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PRAVANA'S The Perfect Blonde Purple Toning Shampoo helps neutralize unwanted yellow tones in the hair while brightening, providing moisture, adding shine and reducing breakage.
How to Use
WATER (AQUA, EAU), SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYL HYDROXYSULTAINE, PROPYLENE GLYCOL, SODIUM CHLORIDE, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, BENZOPHENONE-4, CALCIUM PHOSPHATE, CALCIUM SILICATE, CITRIC ACID, COCOS NUCIFERA (COCONUT) OIL, DISODIUM EDTA, HYDROLYZED SOY PROTEIN, HYDROXYAPATITE, FRAGRANCE (PARFUM), SODIUM FERROCYANIDE, SODIUM HYDROXIDE, SODIUM LAURYL SULFOACETATE, SODIUM SILICOALUMINATE, STARCH HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL, HEXYL CINNAMAL, LIMONENE, LINALOOL, VIOLET 2 (CI 60730).
Shipping & Coupon Restrictions
Rated 4.18 out of 5 stars
I've tried every shampoo out there joico clairol etc ect nothing tops this it kicks the brassiness in the first wash and it doesn't have that annoying smell but I must warn you don't leave it for long or else you'll be left with violet streaks.
I'm not sold on this shampoo yet. I used it once today and it left a purple tint to my blonde hair :/ had to re wash. May give it another try since it was so expensive. Still on the search for a perfect blonde shampoo
-Pau from Northridge,Ca
dry out hair? Yes. But after the conditioner (from the same line) the hair is incredible and soft. I loved all the products, I used the mask, the shampoo and the conditioner. My hair tends to get tangled a lot but after this treatment it has not tangled again in the same way.
Kimmy from Illinois
This is the best shampoo and conditioner combo I have used. I have very light blonde hair. This product makes my hair feel very soft and looks amazing !
KB from TX
This purple shampoo is great. I get my hair colored every 5 weeks and alternate between the pravana purple shampoo and conditioner once a week. It's very pigmented and I found using both the shampoo and conditioner together tones my blonde too much. Works just as well as the oligo brand I was buying from my hair dresser.
BlondeBabe from Kansas
I have been using Pravana purple shampoo for about a couple years now and am really pleased with the results. It gives my hair a platinum tone. I switched to Pravana from Redken Blondage. Pravana seems gentler than Blondage and also doesn't cause my hair to get oily, unlike Blondage.
Blonde. from Dallas, TX
I leave it on for a WHILE, like a good 10 min in the shower, but man is it worth it. I love WHITE blonde. This extended my hair life. I've tried SO many different purple shampoos, and I'm sold on Pravana for the rest of my blonde life. My hairstylist told me about it first when I asked her for recommendations. Although she told me shimmer lights at first, and that didn't do ANYTHING for me. Then I remembered only when I saw pravana was on sale with Ulta, and now people are asking me if I just got my hair done..... what...... this works.
Danielle from Las Vegas, NV
I receive compliments when I use this! Brightens my blonde highlighted hair! Nevada has harsh water so on days I don't use this shampoo I notice big time. I wash my hair with Joico color protector shampoo, rinse, larger again with Pravana Perfect Blonde, let sit 2-3 minutes, rinse, condition.
Lilblonnd from Blue springs
Applied on major needed spots first while hair is dry then all over left on for 5 minutes.
Mari from Phoenix
I purchased the travel-sized one and as I'm touching my hair right now, I have never felt my hair so dry. Honestly so disappointing. I have wavy/curly hair and my hair looks x10 frizzy and dried up. Fanola is way better, do yourself a favor and do not purchase this.
Hannah H from Kansas City, MO
I never write reviews but oh my god... I am obsessed! I got my hair done recently and had a bad yellow/brassy tint to my hair when I asked for ashy/icy blonde. This shampoo took out the brass immediately and gives me the icy color i wanted!!! 10/10!
HeatherS from Texas
The scent is nice, however it dries out my hair and tangles it as well.
Amber from Texas
I tried the trial size at first to see if I would like this product and I love it. It took the yellow out. I even got the mask and it works perfectly.
K from Chicago
Left on around 5 minutes, used matching conditioner and a leave in. Hair feels like straw
Sara from Mid Ohio Vally
I'll start by saying I have thick wavy medium ish (on the darker side of medium) brown hair that I have been bleaching off and on for over 12 years. I have tried almost every single purple shampoo out there! This made a huge difference in my blonde in only 2-3 uses. My blonde is brighter than when I left the salon. I read a lot of the other reviews, if you know anything about using purple shampoo…. It WILL dry out your hair. It's not typically a daily shampo, it's a 1-2 times a week kind of thing and YES your hair may be dry but you're supposed to follow up with a deep conditioning. I use either Redkin Acidic bonding conditioner or Olaplex conditioner. Also you can apply this to your hair dry and use as a toner treatment, leave in for 15-30 mins. IT WILL STAIN YOUR HANDS! But, that's how I gauge a good purple shampoo… if it's see through and doesn't stain your finger, it's trash and don't waste your money.
