Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Members save up to 20% on almost everything* in stores & online. Use code MEMBERSAVINGS
Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Clinique
Even Better All-Over Concealer + Eraser
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Charlotte Tilbury
Airbrush Flawless Hydrating & Waterproof Setting Spray
Morphe
Lifeproof 16-Hour Continuous Setting Mist
L'Oréal
Infallible 3-Second Setting Mist Spray
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
e.l.f. Cosmetics
Power Grip Primer + 4% Niacinamide
Milani
Make It Last Original - Natural Finish Setting Spray
Smashbox
The Original Photo Finish Smooth & Blur Oil-Free Primer
FENTY BEAUTY by Rihanna
Pro Filt'r Soft Matte Longwear Liquid Foundation
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Sizing
Best Uses
Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5769 results
Great primer
[I received this product in exchange for my honest review] I live the dewy spray. The packaging was cute and accessible.the spray was slight and didn't have an ugly smell at all. I felt better throughout the day with my face
Absolutely!!!!
[I received this product in exchange for my honest review] This product does exactly what it says it will do and it doesn't cost a fortune. I gladly have been purchasing this for my oldest daughter when she needed to wear makeup for the dance team and it helped her face stay on during football games as well as competition season. Primer is a necessity and this is a 10/10!
I would buy this product again
[I received this product in exchange for my honest review] This is the elf power grip primer! This primer stays on my face all day! I love it with my sensitive skin. Use fingertips to apply and pat down onto skin.
Grip tight and just right!
[I received this product in exchange for my honest review] The Elf power Grip Matte Primer is one to hold onto. It feels like you are not wearing anything and it removes really easy. It makes your face feel tight but helps your makeup blend a lot.
Highly recommend
I love this product, it is so sticky and tacky that it grips my makeup all day for ultimate staying power. It's a great price point because the product lasts forever and you get so much of it. It doesn't really have a scent so it's great for people with sensitivities. I highly recommend
