Rated 3.4 out of 5 stars
Most Helpful Positive Review I'm confused why this has bad review
I've been dying my hair for several years now (since I was 14) and this is the only product that lightens my dark brunette hair (somewhere between levels 2 and 3) to that perfect platinum. I usually dye my hair pastel colors. I feel like the people who are leaving bad reviews don't know what they're doing. If you get clumps just crush it up. Like, it's not that difficult. I have curly hair (a mixture of 2c and 3a) and it doesn't ruin my curl pattern. Curly hair tends to be dryer and more fragile than straight hair. Yes, your hair is going to fall out if you're putting 40 volume bleach on damaged hair (heat damage counts; if you blow-dry and flat iron your hair constantly you shouldn't bleach your hair at home; go to a professional; I have the same advice for people with chemical treatments and perms). Common sense people. 40 volume bleach is the strongest you can use and it shouldn't be left on for more than 30 minutes. You should never bleach your hair multiple times in a short span of time (Bleaching your hair again after you just bleached it isn't a good idea especially when it's 40 volume). Wait a couple of days between each session. And if you are bleaching your hair for the first time and don't know what you're doing educate yourself. Brad Mondo and Evangeline Demuro make great educational videos on how to do your hair. I suggest using a hair mask every night for a week before bleaching it so that your hair has enough moisture and is also strong enough to handle this. Also, for the love of GOD do not wash your hair before bleaching it. Your hair needs oil for bleach to do its job. The reason why this doesn't work for certain people is that they don't take into account the things I said. Don't use this on damaged hair, don't wash your hair, don't do this multiple times in one day and don't leave it on for a long time. I'll put a picture in of my hair rn so you can see how dark my roots compare to how light the colored parts are and the texture of my hair.
Most Helpful Critical Review Much Better Options
I wanted to use this product to bleach my entire head. First problem is that the instructions are confusing. You're supposed to use the entire packet of powder, but only half of the developer? WHAT DO I DO WITH THE REST OF THE DEVELOPER??? PLUS the bottle isn't freaking see through so you can't even be sure about how much you've poured out. IT DOESNT MATTER IF YOU HAVE A MEASURING LINE IF YOU CANT SEE THE PRODUCT THROUGH THE BOTTLE!! Soon after I began applying the product I quickly realized There wasn't going to be even CLOSE to enough product. I have thick hair but it's a PIXIE CUT. I quickly washed it out to buy some more and just as a note, the areas that did have bleach were being bleached VERY unevenly. I was going to buy some more but they were out at my Ulta so I bought Manic Panic's bleach kit instead. SO MUCH BETTER!! Save your money. Use Manic Panic's kit.
Reviewed by 100 customers Don't leave on too long
Sadye from Saint Louis, MO
Either way bleach is gonna damage your hair. This lightens very well, but I also didn't need to leave it on my hair very long at all. Good to check on it often
Alysium from Yakima Washington
I had this in my hair for 10 minutes and my hair was steaming! Wouldn't recommend. I even did a test strand and my hair was fine, but it was two inches from my scalp and burned it.
By Far The Best Bleach
Nataleedee from St. Louis, MO
Like many others on here, I don't see why this has bad reviews. It seems to be really polarizing. But in my opinion, this is by far the best at-home bleach kit.
Bleach is so, so bad for your hair, and this one leaves your hair in the best condition post-use to start to re-condition. It's fast, but it's not harsh, meaning that you're going to get the lightening effect you want, (even on vey dark hair, which my natural hair color is the darkest sienna you can get without being just straight up black) without 1. It taking forever to process, because the longer it takes, the more damage you're doing to your hair, and the more you risk having it fall out completely, and 2. You're likely not going to feel that burning sensation on your scalp. (Obviously, do a test section first if you're sensitive to bleach/hair color).
It comes with everything you need and more, even brushes and sponges, which is awesome. And it's super inexpensive! Now, your hair may respond totally different, and you may hate this bleach. I personally do NOT like Manic Panic's bleach, my hair was almost beyond ruined after using it, it felt so so bad and dry, and I don't believe I had even coverage.
That's another good thing about this bleach, the developer is creamier than most, so it's going to penetrate more strands throughout the application process, saving you time and helping to prevent missed spots. (It's obviously still bleach, so you're still going to have to pay attention, but it's way thicker + creamier than any other bleach I've used).
BUY IT! IT'S AWESOME!
Chrissy from Indianapolis
We've purchased this multiple times over the past few years to bleach my daughter's hair in order to dye bright pink. The 3 times the powder and developer wouldn't mix properly. It remained chunky and therefore wouldn't bleach the hair properly. I thought it was user error the first time, maybe a bad batch again the second,but the 3rd and 4th time it's obviously the product formula.
Lex from Pittsburgh
I used this to lighten some areas for color depositing conditioner. Works great!
This works for me
Chris from Gig harbor
I have very dark brown hair (with grays) and this works really well at achieving the blonde hair I love having. Love the bleaching brush for the roots that it comes with, And it's so affordable!
