Rated 4.58 out of 5 stars
Most Helpful Positive Review Cruelty-free formula gives light coverage for natural look.
I am so incredibly picky about mascara. I hate eyelashes, and I really hate how most mascaras just clump and accentuate my crooked eyelashes. I usually use a Clinique mascara that simply coats my lashes and gives them some color and distinction. That's all I want from a mascara, and that is what this product does. One coat doesn't give much coverage; it only barely visibly separates my lashes. With only one coat, it gives me a very natural look, which I really like. I do think many people would be disappointed with the look of this mascara with only one coat, as it is very light. I was able to apply a few more coats to get more coverage. That might be to others' liking, but it did start to clump with multiple layers. Personally, I like a far more natural look, so I usually stick with one coat, or two for a little more drama.
This formula is really unique (as far as I know) for a mascara. It's made with hemp and sunflower seed oils to help nourish and condition my lashes, so it actually improves their look and health instead of just covering them cosmetically. The hourglass brush shape is also pretty unusual, but it distributes the product evenly, giving me light coverage without clumps or flakes. This mascara is vegan-friendly and gluten-free, and most importantly to me, it's 100% cruelty-free! YAY!!
All in all, I am really enjoying this mascara. It might even replace my trusty Clinique product as my go-to mascara! I do recommend it to women (and men) who prefer lighter, more natural coverage, but I think anybody looking for lash drama will be disappointed.
Most Helpful Critical Review Didn't Love It
I really wanted to live this mascara, but it missed the mark for me. I really liked the wand, it was soft and separated my lashes amazingly! The mascara itself is super soft and gives the lashes a very natural look, which I like, but don't necessarily prefer. The reason I didn't like the mascara overall, was because of how bad it smudges. I did not get a full day of wear out of this mascara. I looked like a raccoon before the day was over. So for that specific reason, I'm not a fan. I wouldn't recommend wearing this product on a night out, that's for sure.
Reviewed by 141 customers Better than most
Kay from MA
My eyelashes are a disaster and the dozens of brands I've tried clump horribly. I got a mini size of this in my Ipsy bag and my lashes have never looked so good, so I bought the full size. After a few uses the wand got all messed up, idk why this didn't happen with the mini size, but the bristles completely flattened against the stick of the wand (if that makes sense.) I still use it with a different wand but it's a hassle. I'm hoping I just got a bunk one that was dried out or something. Other than the fact that it's hella flaky, this mascara is great so I'm gonna buy it one more time
Laura from Indianapolis
This flaked off terribly even though I am very careful not to rub or touch my eyes. The little flakes that came off got in my eyes and hurt SO bad. I've had a lot of problems with mascara flaking but none have ever irritated my eyes this badly. I had to stop wearing eye makeup for a few days to let my eyes calm down.
actually on point
sieyera from beavercreek. oh
i never leave reviews but this stuff actually slaps i love it so much it's my go to mascara
Great Mascara That's Also Beneficial For Your Lashes!
LivandLandonsMom from Van Alstyne, TX
I love how this mascara nourishes, lengthens, and defines. I don't like my lashes overdone and prefer a more natural look, so one coat is plenty for me. It's buildable for those who want a more dramatic look. The hourglass shaped brush is also great at keeping lashes separated and not clumping, unless you go overboard. What I love best about this mascara is that it is cruelty free and contains many beneficial ingredients that help condition your lashes. The only con is that this particular one isn't waterproof and ANY mascara that isn't waterproof (no matter what the brand… I've tried SO SO MANY) never fails to end up giving me raccoon eyes within an hour or so… quicker if hot out. This isn't the products fault at all. I haven't looked just yet, but I hope that this has a waterproof version, so that I can purchase. I was told that a good setting spray works, as well, so I'll give that a try. All in all, this is a great mascara! Highly recommend for those who don't HAVE to wear waterproof mascara like I do:)
Mascara is on point!
Itsmonicaa from Chicago
Got the opportunity to try out this mascara and I'm soo happy I did! It makes my lashes look very full and full of life. Does not clump together and also very easy to remove. Definitely going to be buying again once I finish it.
Nice and lightweight!
Kristina from Los Angeles
Easy and light. Really lengthened my lashes without looking unnatural and heavy. Felt luxurious and nice!
Hembree from Kirkland,wa
Nice mascara!and quality is awesome!