Rebecca S from Annapolis, MD
I have quite a few purple shampoos and this by far has the nicest shade to it. All purple shampoos are not created equal. I let this sit for 4-5 minutes and then use normal shampoo and conditioner afterwards. The price isn't too high and it lasts a long time.
Jenna from Surprise, AZ
Been using this since the beginning of 2021 and I do have to say it smells and works 100x better than Redken. I love the whole 'The Perfect Blonde' line and they all have worked wonders for me, as a natural blonde (who has bleached her hair for more silver tone) it works amazing, I always notice a difference after I use it. I've used this days in a row and it literally makes my hair look like I just got it done!! Highly Recommended!❤️
Meljoc1 from Ohio
Pravana is awesome first of all. But this stuff takes all the brass and gold out of my hair. Love it!
vanessa from Irvine, CA
I bought this because my hair was really yellow after my toner wore off. Since I bleached my hair 1 1/2 months ago, i've struggled to get rid of two brassy spots that are stubborn. I've tried other purple shampoos and I felt like my hair looked dull and still uneven. This shampoo WORKEDDD for me!!!! my hair is so even, brighter and no yellow survived :) even got rid of some light orange in two spots. it does dry your hair a bit so afterwards make sure to use the purple toning conditioner mixed with some olaplex. and maybe a leave in. don't be shyyyy, try it !!! it lasts a while bc you don't need that much
Whitney from NC
Made my hair feel VERY dried out
KH from Georgia
But wow this stuff WORKS. I've tried so many brands but with naturally red hair it's almost impossible to tone down the brass in my lightened blonde without actually toning my hair. One application of this stuff and I'm hooked. Yes, the shampoo alone will dry your hair out but so does every other purple shampoo on the market, at least for me. I followed it up with the coordinating conditioner and had no problem with tangles at all, but still followed up with a leave-in. Which you should be doing anyways after using a purple shampoo. I'm not sure what the old formula is that everyone is complaining they got rid of, but the new one in the pink bottle still worked amazingly for me and I won't be buying any other toning system ever again.
Stylist from Miss.
Use it at the salon and it's amazing but on the pricey side . Does stain hands . PURPLE SHAMPOO WILL DRY OUT HAIR SO YOU HAVE TO PUT MOISTURE BACK IN YOUR HAIR!
Macie from Phoenix, Arizona
To start, I never write a reviews, so this means something. I've used matrix, and redken for months at a time and also have tried joico. I found matrix left my hair oily and made it more brassy, redken worked at first but overtime dried it out & didn't get the brassiness out. Joico didn't tone it that much and was way too thick to be a shampoo. I've used pravana about 4-6 times now and it is BY FAR the best purple shampoo I've used. It gets the brassiness out in one wash (I don't even have to keep it on for 10 mins like the other shampoos I had to), it doesn't dry out my hair while getting rid of the oilyness, and overall makes my hair look great. i found that it also evens out my hair color if that makes sense, like you can't see my roots as much because it evened it out. If you've tried redken, matrix, joico, and don't care for them or doesn't work for you, BUY THIS PRODUCT !! I'm sure you'll love it :)
Courtney from Flint MI
Tones the hair beautifully left on my hair 5-10 minutes but made my hair feel so dry and snarly even after I applied a detangler.. ok to use every few weeks but not good for every day wash.... so drying
Bakratz from Pa
My hair is ruined! My hair has never been as dry and brittle as it is after 2 uses! In addition to running the texture of my hair it did absolutely nothing to tone my highlights as they are more brassy than ever!
Tinaaaa from Tc
I notice the difference after a few washes! I highly recommend it!
Jade Krystal from Sacramento
I used the product initially like the bottle says, lather and then rinse. However that was not long enough. I don't have super yellow hair to be honest. Its a pretty dull blonde but still super blonde. I wanted a more ashy, calm blonde, whatever that means. Anyway i found what worked for me after (three times!) was leaving it in 10 minutes. Everyone's hair is different but I left it in for ten minutes twice and finally got the result I wanted. I love the way it makes my hair feel so soft I want to use it in replace of my normal salon bought shampoo! I use its a 10 and 7 seconds and this one feels so goooooood.