Store & Pickup Availability
How to Use
WATER (AQUA, EAU), SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYL HYDROXYSULTAINE, PROPYLENE GLYCOL, SODIUM CHLORIDE, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, BENZOPHENONE-4, CALCIUM PHOSPHATE, CALCIUM SILICATE, CITRIC ACID, COCOS NUCIFERA (COCONUT) OIL, DISODIUM EDTA, HYDROLYZED SOY PROTEIN, HYDROXYAPATITE, FRAGRANCE (PARFUM), SODIUM FERROCYANIDE, SODIUM HYDROXIDE, SODIUM LAURYL SULFOACETATE, SODIUM SILICOALUMINATE, STARCH HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL, HEXYL CINNAMAL, LIMONENE, LINALOOL, VIOLET 2 (CI 60730).
Shipping & Coupon Restrictions
Rated 4.17 out of 5 stars
I've tried every shampoo out there joico clairol etc ect nothing tops this it kicks the brassiness in the first wash and it doesn't have that annoying smell but I must warn you don't leave it for long or else you'll be left with violet streaks.
I'm not sold on this shampoo yet. I used it once today and it left a purple tint to my blonde hair :/ had to re wash. May give it another try since it was so expensive. Still on the search for a perfect blonde shampoo
Courtney from Flint MI
Tones the hair beautifully left on my hair 5-10 minutes but made my hair feel so dry and snarly even after I applied a detangler.. ok to use every few weeks but not good for every day wash.... so drying
Bakratz from Pa
My hair is ruined! My hair has never been as dry and brittle as it is after 2 uses! In addition to running the texture of my hair it did absolutely nothing to tone my highlights as they are more brassy than ever!
Tinaaaa from Tc
I notice the difference after a few washes! I highly recommend it!
Jade Krystal from Sacramento
I used the product initially like the bottle says, lather and then rinse. However that was not long enough. I don't have super yellow hair to be honest. Its a pretty dull blonde but still super blonde. I wanted a more ashy, calm blonde, whatever that means. Anyway i found what worked for me after (three times!) was leaving it in 10 minutes. Everyone's hair is different but I left it in for ten minutes twice and finally got the result I wanted. I love the way it makes my hair feel so soft I want to use it in replace of my normal salon bought shampoo! I use its a 10 and 7 seconds and this one feels so goooooood.
CDishman from Indiana
I wash my hair with regular shampoo then use this. My head isn't itching or anything.
Misty from Cullman Al
I have purchased Matrix, Joico and Redken purple shampoo for blondes, they were too harsh and dried me out, but the Pravanna is amazing, plus you get more per bottle, it brightens my hair, leaves it soft and smells amazing. No longer will I buy Redken, I am now a Pravanna only girl. When I run out of my regular shampoo and conditioner (I use the Pravanna perfect blonde once a week) I will buy Pravanna Intensive Therapy.
TPriddy from Michigan
I have purchased this brand now 4 or 5 times along with the Perfect Blonde leave in conditioner too, and it's all great. My hairdresser even comments on how blond my hair maintains between my balayage touch ups. Worth the try! The lettering on the bottles comes off easy throughout its use, but it's just weird, not a strike.
Grace from Dallas, Georgia
I've tried so many purple shampoos and this one tops all of them! (even the Kristin Ess one) Literally one wash and my brassy blonde went white! Worth every penny!!
Disappointed new customer from Laurel, DE
This did not do anything to my blonde highlights, except dry my hair out and cause it to come out in clumps! It's ruined my hair! This review isn't even worth 1 star! The same with the conditioner!
Steph from Denver, CO
I love the Pravana purple shampoo. Smells amazing, tones my hair with every wash. Non irritating to the scalp is a big plus for me, I have gone through several purple shampoos that always left my scalp feeling very dry and irritated. I have not had this issue with Pravana's purple shampoo!
Liz from Chicago, IL
Does a great job of toning and I absolutely how soft this makes my hair feel. I love the smell too.
Not brassy blonde from Indy
After I shampoo and conditioner with these, it looks like I just got toned at the salon. No yellow or brassiness ever anymore. I was worried when I purchased it because reviews mentioned purple staining their hands or being difficult to rinse out. Ive never had those issues and have been using both the shampoo and conditioner for 6+ months.
Calliena from St. Cloud, MN
I love this!! It makes my hair so clean feeling and helps hold the blondes in
MamaW1ll from Buford, Georgia
I use it to clean & brighten every other or every two washes.
Hayley from US
I've been using this for a couple of years after my hair stylist recommended it to me. Smells great & is dark purple so it really tone your hair. I only use it once a week or every other week.
Little renZ from Charlotte NC
This is my favorite purple shampoo and in my opinion, the only one that works! My hair always pulls gold tones and the pravana purple shampoo tones it so nice. I like how the pigment stays in the hair a little bit to tone it. If you leave it on long enough, it kind of leaves a slight tint, which i like. I would recommend this product to anyone who has blonde hair that doesn't like the yellow gold tone.
Clickee from CHICAGO, IL
Made my hair yellow!!!! Sales person DID NOT listen to my request. I asked for most popular purple shampoo for white and blond hair and she assured me this was it. I told her it says for blondes, and she said trust me, hair goes white first wash. Not the case,,,should use a shampoo which only has for white or gray tiled in the outside description! Returning after one use!
Mermaid girl from Southeast Georgia
I use this product twice a week to leave an awesome blueish gray tint to my hair. I always receive compliments when using this shampoo 🧴
Jae from Jacksonville
This didnt work for me at all, my mom got it and we both bleached our hair (at a stylists) platinum blonde and this did not take the yellow away at all.
LEAP from NY
This product feels like I am shampooing my hair with glue. I had to use a ton of conditioner to even get a comb through it. It also doesn't do a good job of getting the brassiness out of my hair. I would not recommend.
Ck713 from Syracuse, NY
This purple shampoo really does work! One use and you can tell the difference. I use it with the conditioner, as well. I like this set so much I've bought It multiple times and will continue to probably
Pepper from Montevallo, AL
My hairdresser recommended Pravana's Perfect Blonde Shampoo, to maintain my vanilla blonde and prevent the orange-brassiness, that so easily appears in my hair. This is my second purchase for this product, and will not be my last.
Unagieye from Scranton, PA
My stylist recommended this for my hair. A little backstory: I have dark, dark brown (but not black) natural hair and have been going progressively lighter by balayage. My hair goes quite brassy quick and I had trouble with keeping the cool tones I aim to achieve. This product is not drying at all, and it doesn't make my fine, oily hair feel gross or weighed down. I either follow-up with the purple hair mask or a color-safe conditioner. Never has my hair felt dry or matted.
never again! from fresno california
i was told by an employee that works at ulta saying this was the best product for toning better than matrix and redkin. tbh this was not the "best" product this is fair by the worse product i can put on my hair! it was like water and didn't do none. thank god i bought only the little travel size just to use all of it to even get it all over due to it being a water consistent shampoo!! never buying this again will go back to redkin!
shannen from fl
This used to be my favorite shampoo.