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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657510
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Microcrystalline Wax, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Skinny Tube Nostalgia Made Modern
[I received this product in exchange for my honest review] I'm really impressed at the quality and pigment of this lip balm. It glides on, buttery smooth, without any issues and feels extremely lightweight. I feel like I'm being sent through a time machine with the signature vanilla scent as as wel...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
512 results
Beautiful color!
[I received this product in exchange for my honest review] I received the shade Figment. It looks so pretty. It glides on super well and isn't sticky. The color payoff is beautiful. The packaging is really nice and sleek too. It lasts pretty well if you dont eat or drink anything.



Long lasting moisturizing lip color balm
[I received this product in exchange for my honest review] This balm far exceeded my expectations. You wouldn't think you were using a lip balm. It is so moisturizing and rich in color. It last for hours and beyond depending on if you eat or drink. It gives you a lip gloss type of look, but acts more as a lipstick with the lasting effects. It goes on smoothly, evenly, and is easy to use. I highly recommend this and plan on buying this product in the near future.

beautiful !
[I received this product in exchange for my honest review] The Anastasia Beverly Hills 'Kiss Theory' Lip Balm is to DIE FOR! the weight is so slim and compact, the sensation and finish on my lips makes me so kissable! and the consistency is beautiful! not too thick or thin! i would give this a 100/10! thank you, Anastasia Beverly Hills, for partnering with me :)
Beautiful and good priced lip products
I didnt know if i was gonna like these but i love them! The only issue is that there are not enough beaitiful colors! I would buy them all if they had a better selection of colors!
Beautiful natural shade
[I received this product in exchange for my honest review] I really enjoyed this lip balm. I was worried the shade would look much darker on my lips, but it turned out to be the perfect natural pink. It feels lightweight, comfortable, and keeps my lips soft and hydrated without feeling sticky. The glossy finish looks beautiful and makes my lips appear healthier. It's become an easy everyday lip product that I reach for often.



