Rated 4.34 out of 5 stars
Most Helpful Positive Review Really works!
Really works to get the yellow out. The before and after is after 2 shampoos.
Most Helpful Critical Review Did not improve brassiness.
I used product every time I washed hair for about a month. I saw no difference while using this product. I would not buy again.
Reviewed by 444 customers A great shampoo to
lyndis1 from undisclosed
A great shampoo to use to keep highlights bright and blonde! Just don't use it every day because it may turn your scalp purple or dry it out! I think it does it's job and I go back to it each time I get my highlights done.
I love this blonde
destanier1 from undisclosed
I love this blonde shampoo! It brought my blonde back to life after the fist use, and didn't leave my hair feeling dry! It's smooth and smells good too! A little goes a long way when using this, so it does last awhile! I would recommend this purple shampoo if your looking to tone your blonde locks. I will be purchasing again when I run out!Paul Mitchell Platinum Blonde Shampoo
This works extremely well
jennefers2 from undisclosed
This works extremely well on taking care of any brassiness you can get after blonde coloring. LOVE the smell on this one too. People think it's a body spray or perfume I've got on when it's just shampoo. I'm definitely a repeat shopper on this one and would recommend to anyone with blonde color treated hair.
Works pretty nicely. Also
jaderraid from undisclosed
Works pretty nicely. Also has a nice smell to it. Used to be my go to but now I'm currently obsessed with the redkin one. But blondes never doubt the importance of a purple shampoo.
Im always looking for
crrrose from undisclosed
Im always looking for a good blonde shampoo! And paul mitchell definitely comes close to one of the bests. Wella has an amazing one if youre. Looking fyi! I noticed less brassiness in about 4 washes. I would like to see it wodk a bit faster but i cant say i wouldnt buy again! Maybe i need to use more consistently? Overall a good product though.
I absolutely adore this
msjesswa from undisclosed
I absolutely adore this purple toning shampoo. It's my go to. Not only an amazing brand but it gets the job done. No more brass ever! Smells good and feels great. Lightweight and magic.
GlitterFanatic13 from NC
I use the shampoo every two or three days a week. I have dark Burnette hair. The reason I bought this was because I have white blonde chunky highlights. When I first used it, I immediately felt that the shampoo gives a soft, luxurious lather. Its very pigmented too. The purple is sparkly, deep purple, and has a scent of cucumbers. For those who don't like cucumbers... you should probably take this out of your cart. Also, the toning. It took a few weeks for the toning to really show results. But I love this product. I would buy it again, in the big size though. I enjoy using this shampoo even though I cut my hair boy short and don't have my highlights anymore. It's worth a buy!
I'm not crazy about
tashiac3 from undisclosed
I'm not crazy about this brand of purple shampoo. I have other brands that work way better at toning. The smell isn't very great either.
it's just okay
Shelby from Missouri
smells incredible, doesn't dry your hair out, but it's not very intense when it comes to combatting yellow tones. my hair is as blonde as it gets before getting to white, and I feel like I need to use this at least twice to get it to the level I want that has no yellow before going grey.
I lighten my hair
chasityt6 from undisclosed
I lighten my hair often and this keeps my blonde vibrant and clear from rust build ups I definitely recommend this if you use lighter in your hair.
Tones out unwanted warm
savonnaf from undisclosed
Tones out unwanted warm tones from blonde hair without being too powerful. Smells okay and it ended up being a little drying.
This product was okay,
katies392 from undisclosed
This product was okay, I had higher hopes for it. I've used other blonde shampoos and I felt like they worked a little better. I didn't think it took my brassy tones out good enough
My hair is currently
warrentl from undisclosed
My hair is currently brown but I often put blonde highlights in it. When I do, this is my go-to purple shampoo. It does a great job toning down the brassy orange and lightening it up to a nice beautiful blonde.
I use this a
jennanne from undisclosed
I use this a couple times a week, and it really kills brass/orange tones in highlights and balayage, it's very effective!
Super light and fresh.
karap34 from undisclosed
Super light and fresh. Makes hair smooth and silky. Keeps oil away. Keeps my color on spot
I love this shampoo
tnm121318 from undisclosed
I love this shampoo . It makes my hair feel so smooth while making sure that the brass is out !!! I can remain blonde without worrying about the yellow tones m. It is very affordable
I have tried so
stephaniec482 from undisclosed
I have tried so many different brands of purple shampoos. I'm talking all, from cheap to expensive. Nothing leaves my hair feeling as hydrated, smooth, and calm like the Paul Mitchell Purple Shampoo does. Lots of purple shampoos will dry your hair out but not this one!
This made my hair dry, and looks dirty. Not for me!
DeAnna from Ny
This made my hair dry, and looks dirty. Not for me!
This keeps my...
sheilas71 from undisclosed
This keeps my highlights looking fresh and not flat. Keeps the blonde the color it should be!!
Heather from Illinois
I put it on dry hair then let it sit for an hour. Wash it out then wash it again
I would buy again.
Judy from Jackson, Ky
Just like it!
this makes my hair so...
madalynh8 from undisclosed
this makes my hair so gorgeous in color and i have never had an issue looking brassy while using this shampoo
did nothing... for regular blondes not silver/ashy hair
Liz from Corpus Christi Texas
I have very very light blonde hair similar to the inside of a banana peel color after bleaching my light brown natural hair twice. I was fully expecting this to banish the yellow tones my t18 toner was not able to get in one tone to match the rest of my very ashy platinum white hair (It's what I've been doing for years) like what the shimmer lights always did. But this did absolutely nothing it seems like. I even put it on my hair again on my dry hair for around 30 minutes, washed it out, and my hair still had yellow tones in it like before. Long story short, do not buy this if your wanting a more silvery ash color hair. This is for platinum blondes not for silvery super light almost white/silver hair.
I love purple shampoo...
maryg241 from undisclosed
I love purple shampoo.to tone my hair. I use it every other day to wash my hair. It smells great and I would not use any other product. It doesn't strip hair either. Totally worth buying and it is a little on the expensive side. I've bought it several times
kyra from Shartlesville pa