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Milani Keep It Full Glossy Plumping Balm
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Highlights
Summary
Milani Keep It Full Glossy Plumping Balm, a 3-in-1 multitasker that delivers serious shine, balm-like comfort & both immediate and long-term plumping.
Features
- High-shine, high-comfort formula with a gentle cooling sensation
- 1% Maxi-Lip clinically proven to increase lip volume after 4 weeks of daily use
- Conditioning blend of mango seed butter, apricot oil, pomegranate oil & Kalahari melon oil to nourish and moisturize
- 100% saw a clinically measured increase in lip moisture by an average of a 22.5% after just 1 application*
- 100% felt lips were hydrated, nourished and instantly softer & smoother*
- 93% felt all-day hydration and saw smoother looking lips over time*
- *Based on consumer perception & clinical testingting
Benefits
- Vegan & cruelty-free
- Made in Korea
Item 2633071
Twist the base 1-2 clicks to dispense the desired amount of balm. The lip pen does not retract. For more intense color, apply additional layers.
Puff: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Microcrystalline Wax / Cera Microcristallina / Cire microcristalline, Hydrogenated Castor Oil, Synthetic Wax, Methyl Lactate, Punica Granatum Seed Oil, Mangifera Indica (Mango) Seed Butter, Prunus Armeniaca (Apricot) Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Synthetic Fluorphlogopite, Lactic Acid, Dehydroacetic Acid, Rosin, Barium Sulfate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 6 (CI 15850).
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Plumpworthy lips that speak for themselves!
What a beautiful lip balm! I bought this in the shade Hazel and Moi and they are both absolutely gorgeous. Feel so hydrating on the lips when I apply, but also makes my lips look fuller and plumper. No stinging! I LOVE that over time the ingredients in these makes your lips look softer, fuller and m...
Most Helpful Critical Review
Nice color, minimal "plumping" effect
This is a nice lipgloss. The color is beautiful, and it's easy to handle and apply. Instead of pushing a button like other cream lipgloss plumpers, you twist the bottom to move the color up. You can see it move up easier than others so you know how much product you are using. While I love the color ...
231 results
Very Glossy and Beautiful Colors
Verified Reviewer
Reviewed at

Comfortable to wear, perfect amount of gloss and color. The colors are appropriate for any setting or occasion. Apply it very lightly because if you press too hard it will smush. I have Truffle and Lana, will probably be buying bisou and some other shades later on down the line.
Great!
Verified Reviewer
Reviewed at

I have a few colours and they are all very pretty and can be built up and it doesn't settle into the lip lines and I can feel the pumping. Just feels a bit minty but it doesn't hurt. Love it!
Not very plumping.
Verified Reviewer
Reviewed at

Didn't like this product at all. Didn't notice a difference.
Plumping lip gloss
Verified Reviewer
Reviewed at

I highly recommend the Keep It Full Glossy Plumping lip gloss!! It does plump my lips and it's non sticky.
Smells so good, looks so good, plump not overwhelm
Verified Reviewer
Reviewed at

Feels like butter not sticky. Love the color & shine