Product Reviews Rated 4.21 out of 5 stars
362 Reviews
Most Helpful Positive Review Easy to use, lasted mostly all day I used an ELF primer underneath as my base. I used a brush to blend it out first, then buffed it out with a blending sponge. I found if I only used the sponge it took longer to buff and blend out the foundation. I have tried setting it with (Covergirl Olay) powder and I have tried not setting it at all. It takes around 20 minutes to settle into the skin. After that it has a silky kind of texture similar to Tarte Amazonian clay stick foundation. Overall, I like how it moisturizes my skin and doesn't patch up. I work in a procedural area in a hospital. My mask did take off some of the product around my nose but it was not very noticeable. It just seems like I use a lot of product when I apply. I have been testing its use out for a week and using it every single day means I would need to buy a stick about once a month. My use this week was daily. I used about 2 grams of product. It has some vitamin benefits in it that help prevent my skin from drying out. It was very easy to use. It is great for travel and doesn't take up a lot of room. Very fair cool is the color I bought. I when it first goes on it looks a little pale, but it did oxidize a little and matched my skin tone. I would suggest trying the shades out in the store in person and seeing how they react with the air. Overall I am satisfied with this product and It is a more reasonably priced foundation if you are looking for something similar to Tarte's stick foundation.
Most Helpful Critical Review Not for oily skin I bought these in 3 different shades in order to use for contouring. I saw a youtube video of someone who used them. I bought one of each of these: medium, medium tan, and deep. Anyways. The medium was perfect for my skin tone. The others though were very orangey. Like fake tan orangey. The stick is also extremely creamy. No pressure and it rubs off. Which was great at first but even after applying a powder contour and setting powder over it, it stayed feeling heavy and wet all day. It felt even heavier after the natural oils start coming through and if I even touched my face, I could feel how heavy it was. I tried it again with minimal application but the same result. This product is best for someone with very dry skin. I wouldn't recommend the darker shades but who knows. Maybe someone does need some orange tones. Either way, I returned these and ended up getting the tarte shape tape concealers.
Reviewed by 362 customers Amazing find! 5
Marcella from New Jersey
I brought this on a whim. I am just in love with it, and I have used so many different brands. This is affordable as well as it works! It blends very well, and I don't need to keep reapplying.
Impressed 5
DazedFlamingo from Michigan, USA
This foundation stick really surprised me, it offers some great coverage and is very blendable at a great price point. My intention was to use it as a contour but it turns out that I am just so fair that the Very Fair Cool shade is a perfect match for me. Even with it not working for my original intention, I am pleased with it enough to keep it for quick make up days.
LOVE this foundation stick 5
Berge from Idaho
I have this in two shades (winter and summer) and love how easily it glides on - I use a foundation brush and a bit of facial mist to blend. It doesn't cake up and stays put all day. Extra plus; the contents are made in Japan; known for their quality cosmetics. I stock up when they are on sale.
Love this!! 5
CB from Alabama
Really great product. Absolutely loved it the first time I tried it!
Not For Oily Skin 1
Reed from Indianapolis, IN
I used this product twice, and both times it left my face a greasy disaster after a few hours. It didn't feel uncomfortable or heavy, but my face looked very oily. I have combo/oily skin. I think this would work much better for someone who has drier skin than me. I like how easy it was to apply and blend.
My favorite foundation 5
Heidi from Florida
My absolute favorite foundation. I hope its never discontinued. Gives a flawless look . I apply directly over face and blend with a foundation brush ! Smooth look never blotchy looove it . Medium neutral on my medium to olive skin.
Best foundation I have ever used. 5
Chevotah from nebraska
Best foundation I have ever used! It blends easily and looks so natural. LOTS of shades. NEVER EVER will be cakey. Sometimes I set with powder and sometimes I don't. For a cream stick foundation, it is very moisturizing where most stick foundations look cakey, this does not.I love it. No flakey skin!
So far so good! 5
Jstu from PA
So far so good! I was looking for stick foundation & didn't want to break the bank! I blended it with my fingers and I like the way it looks; it doesn't feel too heavy!
Great product 5
Plain Simple Lady from Easley,SC
I purchased this to try a stick foundation for a 1st time. I had read reviews and thought I had made a bad choice after the fact. Well it works for me. The color I chose was also perfect. Would repurchase.