Ali from Ohio
This goes in super smooth. It also doesn't bug my eyes like other mascaras! It lasts all day long!
Long beautiful lashes!
Angela P. from Harrisburg, Pa
This is a great mascara! It goes on smooth (no clumping), really lengthens, and it's definitely build-able. It gives some volume but not that spidery kind if volume. I love when my lashes look long and fluffy and this mascara definitely gives me that! It stays on great with no flaking or smudging.
Lucy from Indy
I really like this mascara I feel like my eyelashes look fluffy and fake lol
Great for a natural and clean look!
KrissieB from Albany, CA
I'm that person who typically leaves mascara off my makeup routine, simply because I prefer to keep things clean and natural, especially around my eyes. I have poor eyesight and bad allergies so I tend to keep the area around my eyes clear. I love this mascara because it goes on smoothly and simply, without the bells and whistles. My lashes feel conditioned and separated.
My go-to now!
Tastykake from Connecticut
I gave it a while to really try this mascara out in different ways and now i am convinced that I love it! It applies,wears, and removes so much better than as ny if my mascara. And I've tried alot looking for my holy grail. And I found it! Perfect brush and applicator too!
On Point Mascara
America from Amarillo
Absolutely love the way it leaves my lashes. I like that u don't have to put a lot on and it makes my lashes seem fuller.
Long fluttery lashes
Melissa B from Largo, FL
This is a great mascara! It goes on smooth (no clumping), really lengthens, and it's definitely buildable. It gives some volume but not that spidery kind if volume. I love when my lashes look long and fluffy and this mascara definitely gives me that! It stays on great with no flaking or smudging.
Marley from Los Angeles, Ca.
I tried PUR On Point mascara first time a couple of weeks ago and I loved it from the first time. I have really thin and brittle lashes and this mascara added volume and thickness to my lashes without making them tarantula. I believe that the application brush is essential to any mascara and this one was perfect because it separated my lashes so that they did clump up. The amount of mascara the brush picks up is not too large or too small, it's perfect. I definitely recommend this!
Easy to apply, but smudges during the day
lianneluce from Westfield, IN
This mascara goes on pretty easily but the wand is very thick and therefore easy to get on the eyelid. And then by the end of the day, I've got a light version of raccoon eyes - not horrible, but for someone you wears very little makeup, it's very noticeable.
Best mascara ever!!
Helmink0804 from Cleveland, OH
This mascara is AMAZING!!! Didn't clump up. Lasts. Goes on soo nicely. I've tried so many and never and success until I've tried this one!
Nikki90 from Houston
By far this is the best mascara I have used in such a long time! I will definitely be purchasing when I run out.
Stace from Maryland
I loved this mascara since the very first application! After continued use, it is still just as great. My lashes are very straight, and very blonde, but Pur On Point Mascara with Hemp gives them just the right amount of color, volume, and length. No clumps, and doesn't smudge, even in the humid MD weather. I think I will be buying this for a long time!
On Point With Hemp!!
Turtle from Carthage,TN
It lasts and it kind of gives a tingling sensation at first but it's tolerable thank you for the opportunity to review On Point Mascara.
Just what I needed
MMorris from Novi, MI
I've tried a few mascaras so far and I really do like this one. I'm new to playing in makeup and I've found that my eyes get irritated by mascara so I shy sweat from it. Using On Point Mascara didn't seem to be an issue with irritation at all. I like how it goes on no clumpy and light. My lashes are extended and separated without looking like I have a lot on. I would buy this product if I seen it in the store and would advise others to use this product if they wanted to try some new. PS I tried to take a picture but the before and after looked crazy so you will just have to take my word! Lol
Perfect for a natural look
Sabrina from Ohio, US
This mascara is great. It goes on easily and evenly. It does build a bit but its best use is for a natural look.
It washes off more easily than my other non-waterproof mascara and doesn't seem to irritate my eyes. This is replacing my daily mascara
Brittbratt90 from Baltimore
This mascara makes my short eyelashes look fuller and longer and more noticeable people think I'm wearing false lashes
Steph from Portland, OR
This mascara went on so nicely. I had no clumping and it helped spread my eyelashes out. Definitely my new favorite!
Pretty Nice Mascara
Mika88 from Irvington, NJ
I have to say that after trying out this mascara I was impressed at how well it applied and stayed on. The mascara actually lasted longer than my current one I was using and have to say that I might be changing permanently. It makes my lashes look so much better.