Size 0.5 oz|
Store & Pickup Availability
Benefit Cosmetics It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes.
How to Use
Shipping & Coupon Restrictions
Rated 4.0 out of 5 stars
I have really bad under eye circles and i was looking for a good eye cream that really works, it had to be light on the skin, and also moisturising, and didnt irritate my skin. When i heard about this product i had to give it a try. I have only recently purchased this product and already im amazed with this product, it had everything i needed. It truly helps my under eye circles. I would defiantly repurchase this in the full size because i only had the travel size to start off with. I highly recommend this product to people who are struggling with dark under eye circles because it really does work. Its super light so when you put it on your under eyes it doesnt feel heavy, it is also very moisturising. I love this product so much its amazing!
Once my 30th birthday was a few months away, I decided it was time to get proactive about my under eye care. Previously, I used whatever heavy moisturizer I used on my face. This seemed to be something that would be up my alley. I'm African-American with very sensitive and dry skin. I do not have any fine lines or wrinkles. Nor do I have any dark bags. At least, I didn't UNTIL I started using this product. But, before I list out all the horrible effects I suffered from this "potent" product, I will say that the one issue I had before starting this was that I have a toddler so I'm sleep deprived. I also am a trial attorney, so am extra sleep deprived. That's it.
The first time I used this, it burned. I wasn't sure if hey it's a "tingle" or a burn, so I decided to try it again. I told myself it must be potent! No aging here! I even told my 35 year old brother to try it, and he yelled that it burns. Whoops. In addition, I developed dark black bags under my eyes, and scaly dry patches. I thought this was supposed to moisturize!?! Obviously, I discontinued use, but after a week of using it once a day, my eyes are tender, sore, have scaly dry white patches, and black underneath. It hurts to blink!
Juju from SD
I'm 33, looking for something for my light dark circles and puffy eyes. I've tried Lancôme and Tula (over $100 to thrown in the trash, they instantly burned my eyes no matter how little I'd put).
This one doesn't make me sensitive like the others, I like the hydration a lot but after using the whole bottle, I'm not sure if I'll get another one.
Sweet from Leander tx
It's a great product. I am using it from last 2 years.
tori from 78102
was recommended this for eye bags by a worker, he put it on me and said it would tingle. It felt more of a burn but i bought it anyway, after trying it again it made my face super red and itchy. now my face isn't smooth like it was, it feels gritty now! don't recommend
little lamb from Texas
I use it morning & night. I am 75 & get good results from thi eye cream. Much better the others I have used.
Aj from LA
I was recommended this Potent eye cream due to my under eye bags. This has helped my bags slowly but surely disappear! This has become my go to! Love it!!
Loving it from Alabama
I really enjoyed this eye cream! I have had it almost a week and I am already seeing results. I've struggles with lines and dark under eyes. I always have to use concealer and things even with a clean face I still turn to concealer. But this was a game changer. It makes under eyes so soft and the darkness is already fading by using morning and night. The jar seems small but you only need a tiny bit to fully cover the under eye. Will buy again as soon as I run out. Highly recommend.
bee from indiana
love it !
Donna from Erie PA
I have been using this for about a year now. Really helps with fine lines and dark eye circles
Georgia Mom from Marietta, GA
Rich cream with real results! I have three beauty subs so I get eye creams all. the. time. Nothing has topped 'It's Potent' so far. I've never received compliments on my skin before I started using It's Potent and Total Moisture. My skin just glows! I've been mistaken for 10-15 years younger than I am - that is until my 23yo son and 19yo daughter show up:) Benefit's moisturizers are too underrated. Note: I don't have dark circles or bags, so I use eye cream to keep my skin plump and hydrated.
SteelersFan81 from Tennessee
I love the fun name & jar. One of the managers recommended this Eye Cream about a 2 months ago. It has a light fragrance & a plush texture that manages to sink in quickly. I love how my concealer looks on top of it. My dark circles have lightened. I've enjoyed using it thus far.
Andeemsu from Rochester, MI
It is light and soft. I use it morning and night and love the feel. It is great at helping to remove under eye makeup too. Gave my R&F eye cream to a friend when I discovered this.
Julie from Knoxville, TN
I was recommended this product by an Ulta employee. It did not disappoint! It's not sticky and doesn't leave a residue. It isn't heavy or greasy. I am glad I bought it!
Clau from Arizona
Love it 😍
It will refresh you under eye
KNolan from Philadelphia
I love the feeling of this product. It has a great soothing feeling
pickybeautybuyer from Ithaca, NY
I've seen people talking in the comments about the burning sensation. Yes, it does at first, but after you use it for a while, it doesn't. The same would happen with AHAs. This stuff does work! I'm in my early 50s (still gorgeous, of course!), and I didn't think any cream would do much, but this does hydrate and is helping to reduce the appearance of my fine lines. I use it on top of my hyaluronic acid serum. It's not terribly greasy or heavy and absorbs easily. A little goes a long way! Just dab a little bit and apply lightly with one finger, pressing it into the skin - never drag! I've noticed a significant improvement in the few weeks I've been using it. So grateful!
Alicia from Highland, ny
I've had dark circles/wrinkles under my eyes for almost my entire life and this stuff has made them almost completely disappear. I've recommended this to so many people because I swear by it. The jar is so small but it lasts me approximately 3-4 months. I'll never use anything else though.
AKP from Butte, MT
Use this in AM before applying under eye cover cream. Smells nice & eyes feel good & not tight after applying. Makes a difference when used every day. One of the better eye creams I've tried.
Lyn the gym rat from Cuyahoga Falls, Ohio
I use this every morning and evening. I absolutely have no need to use any other eye cream. It checks off all of my needs, hydration that lasts all day. I can not sing it's praises enough.
Bubbles from Elkridge, N.Y.
Use it daily. Refrigerate it for a cool application.
Songbird from Michigan
Applied IT'S POTENT every morning and most evenings as well for seven weeks and there was no visible change. Very disappointed.
Viisforvictory from Bay Area
I read up on a ton of reviews and recommended products in makeup and skincare all the tine. This eye cream never makes any lists. However, I'm so glad I found this and tried it on my own. It helps depuff, lightens dark circles, and reduces lines. Absorbs well and quickly. Sits great under concealer and makeup. Everything you want and need in an eye cream! I use it night and day. Only con might be if you get it into your eyes it might burn a little.
Shoppingcathie from Michigan
I use this in the morning. The smell is very mild but good. I don't like anything flowery or heavily scented and this is perfect. I don't know how it is for fine lines yet, but it does make my eye area softer and smoother.
P from Tennessee
I knew it was time for a dedicated eye cream when my usual face moisturizers and oils were irritating to my eye area. I received a sample of this a while ago and have now purchased the full size! It will last a very long time, plenty of product in the jar. This cream helps moisturize the skin around my eyes so delicately and helps even the tone as I tend to have dark circles and a mix of purple/redness around my eyes. I have very sensitive skin and this eye cream is not irritating. Fabulous addition to my daily routine.
Julie from COLORADO
I apply this eye cream everynight! It's great and so far, helps diminish fine lines.
Debbie from Morganton, NC
Decreases dark circles as well.