LOVE ❤️ 5
Sam from MA
I loveeee this foundation!! I will buy over and over and over again. Nothing else works for me but this stick!!
Perfect for me! 5
enska from Minnesota
I love this foundation. Stick format is my favorite. I've been having trouble matching because I didn't understand undertones, but I finally got it right and ordered Light Neutral. Perfect match!! I have dry skin and this formula is great. It somehow blurs my pores quite well even with no prep/primer. I was pretty pleased.
I would buy this product again. 5
Judym from Texas
It goes on easily and has great coverage.
I love this product I would buy it all over 5
Lilly from Texas Houston
Every day use , Events and for special occasion
I would buy this product again 5
Horsegirl from Pittsburgh, Pa
It is smooth and blends well - no lines - does not feel heavy.
Great product!
Love that I found this! Not a fan of liquid foundation. 4
Ms V from Columbus, GA
I use this for full coverage and it doesn't take much. A little goes a long way. Can use fingers or sponge to apply. I've never been a fan of liquid and I'm very happy that I've found this. I'm normally in the medium beige range, but found that I really like the Medium Tan Warm for summer shade. Also bought Medium Warm for my winter shade.
One Word ! 2
Alxo from Texas
TRASH
Perfect for contour! 5
Geauxredd from South Louisiana
I'm a content creator & I use bright ring lights aimed at my face. I needed something to use as cream contour to define my facial features & slim down my chin & jaw line. I've tried everything but nothing gave me the definition I was looking for. I picked this up on sale & got the deepest cool shade & let me tell you, it is perfection! Not something I'd wear for an every day look, but for photography makeup, it is spot on! I've also used this on clients to sculpt their décolleté area for photos, I've even used it on men to sculpt & define abs for photos. The formula is very easy to work with, blends effortlessly & does not lift products underneath when using a gentle touch.
It's awesome 5
Hanna from Flower Mount, TX
It's perfect for me
So creamy! 5
Jenn from Fredericksburg, VA
This is so creamy and blends so well! I love it and will buy again!
Great for contouring!! 5
TB from Houston, TX
I use this in a a few shades darker than my skin tone for contouring!! Great product
Lightweight and smooth coverage 5
Below Sea Level from California
I got this one because it was the closest in similar description as the discontinued soft focus makeup from Ulta and it had the same shade name.
I did not expect it to be so soft to glide on face. And you don't need too much.
As for the color - the light to medium warm is a yellow undertone makeup.
It feels smooth and lightweight. Does not dry face.
It is great under continuos umbrella lights. And being in videoconferences online.
super creamy. blends like a dream. 5
Make-Up Midge from Corona, CA
i was surprised at how much i love this foundation stick. i use it as a contour dnd the blending is quick and flawless
Good Contour 5
Gardener from Santa Barbara, CA
I bought this shade on the advise of a friend to use as a contour. Works great!
Quite literally the worst foundation ever 1
Violet-Noir from USA
I'm 42 and I've tried every foundation out there from $3 drugstore brands to $250 customs and this is without question the worst I have ever had the misfortune of applying to my face. It seeks out every pore and every fine line on my face... even fine lines ON MY CHEEKS that I had to use a 4x magnifier to see, and it settles into them. THEN... it just slides around the rest of my face, so instead of getting a smooth canvas, I get a greasy mess of little ivory colored dots and spiderwebs all over my face. I tried so many different primers on this stuff trying to make it work that I literally used 3/4 of the tube. I tried every blending tool and technique in the book. I tried powder over top. I tried no primer. I tried a beauty blender, a brush, my fingers, a silicone blender- there is nothing that can save this absolute catastrophe of a product.
Definitely not for aging skin 2
Donelle from Spokane, WA
I didn't like this product for me. I am 48 and developing some crepey skin and fine wrinkles. The color was good and a pretty decent match to what it looks like online. It wasn't too expensive, so I tried to temper my expectations. Older skin plus large pores means this product may have melted into my skin, but it settled pigment into every line and every pore. Even with a pore minimizing primer. My face looks like it has polka dots connected by thin lines. I tried my beauty blender and it looks pretty bad, especially up close. For a moisturizing foundation, it also seemed pretty chalky. I am going to see if it works better for my 18 YO daughter and if it doesn't I am going to return it.
