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Summary
Urban Decay Lip Toy is a pH-staining lip oil for up to 24-hour hydration, high shine, and long-lasting color.
Benefits
- Up to 24-Hour Hydration: Keeps lips moisturized and comfortable all day long.
- Lasts All Day: The pH-reactive stain provides a custom tint that won't fade.
- High-Shine Glossy Finish: Get a fuller, juicy-looking pout without the sticky feel.
- Smoother, Healthier Lips: After 7 days, lips feel softer and look plump and voluminous.
- Buildable & Even Color: Glides on smoothly for a sheer-to-medium payoff you can layer.
- Comfortable & Lightweight: You'll forget you're even wearing it!
Features
- Get ready to play with the Urban Decay Lip Toy.
- This 2-in-1 lip oil offers the juicy shine of a gloss, the lasting color of a stain, and the deep care of a lip treatment—all in one fun, craveable formula.
- Say goodbye to dry, uncomfortable lip stains! This formula is packed with Hyaluronic Acid, Ceramides, and Vitamin E. It offers up to 24 hours of hydration and visibly healthier, plumper lips in just one week. Plus, it’s cruelty-free and vegan!
- Choose your flavor and play your way. With 8 delicious scents and a pH-reactive stain that creates a unique color just for you, reapplying is an actual treat.
Key Ingredients
- Hyaluronic Acid: Known to hydrate lips.
- Ceramides: Known to strengthen lip barrier.
- Vitamin E: Known to support healthier-looking lips over time.
Item 2653785
Swipe Lip Toy onto clean lips. Let the pH stain work its magic for two minutes to reveal your custom color. Layer it on for a bolder look. For extra definition, line your lips with a 24/7 Glide-On Lip Liner first.
Polybutene, Diisostearyl Malate, Tridecyl Trimellitate, Octyldodecanol, Hydrogenated Polyisobutene, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Butylene Glycol, Mica, Glyceryl Caprylate, Diglyceryl Sebacate/Isopalmitate, CI 77891 / Titanium Dioxide, CI 45410 / Red 28 Lake, Citric Acid, Ceramide Np, Parfum / Fragrance, Tocopheryl Acetate, Ricinus Communis Seed Oil / Castor Seed Oil, CI 19140 / Yellow 5 Lake, CI 45410 / Red 27, Sodium Saccharin, CI 15850 / Red 7 Lake, Sodium Hyaluronate, Hydrogenated Castor Oil, Colophonium / Rosin / Colophane, Panthenol, Tocopherol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Kiss of Color. A personalized lip stain
[I received this product in exchange for my honest review] The Urban Decay Lip Toy pH stain is playful, color adapting lip product designed to react with your natural pH to create a personalized shade. It blends the idea of a lip balm, gloss, and stain into one hybrid formula. This product sits in t...
Most Helpful Critical Review
Not a stain at all
[I received this product in exchange for my honest review] Let's start with all of my favorite parts of this lip gloss. I love the packaging and think it's just super cute every time I pull it out of my bag. The scent is so incredibly delicious— very fruity and sweet smelling. Definitely not to th...
431 results
Loved this lip oil!
[I received this product in exchange for my honest review] I enjoyed this staining lip oil! It smells delicious, has a beautiful shine, and isn't sticky! It has a light color that could work with any skin tone. As with any lip oil, it will need frequent reapplication after drinking, eating, etc. I was hesitant to try this color (Fuzzed) but I'm really glad I went for it.



Everlasting moisture and color
[I received this product in exchange for my honest review] This is the new go to lip oil stain. Love that this is easy to put on, smells light and not tacky, it is full of pigment and stays on for hours. I love how rich this is and how moisturizing this leaves your lips feeling.

Pretty color and application
[I received this product in exchange for my honest review] I really like this product. It provides a pretty lip color with a bit of shine/stain. If you want the shine to stick around, you do have to reapply kinda often. I recommend using with a lipliner. I like the packaging and the applicator. I also really like the smell of the product. It smells like a Hannah Montana candy lipgloss that I had as a kid.



Hard pass
This could have gone so right… the color was a gorgeous peachy pink, the stain left behind was nice, the texture wasn't super sticky and that's where my compliments end. The formula/color spread is super uneven and smears all over the place. The smell is horrendous. The stain doesn't last more than a few hours. I really wanted to like this but I'm just left disappointed.

Loved the color & texture, it was a bit drying & didn't last
[I received this product in exchange for my honest review] I really loved this product's color and the texture of the gloss. It had a nice smell too. I liked that it was shiny but not as sticky as some others I've used. My hair wasn't getting caught in it like usual. I didn't really find it actually stained very well for very long though, but I suppose that's what you're getting with a light stain? The color it left was pretty but I wouldn't say it lasted as good as others might. It left my lips a bit dry in the aftermath (which was a bit confusing since it's so glossy at first and has the oil, so you'd expect it to be really moisturizing). I've had the same experience with Clinique's honey line. So if you find those drying like me you might agree about this one is as well. A lot of product can easily come out of the tube at once so you can wind up with too much on or wasting product if you're not careful.


