Size 0.3 oz|
Store & Pickup Availability
Ulta's Matte Eye Primer is a must have product for a crease free look that lasts all day! Use this exclusive eye primer under eyeshadow to prolong wear and eliminate creasing.
How to Use
Rated 4.42 out of 5 stars
I bought this primer during my first Ulta excursion and am so glad I did! I have a ton of other shadow primers in my make-up collection, all of them too slick or they go on patchy. I use just a little dab of this on each lid and it's amazing. It holds the color all day long -- ALL day. The other night I didn't like a shadow color I put on and tried to wipe it off with a wet paper towel, about 5-10 minutes after I had applied the primer. Nope, didn't budge. I had to use my Clinique remover to get it off and start all over :-) This primer holds my shadow through daily life and the nights I go out dancing too. It's awesome and I recommend it to everyone!
I'm in my fourties so too much shimmer doesn't help me out. This primer didn't do a good job to prim my lids. Urban Decay's Posion Primer was way better. I'm now using this primer as a highlighter on my inner tear duct and it looks and works great for that purpose. I love the packaging and a little product goes a long way. If your lids are not oily and wrinkled (like mine) and you want that highlight/shimmer, you will love this primer. It's a pretty good primer for the price.
♡babygirl♡ from Pascagoula Mississippi
I love it.... i got it for free last month thinking about getting back-ups ❤❤❤
Leslie from Tx
I received this in a gift set and decided to try it. Best eyelid primer I've tried so far! My eyeshadow stays on for 14 + hours! I also use this as a light eyeshadow for those days I don't want to put all my makeup on. I highly recommend this!
Erin from MD
I don't like most store brand products, but this primer beats the top names in my opinion, and at a much lower cost. Plus, it lasts forever.
Jasmine from Dallas, TX
I normally don't write reviews but this is amazing. My eyelids are oily and my eyeshadow usually always creases but this stuff does not do that. I'm honestly so happy with this product. I also have double eyelids.
I apply a little bit to my lid where I want the shadow to go and wait for it to dry. After it dries I apply a little bit of powder then do my eyeshadow and eyeliner like normal. If lasts all day long 😭 10/10 could not recommend more.
bones from New York
I have horribly oily lids & used to have big issues with getting my eyeliner to stay on without transferring, but ever since I started using this all my troubles are dead and gone! I cant imagine my eye routine without it!
Karri from Champaign, IL
I've been using a much more expensive eye shadow primer for years, and I haven't liked that they increased the shimmer in the formula. I thought I'd look for something cheaper with a matte finish. So glad I found this. It goes on smoothly and leaves a great finish upon which to layer eye shadow. It really makes my eye shadow colors pop. I find I am using less eye shadow to get the same color results than I did with the more expensive product. Will definitely keep buying.
JP from Illinois
Lasts 14+ hours with no creasing! Smooth application.
Jackie from Roseville
Bought this randomly because I have such a hard time with eyeshadow primers, so I figured I'd give this a shot and I'm glad I did. Definitely one of the better primers I've tried in a while. A little goes a long way and it dries down quick but not so quick that you have to rush to apply it. My eyeshadows blend well and they last all day. Will definitely buy again
Hannah from Dallas, TX
My eye liner used to wear off after a couple hours and would smear below my eye - even with setting spray. This product keeps it in tact all day long!
S from PA
Works well, keeps eyeshadow from creasing. Helps shadows go on smooth and even. It's a little sticky tough.
Jbear from Portland, OR
I use this primer with and without eyeshadow. If I don't use shadow, I get a nice light look!!
Mollsmakeup from Texas.
So this eye primer is just god awful. I very rarely get allergic reactions to makeup. Unless it's a certain ingredient. But this doesn't contain it. Thankfully. I got this eye primer in a gift set. Decided to use it before I went out with my boyfriend. It become extremely patchy and caused discomfort. After only being on my eyes for 5 minutes. It begin to get hot and BURN. It was horrific. I have a red patch and sensitivity to my eye now. My eye hurts a lot. My right eye reacted quicker than my left. It is also too thick and difficult to blend out without sheering. If it works for you. Great. But it caused me an awful reaction. I threw it away. Waste of money. Disappointed.
bluenenya from NC
I originally tried using this like I've used other primers in the past—apply primer, immediately go in with eyeshadow. When used that way, it's awful—lots of creases. But if you can remember to apply it 10-15 min before you put your eyeshadow on, it's great. I've gotten in the habit of putting it on before the rest of my makeup, immediately after moisturizing. Great price for a reliable primer!
Stacie from Oklahoma
I've tried a lot of different brands but Ulta's primer is the best. It goes on smooth and is lightly tacky, which is exactly what I need it to do. I've bought this many times and have no plan to switch any time soon.
BethS from Dalton, GA
Worked very well to keep my shadow on all day (8hrs+)
MP from Apex, NC
This primer is really really good. It's not greasy and dries quickly. I've never had my eyeshadow crease from using it, unlike others. It has kept my eyeshadow bright without wearing off.
Hayley from New London
This was the first eye primer I ever used. My eyeshadow would always travel into the crease and get gunky throughout the day without it and now it stays put and looks the same as when I first applied it. I use this after a light application of eye cream in the morning after my shower. The cream helps me smooth it out since using it alone it is very thick, sticky, and drying. Try it with an eye cream or moisturizer if you didn't like this.
Lizlo from Eugene, Oregon
Works just as well, if not better than a lot of higher end eye primers that I have used in the past. You get a lot of product for the price. Will buy again!
Molly from Vermont, USA
I got a little sample size of this as a gift from another purchase and it's just perfect. Does exactly what I want it to. It dries quickly but easy to spread it out before it dries. I do not seem to have any sort of sensitive reaction to this one, which I've had before with other products.
tsu156 from USA
Every single time I have tried to use this it dries down and becomes very patchy and separated when I try to blend it out on the eyelid. I have had to take it off every single time I have used it.
Ebara from Orlando
Lakes makeup stay on especially good on nose with wearing masks
Hanna from USA
If you have sensitive eyes, it is not for you. An Ulta Beautician recommended this eye primer for me and for sensitive eyes. After trying it on for 3 weeks now, I've notice my eyes stings and I've been putting a lot of eye drops in every few minutes. With the Elf Putty primer, I had no trouble. I wanted to try something different, but I guess I'll go back to what I'm used to.
sarah from los angeles
I love the way this sits on my skin and it lasts very well, even in 100°+ heat. Unfortunately my tube always dries out before I finish the product.
Luna from Remsen
I really like the product. It works well and the price is good.
KKG0120 from Salt Lake City, UT
I have tried so many expensive and inexpensive eyelid primers. This is just right. I'm buying it again.