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Paul Mitchell Platinum Blonde Violet Shampoo
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Highlights
Summary
Keep your blonde hair cool with Platinum Blonde Violet Shampoo from Paul Mitchell. This purple shampoo banishes brassy tones and brightens hair.
Benefits
- Color-enhancing formula is gentle enough for weekly use
- Eliminates unwanted brassy tones for light, bright hues
- Adds moisture + softens strands
- Ideal for light to medium blonde, silver, gray or white hair
Features
- Refreshing cucumber melon scent with soft floral notes
- Color safe
- Paraben free
- Made without gluten
- New packaging made with post-consumer recycled (PCR) materials + low-profile caps as part of Paul Mitchell's long-standing commitment to the environment. (Bottles + jars will be 50% PCR + tubes will be 25% PCR. Retail sizes only. Excludes pumps + select caps, which are made from virgin materials.)
Item 2637196
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. Follow with Platinum Blonde Violet Conditioner.
Pre-caution: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. If eye contact or adverse reaction occurs, rinse with cool water. Keep out of reach of children. May stain fingernails, fabrics and other porous surfaces. A strand test is recommended on bleached or highly porous hair.
Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 35 Questions
- Q
Can this be used on hair that is a dark brown base color with some blond highlights? Or is there another product meant for brunettes. Both the brown and blond in my hair develop warmth and brassiness due to well water. The water is treated with a softener, but my hair still seems to develop the brassy/reddish tones rather quickly.
- Asked by Well Water Brassiness
- Official Answer By Paul MitchellYes, this can be used on brunette hair with highlights that tend to develop brassy tones.Was this answer helpful to you
- Q
Is it gluten free?
- Asked by Carolinagirl
- Official Answer By Paul MitchellPlatinum Blonde Shampoo is made without gluten.Was this answer helpful to you
- Q
Does this leave your fingers purple after using?
- Asked by Sandy
- Official Answer By Paul MitchellPlatinum Blonde Shampoo does not leave your fingers purple after use.Was this answer helpful to you
- Q
Does this shampoo turn white hair silver? I want my white hair to stay very white! And be shiny. If not this shampoo, then which Paul Mitchell shampoo will do that, please? My hair is dry.
- Asked by KathyOnOBX
- Official Answer By Paul MitchellPlatinum Blonde Shampoo helps cool brassy tones in natural blonde/white and color treated hair. It is not designed to deposit a silver tone but cools brassiness and eliminates warmth in blonde, highlighted or gray/with hair. It is also infused with extracts to hydrate hair and intensify shine. You will also find Platinum Blonde Conditioner and Platinum Blonde Toning Spray that help support Platinum Blonde Shampoo. Was this answer helpful to you
- Q
I have very white hair . I just used milk Shake shampoo within 1 min it turned my hair purple 💜 . I don't want purple hair I want just my sliver/ White hair . dose this product turn ur hair purple within mins ??
- Asked by mariah
- Official Answer By Paul MitchellPlatinum Blonde Shampoo is designed to keep highlighted, gray or white hair cool and brass free. This shampoo is not designed to give a purple/violet end result. Was this answer helpful to you
Reviews
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Most Helpful Positive Review
Really works!
Really works to get the yellow out. The before and after is after 2 shampoos.
Most Helpful Critical Review
Did not improve brassiness.
I used product every time I washed hair for about a month. I saw no difference while using this product. I would not buy again.
1022 results
Decent quality shampoo
Verified Reviewer
Reviewed at
I'm a balayage girlie for the last 15 years and I've tried so many purple shampoos. This is actually one of the more decent ones. It goes on real easy, doesn't smell too bad, and washes out easy. The best part is, it doesn't really leave my hair too dry like some others I've come across. It is pricey, but what purple shampoo isn't?
Decent quality shampoo
Reviewed at
I'm a balayage girlie for the last 15 years and I've tried so many purple shampoos. This is actually one of the more decent ones. It goes on real easy, doesn't smell too bad, and washes out easy. The best part is, it doesn't really leave my hair too dry like some others I've come across. It is pricey, but what purple shampoo isn't?
Good for bleached hair
So… it doesnt lather well unleds you use a good amount. Let it sit on your hair 2-3 minutes before rinsing. Make sure you use a good hydrating conditioner as your hair msy feel tangled after you shampoo.
A purple shampoo that leaves your hair hydrated and not dry
Reviewed at
I am a natural blonde but like to add some lighter blonde highlights to break everything up a bit. As a natural blonde that likes to keep my hair from getting brassy I've used purple shampoo for 10 years now. Started using this one 2 years ago and will never go back to the others. Lightens my blonde so nicely and doesn't leave my hair feeling dry and brittle after using it like the other shampoos would. My hair actually feels soft and hydrated after use. Not something you commonly experience with purple shampoo. Recommend this to everyone I know and now recommending to you! Hop on this train!!
A purple shampoo that leaves your hair hydrated and not d...
Verified Reviewer
Reviewed at
I am a natural blonde but like to add some lighter blonde highlights to break everything up a bit. As a natural blonde that likes to keep my hair from getting brassy I've used purple shampoo for 10 years now. Started using this one 2 years ago and will never go back to the others. Lightens my blonde so nicely and doesn't leave my hair feeling dry and brittle after using it like the other shampoos would. My hair actually feels soft and hydrated after use. Not something you commonly experience with purple shampoo. Recommend this to everyone I know and now recommending to you! Hop on this train!!