it 0 was because those with oily skin could benefit from the product. I wish there was a nice inbetween
Dalena L. from New York City
Loved the overall texture and long lasting wear, I would wear it almost everyday! The shade was just right for me and the coverage is so lightweight too! Application wise, it was super easy to use! Made my complexion look super even which I loved.
Jamie B. from Grande Prairie Alberta Canada
Great makeup and coverage. I wish the N20 in the other natural finish foundation was in stock too
Sarah L. from Canada
You need to get this, the coverage is amazing and it makes you look so natural and glowy.
Crystal T. from San Antonio
Just love it!