Kiki from Florida
This bleach is the worst it's 40 vol developer and they give you a ton of developer and only a tiny little pack of powder I couldn't even touch up my roots all the way this is literally horrible I feel so ugly
Anne from Michigan
This is a great product as long as you know what you're doing. if you've had previously dyed hair, you either need a colour remover or a filler, or else you'll be very orange and patchy. sectioning is key. thin strips completely coated and foiled, doing the roots last. And ALWAYS do a strand test to check for allergies, and never apply to the scalp. Directions on the box suck. They're basic. Watch tutorials and such to learn the proper techniques. And get a good purple shampoo and a good hair treatment (I recommend ion) as 40 vol. developer is extremely hard on your hair. As for the clumps, use a rolling pin over the powder packet and shake and repeat.Dont just dump it in.
Did not lighten like it said
Lis from Ny
I had very light hair and it did not bleach it like I thought. I did exactly as it said.
Punky Color Bleach is BEST!
Mars from Hagerstown, MD
I have dirty blond hair with a few white hairs coming out. Brightening streaks, like sun bleaching, brings life to my hair - much like it did when I was much younger. Punky Color bleach was quick and easy. I'll be using it from now own.
Awesome, this really works on my hair. I LOVE IT!!
Molly from San Diego
I really like this product and recommend it to my friends or anyone needing to bleach their hair to see instant result!
Ari from Indy
This product works, but it is extremely hard to work with as it is pretty clumpy. It makes it hard to mix evenly and results in an uneven bleaching. I would however recommend the manic panic bleach.
Cutieeegirl2127 from Horsham gate Ulta
It's a little clumpy but it lightens my brownish black hair really well
Clumps and Burns
Jess from California
As everyone else has said, the powder was very clumpy and difficult to mix. I only bleached the bottom half of my hair, but we barely had enough. I'm currently writing this with an ice pack behind my head because this just resulted in very uneven bleaching and very severe chemical burns. We followed the instructions but I'm still in a lot of pain.
Works but clumpy
Mealong from Seattle, WA
I tried for 20 minutes to break down the clumps. Finally just used it is as was clumps and all. Then I had to go back and pick up purple clumps from all over the bathroom. It did bleach out her hair, but it was very yellow, not white.
Did not bleach very well
I < 3 fries from NC
Just did not bleach well and the bleach powder was in clumps and hard to break up
Momwhobakes from KS
This was terrible. The powder was clumpy or chunky. It didn't dissolve at all when blended with the developer. It was gross. It didn't bleach the hair but it did bleach skin if it touched your skin.
PJ77 from Hanover Park
I purchased a different brand for my oldest and it worked pretty well. This one did not. My youngest has lighter hair and her hair is ORANGE. Thankfully she is ok with it. We followed the mixing instructions and was disappointed by the CLUMPY clumpy mixture. I almost didn't use it, but she begged me to at least try. I'm thinking that because the bleach powder didn't fully mix in, that is why we got orange hair. The easy/cheap way isn't always the best.
dont buy it!!!
evilynice from new Mexico
don't buy it, its a waste of money, the bleach powder is lumpy which means it had moisture... I tried my best to unlump it but it didn't work... I gave it a chance and still nothing... did not lighten my hair at all...
Amanda from USA
I used this product the first time over a year ago and didn't like it. I only bought it this time because the other product on here was sold out. I was immediately reminded why I hate it. The powder is clumpy, it won't mix up very well and it does a lousy job at lightening hair. I used two boxes and still had to buy another brand to get my hair bleached. I was only bleaching out a mahogany brown. After using this product my hair was the color of a carrot and I let the bleach sit on my hair the max amount of time (60 minutes). Don't waste your time and money!!!
Mindelicious from Midwest is best
Used this to bleach a piece of my daughters hair for a fun pop of color. Worked great and didn't seem to damage too much.
Works fairly well
Em from Brandon, MS
Most negative reviews said it doesn't mix well or there's not enough to cover all of their hair. It doesn't mix the best, but it was creamy enough to apply evenly. I was only touching up my roots, so personally I did have enough product. Of course the result is not what's on the box because it's a box dye. It comes out a little brassy but nothing major to where a toner shampoo can't fix.
Does not mix well
Unhappy from California
The powder was clumpy and not mixable! I had purple chunks in my mixing bowl after mixing for SEVERAL minutes. Finally gave up and tried using the bleach and while it did lighten my hair it was gross and clumpy! 0/10 would not recommend 😒
Erika T from Harahan, La
This is my second attempt to strip my hair. The previous day I used color oops and it only lightened slightly, I'm trying to go from dark brown to light brown. I purchased this product in hopes that it would strip my hair. The bleach powder was in hard clumps instead of powder form, I mixed and mixed it with the developer and applied it the best that I could. Needless to say there is blue bleach clumps All over my bathroom floor, sink, counters. Etc. It is a total mess. It did end up lightening my hair in some parts 30 mins later though but it's not even because I couldn't get enough powder & developer to mix. I just have to dye my hair tomorrow and hope for the best b/c I'm not bleaching again.
Lumpy and uneven
Kelley from Pennsylvania
I got this to bleach my hair a bit lighter to put some fun color over top. The bleach powder was lumpy and didn't incorporate smoothly into the activator. This led to the application being uneven, and making a huge mess of bleach chunks on my floor. I'll never be buying this again and regret spending my money on it