Rated 4.66 out of 5 stars
Most Helpful Positive Review Awesome- again
I've used several it's a 10 products- like them all. Switched to an even more expensive brand because my hair is damaged from processing and hypothyroidism and an autoimmune issue. Don't know why I tried this one, figured why not? But after 4 uses my hair is noticeably softer and has less breakage. Oh and I look less like sheep. Bonus! Sorry I left! Back to his line and loving this conditioner.
Most Helpful Critical Review I am dissapointed
Zillow I am really bummed.. I always read ingredients before buying and there was no parabens on the label when I checked and just looked again they left it out.. but I have it here in front of me and it has them all of there. Im really mad!
Reviewed by 116 customers I would buy this product again and again.
HF from Jacksonville,FL
I used this on my natural hair and the texture of my hair was so smooth and soft. My hair looks so healthy. I'm in love with my hair again. All of It's a 10 products are wonderful, but I noticed the It's a 10 Potion is the best for my natural hair.
Jackie from new york
this stuff is INSANE!!! after one use my hair is crazy soft. i have naturally curly hair and this makes my curls so much softer. if you're on the fence, this is your sign to buy it!
Best choice I've ever made
Jackie from Ceader park
I had extremely over processed hair that felt like hay and alot of it broke off due to bleach, it was really bad to the point where I was actually considering shaving all of my hair off. I read reviews about this product online so I thought I might as well just give it a try. I left this product on my hair for about 2 hours or so and washed it out and let it air dry. I kid you not, my hair was alive again and I couldn't believe my own eyes. My hair was smooth and didn't feel like hay anymore and I was crying tears of joy. I'm glad I took a chance on this product even though I was a bit hesitant since it was a bit pricy, but it was worth it. I have my hair again and I love it. If it wasn't for this product saving my over processed hair, I probably would of shaved off all my hair and be bald right now.
Better than OLAPLEX
Belleflower from …
My hair is completely smooth and healthy… I highly recommend this product.
This Came From God Himself
morgarbage from IL
This stuff is amazing and my hair feels SO good after every use
Formula Change, or Fake??
Julz from San Antonio TX
I've been using this mask for years, as it's one of the best on the market for my hair type (Caucasian, 2b/2c hair type, thick, frizzy, highlighted). The last jar I received was terrible! The container was different, the mask itself smelled like cheap plastic, and it left my hair frizzy and very dry feeling. No slip at all while trying to comb it through in the shower. If I had purchased this elsewhere I'd swear it was a ripoff product. I'm going in store to see if what they have on the shelf looks or smells like this one, for comparison. If it's a formula change, I'm done with it.
BEST HAIR MASK EVER
Sai from Indiana
This hair mask made my hair feel so silky smooth and made it so easy to detangle my hair. Ive never been so thoroughly impressed!
Amazing in my Oprah voice
Justasmalltowngrl from Iowa
I have curly long hair that has been colored, bleached, toned…I noticed a while ago that my curls just weren't behaving anymore. I talked to my stylist and she did a treatment when I was in the last time and my curls instantly bounced back. But then as time went on they went back to being unhappy again. I've tried all of the Olaplex stuff, CG approved, etc but then I found this when I was doing some research and figured why not. I got the shampoo and then this as a "conditioner" but I leave it on for 3-5 minutes depending on how long I'm taking in the shower that day. Wow!! What an amazing transformation. I've tried A LOT of products, all professional, and none where hitting the mark until I tried this. I did also just try the Olaplex shampoo and new 8 mask and still, I would choose this over that any day of the week and will be returning the 8. It's that good.
Justasmalltowngrl from Iowa
I too have colored and bleached my fine but thick 3a, 3b, and 3c curly hair. My hair was dry and the curls were just not curling right. I used this stuff tonight and immediately noticed a difference once I put it on my hair. I left it on for 7 minutes and rinsed out. My curls are back and in amazing shape again.
Saw a difference immediately!
Gabs the ash blonde from Stockton, Ca
I've always had naturally fine straight hair and it's a dark brown color. Well I went to a salon and after bleaching my hair I literally could feel the stiffness and damage on my hair. Immediately I started researching and found a blogger who swears by this product. So I ended up buying it to try it out. Let my tell you, when I say this product works, IT WORKS!!! The first time using it in the shower as a replacement conditioner, it left my hair super soft. I could actually run my fingers through my hair without them getting caught in my bundle of damage hair. Definitely recommend this product to anyone with bleached hair, trying to bring their hair back to life.
