Rated 4.32 out of 5 stars
Most Helpful Positive Review so amazing for bleached hair
I have bleached my waist length hair to the next level of silver/white, and I am a desert dweller. Now that it's summer time my hair was crying for help, and no amount of pure argan oil, coconut, avocado, or jojoba oils was rescuing it sadly. This stuff is totally perf for giving dry hair a drink.
Most Helpful Critical Review Not For Me
This product was great. I used it for about 8 months. Little by little, I noticed my scalp had become more and more dry. I changed products and my scalp improved so I went back to It's A 10, thinking that my dry scalp was due to nursing my daughter. I have since stopped nursing and my scalp did not improve and seemed to dry more and more each time I used this product. I love the smell. It made my hair very soft; however, the dry scalp was unbearable. I changed to Carol's Daughter Lisa's Hair Elixir, which I think is a much better product for me. I would only recommend to friends who have problems with oily hair.
Reviewed by 257 customers Are the It's 10 products are one of the best
Lulta from New York City
I heard the It's 10 products are one of the best and that have good softening features for knotty or coarse hair and I have seen the very small size leave in spray conditioner of these products in another store that is not in the Ulta stores and it didn't cost that cheap being a small size product
Worth the money
Kassy from Houston,TX
This product is very creamy it absolutely makes my blonde ends more manageable and soft they aren't constantly tangled anymore.
LOEV THIS SM I CANNOTTTT
soapie from midland texas
I CANNOT TELL U HOW MUCH I LOVE THIS THE SMELL IS GOOD BRO I USE THIS TOO MUCH😁‼️
Destroyed my hair!
Linzy Lou from Portland
I love other products of theirs so this was of course going to be equally as amazing. Nope! My hair was more tangled, dry and felt "stripped" of any moisturize. I had to brush my hair in stages for 3 days to get them out. And then…..I've lost over half on my hair. It was long and thick and beautiful. And now it's very thin and still falling out. In globs. I couldn't return it but threw it in the trash. I can't believe this product is still being used and sold. They need to be sued for destroying our hair!!!
Love the way it makes my hair feel, not weighted down.
cass from ABQ, NM
I like daily conditioners that don't weigh your hair down.
I will purchase this item again
Mesasunshine from Mesa, Arizona
This is a great conditioner. It adds a shine to my hair.
Completely Changed My Hair
Cassie from Montana
I started using this with their Volumizing shampoo and noticed a huge difference after the first use. I've struggled with my hair since having my son. I have long, fine hair and a lot of it. It's naturally red but I get it balayaged blonde a few times a year. I've been using sulfate free products for a few year as now but after giving birth my hair became dull, oily on top and fluffy/dry/brittle at the ends. It lacked shine and an overall healthy appearance and tangled daily where it used to be super manageable.
The difference after the first wash with these products areas absolutely amazing. My hair is soft, manageable, and shiny. I still have split ends but they are smooth and not rough looking. I've never tried a shampoo/conditioner that made such a huge impact on my hair in a good way.
Not as moisturizing as I would like
Liliana from Los Angeles
I was looking for a conditioner that would leave my hair soft after using it and this was not it. My search continues!
Love this brand
Studyhard from Cleveland, Ohio
Love this brand of leave in conditioner for mu daughter's curly hair.
MEL. from Yuma, AZ
Nothing even compares. My go to conditioner!. Smells wonderful and makes my hair feel so smooth!.
My everyday conditioner!
Sierra from Portland, OR
This is my everyday conditioner, I even got the jumbo one cuz my boyfriend uses it now! It makes my hair so silky and smooth but I also have frizzy hair so once I use a frizz ease product I'm Gucci!
love the way my hair feels ofter it
skittles from florida
My hair is falling out!
Ang from Plainfield, IN
Contains DMDM hydantoin which is part of a lawsuit for making hair fall out! And guess what! My hair started falling out when I started using this. Like big clumps of hair!!
Returned After Using Twice
Kim from Wildwood, FL
I use the spray daily and I love it so I bought the shampoo. Love that too so I bought the conditioner but what a mistake. Never read the reviews because I didn't think I needed to. After the first time my hair was dry, brittle and frizzy. I was so shocked that I used it again because I couldn't believe that it wasn't a wonderful product like the other ones. I returned it, Never again
Weary mom from Charlotte, NC
Love the scent of this product. Works beautifully to detangle my hair and adds a lovely shine.
Great for dry coarse hair
Cori from CA
My daughter uses this for her extra thick curly hair. She loves it
Best conditioner for fine hair
Country Mouse from PA
This conditioner actually gives my fine hair body!
Ash from Us
So I have dry hair towards the bottom and this conditioner really helped! My hair has always been tangled but it leaves me hair soft it doesn't feel waxy and smells so good!
Not worth the price!
Iliketurtles from Polson, Montana
This product does NOT detangle my hair. I have shoulder length hair and shouldn't have so much trouble putting a comb through it. I also had to use a ton of product. It seems to "disappear" into my hair, not really coating it. Not worth the price when it doesn't do more than a drugstore brand.
Softens and smoothed hair
Missthomas from Searcy AR
I enjoy the smell during application and the final product after a blowout, and of course in conjunction with the leave in conditioner and the hair is wet. This is a great conditioner! It does seem to have a lot of silicone in it unfortunately, so I am concerned about how hydrating or conditioning it really is for my hair. But, it does give me great results. I would like for the consistency to be a little bit thicker I think. Overall, it's a great conditioner, and a little will go along way.
Stef from Ct
Made my hair flat and greasy
Love this conditioner abd theur shampoo!
MP from PA
Best brand out there! Love it! Great, shiny results!
Lauren from Maryland
I tried this conditioner because I really love other It's a 10 products, but there was really nothing special about this product. I found that it didn't really help detangle my hair the way that other conditioners do. I will often use this conditioner 2 or 3 times in the shower in order to see any benefits. I like the hair masks much better.
Klash06 from STL
My daughter has long, tangle prone hair. In the past, I've used the leave-in but I decided to try this while it was on sale. Her hair was so smooth straight from the shower! This smells great too. I like the results here even more than the leave-in itself.
Compares to Olaplex
Nahla from San Francisco, CA
This leaves my hair so soft! It's more liquidy than olaplex but the results are almost identical. Perfect daily conditioner. This doesn't replace a weekly mask as it is a daily product and won't give you heavy deep conditioning effect