Meg from East Coast, USA
I recently dyed my hair back to its original brown, after bleaching my hair for a few years. It was just so damaged, dry, and brittle. Overall very unhealthy. I had been using all of the products from my stylist's salon, however she asked if I was using a hair mask— and I wasn't. She recommended this product even over the items sold in the salon. At that moment, I knew this should be great. I thought it was a little pricey, but was willing to give it a try as I want to keep my hair healthy so I can keep it long!
I tried this once, and it made my hair super soft after. I have fine hair but I've actually been using this as my conditioner after I shampoo every time. Since my hair is so fine I try not to get it close to my scalp (or else my hair will get super greasy/oily and flat). So far so good, I'm hoping to also look around for a shampoo/conditioner from this brand so I won't need to use this as a conditioner... but love everything so far. My hair isn't perfect yet but is so much softer, bouncier, and hydrated. It's definitely on its way back to being much better from this product! For the foreseeable future I don't see myself not having this product in my shower!
It didn't help my hair. Left it feel super greasy to me
Carrie Ann from New Bern NC
I didn't like it used as direction said too.
Long time user of the greatest hair product ever!
Peaches 328 from NC
I wash my shoulder-length highlighted fine hair twice a week and conditioners don't work too well on detangling so I use this instead. Just need a dab a little bigger than my small fingernail and it not only detangles but my hair shines and feels silky after styling. I regularly receive glowing remarks about how shiny and healthy-looking it is. I've used this product since 2015 and love it!
Ingredients are wrong - be wary
Jaspered from Long Island, NY
I've been looking for a protein mask without silicones and other harsh chemicals and thought I found one. If you were to go back the ingredients listed here, you'd think there were only a handful of ingredients and none of them are silicone.
WRONG! There are multiple silcones, including Dimethicone as the 3rd ingredient. All of the proteins this mask boasts are found way down on the ingredients list, so they really have very little value at all.
I am completely annoyed about this misleading information.
Sam from Louisville, KY
I'm constantly changing my hair so it gets pretty damaged, but this mask made my hair feel amazing! Would definitely buy again, totally worth the price
Get the Normal it's a 10 mask
Jordan from Lakeland
I was expecting so much out of this hair mask in comparison to their normal hair mask. It does work just not nearly as well.
LJ from Seattle
I had high hopes for this mask because I LOVE it's a 10 products. Unfortunately, once I wash this out, my hair does not feel any softer. Seems like there is no change. The aussie 3 min deep conditioner is actually better than this. But I will say that the silk hair mask is better than this potion 10. The silk version actually made my hair feel softer.
Sarina from Kansas
In the past I have completely bleached my hair and it's been a million different colors. Over time it caused serious damage and after one time using this I saw real change. My hair is now soft and feels healthy!
The WORST for curly hair and any other hair!!!!!!
False advertising ! from Los Angeles
I would give it NEGATIVE stars if I could. They did not include all the ingredients and it has two types of silicone in the very first line of the ingredient list! Curly heads watch out this product may make your hair feel nice in the beginning but it'll ruin the moisture and overall health of your hair ! false advertising!
Sarah from Austin, TX
Amazing product. Only need a little bit. My hair is extremely damaged and this plus olaplex no 3 helped so much!
Saved my hair!!
CT Penner from GA
I've been platinum blonde for decades and my hair has remained super healthy until I tried a different brand of whitening powder which literally just fried my hair and left it this strange dry fuzz texture that would turn into a spaghetti texture when wet. I immediately tried home remedy masks like egg mixtures and the spaghetti part got a bit better but the dry brittle fuzz situation stayed and in some spots worsened. I bought a different brand of deep repair conditioner from ulta that didnt make any difference whatsoever and then decided to try this even though it was not as budget-friendly. Holy Moly. In ONE use I saw dramatic changes and in 3 uses my hair is back hair. Its obviously been through some breakage and is thinner but it is regular, smooth hair!!! I am straight AMAZED.
Lovey Love from Los Angeles
I LOVE this product! I bought it because I had really blonde hair and my hair was so damaged and broken all nasty I would use it like 3 times a week and it brought my hair back to life! I still use it but maybe once a week. Since my hair is fixed. Highly recommend.
Great for dry, damaged hair
Amy from Attleboro, MA
This stuff is great. Makes my dry, bleached hair smoother and more manageable. The shampoo is great too!
jsy from us
This stuff is wonderful! I am a bleached blonde and my hair was so dry and I found this little gem! oh my goodness, my hair literally felt like silk after using this! I would 100% recommend buying this if you want revive your hair, it is worth every penny!
Amazing. Incredible. Life changing.
Sara from Dallas
I have long, course, thick hair that gets frizzy, and this stuff makes it feel like silk. It is SO shiny and soft after using this. Do yourself a favor and try it!!