Product Reviews Rated 4.41 out of 5 stars
49 Reviews
Most Helpful Positive Review I admit, I was looking for something negative... I was looking for something to dislike about it after I realized I liked it so much. It's been awhile since I felt that way about a product I also decided to stop reviewing a product based on the delivery or shipping because that has nothing to do with the actual formula and how it performs so this review may be lengthy but Bear with me.
It is creamy. It is full coverage and you MUST get a shade to color correct, a shade to brighten and a shade to contour. Do it with creamy textures like this.
What has me most amazed is how it blurs my skin. Once you blend this out it is unbelievable what you see next. This doesn't compare to their first concealer called Cake Face. This one does allow you some dry down time and if you do as Jackie Aina suggest and let it dry a bit - whoa whoa whoa.
I am very happy with my results. I feel that what I have Ben able to achieve is exactly where I imagined I could be but only with a makeup artist.
My review is honest and I wasn't given any products no to say that. Your best bet is to give it a try and then leave a review. I want us to make sure this brand succeeds.
Most Helpful Critical Review Definitely not for me This creases horribly on me no matter what I do, and in response to another comment it is not from heavy powder. This is definitely not a concealer you want to cake on like it is trendy to do, which is fine with me. A little bit goes a very long way. But half the time it just looks completely horrible on me whether I set it or not. If you have figured out how to make this work for you, congratulations. I'm going to use it up and keep trying to make it work, but it's likely I won't repurchase it. At this time I prefer Dose of Colors or Colourpop concealers because I don't have to experiment with them to get them to do what I want them to do.
Reviewed by 49 customers One of my faves 5
SelinaTheSaggitarius from Orlando, Florida
I have dark circles and this concealer hides them well and is creamy, love it.
Favorite concealer! 5
Great, but like a sample size amount. from OH
So, I love this concealer, but for the price, it needs to be double the size. It is like a sample size of the product.
Please make in a larger size.
THE BEST COVERAGE! 5
VegasVero from Las Vegas
Just to put things into perspective… I have hyper pigmentation under my eyes that is very dark. I use the following on a daily basis to cover this:
-Becca undereye corrector
- shape tape concealer
- bye bye undereye concealer
- brightening setting powder
This concealer has replaced three out of the four items above. It is that good! You have no idea how happy I am that I don't have to spend 20 minutes covering my under eyes anymore. This is a must have
Love! 5
IV Aardvark from Indiana
Love this product. My skin is very fair and this matches it perfectly.
Highly recommend!! 5
Tee from Texas
Beautiful full coverage! Does not move or crease throughout the day. I like the chunky, slightly tapered applicator. This concealer is amazing!
Super disappointing 2
Lauren from California
Cakey, hard to blend, looks bad under any powders I have tried to set with including their own. Really hated this concealer and 100% returned it.
Smoothing 5
PeachyJ from Birmingham, AL
When they said this product would be smoothing, they weren't kidding. I used this concealer under my eyes and my skin looked airbrushed when I blended it. There was no patchiness, creasing, or flakiness. I had to do a double take because I couldn't believe what I was seeing. I used this concealer on top of a matte stick foundation the first time I tried it and I was so happy with the results. InstaBake concealer definitely exceeded my expectations. The only drawback is that the package is too small.
BEST Concealer 5
Rachel from Cincinnati, OH
I have never been so impressed, wasn't even looking for it to perform so well, just got it because it looked cute and I'm good at my makeup so I can make just about any product work, but I was amazed by this formula. Its matte and full coverage it looks gorgeous, looks like you baked before you even put powder on. Most concealers looks very slick and wet under my eyes until I apply the powder and bake and dust off but this wasn't like that at all! This will be a great asset in the summer time in my makeup arsenal!
I am in love with this product 5
Brittany from South Carolina
I have been an avid MAC user for the past 8 years and on a whim I tried this line and fell head over heels in love. I have never had a concealer blend in so great with my foundation. My color in concealer is Desseratation 005. It doesn't crease and my face looks great all day long.
Excellent concealer 4
Wise Old Owl from Chicago
This sets so easily with just the tap of a finger. It barely needs any setting powder.
Awesome Concealer 5
Namend from Long Island, NY
This concealer blended in so well and stays all day!
perfect! 5
Alicia from Connecticut
matches perfectly and doesn't come off till I take a makeup wipe to it!
Love the product 5
Ju from Texas
This product is really good for under the eye. Only thing is it's a little hard to remove even after a shower. But it's worth the buy definitely.
Love it 5
Dorrie from MA
This has amazing coverage and it mattifies beautifuly. My only wish is that it came in a larger size.
Good solid coverage. 4
lynn from Florida
I am very pleased with the coverage. Looks good after a small amount of powder.
Flawless under eye coverage 5
NotThatKindOfDanceMom đź–¤ from North Carolina
I'm 38 and have natural dark pigmentation under my eyes. I had been using bye-bye under eye but tried this as I was in Ulta product browsing. Love how it brightens and stays on smooth for hours. I work in front of a screen all day, many video conference meetings and don't touch up my makeup in between due to no time and I'm pleasantly surprised how smooth and bright I still look after 10 hours! So I've baked. And I love all the tricks and fun with makeup one could have. I watch Instagram videos to see what others are doing. No need to truly bake with this concealer, but you can sweep some illuminating banana powder for a nice finish. I use Dermablend Illuminating Banana.
I use Tula's brightening and cooling eye stick before any makeup application. Another must have!
Highly recommend this product.
My new favorite 5
Ria from Minnesota
I bought shades 12 and 15 and I can honestly say, I have never been more impressed with a concealer. I need the smallest amount and it covers so much of my acne and dark circles. I wish I had discovered this sooner.
I love it! 5
JazzyC from Birmingham, AL
This is my new staple! A little bit definitely goes a long way. I have combination skin and this product effortlessly blends into my skin and no creasing!
Great Concealer 5
Jay's Mom from Ky
This product is a perfect match and has a wonderful smooth formula. I wish it came in a larger size.
Definitely not for me 3
Millianna from Detroit, MI
This creases horribly on me no matter what I do, and in response to another comment it is not from heavy powder. This is definitely not a concealer you want to cake on like it is trendy to do, which is fine with me. A little bit goes a very long way. But half the time it just looks completely horrible on me whether I set it or not. If you have figured out how to make this work for you, congratulations. I'm going to use it up and keep trying to make it work, but it's likely I won't repurchase it. At this time I prefer Dose of Colors or Colourpop concealers because I don't have to experiment with them to get them to do what I want them to do.
it's alright 3
B from Wisconsin
This concealer does have great coverage but it's super thick and dries down quickly, so it's a pain to blend out in time. A little goes a long way so don't overdo it! Doesn't crease under my eyes and lasts all day
Love love love!!! 5
JenMo145 from AZ
I use it under my eyes, it's perfect coverage. Doesn't show creases/fine lines. Love this product. Will continue to purchase!!!
Never buying another concealer, holy grail 5
Aaliyahxoxo from Fontana
This concealer has so much pigment in it. It reminds me of huda beauty concealer in terms of pigment and coverage, but unlike hudas concealer, it's extremely lightweight and scent free. It's extremely brightening which I absolutely love. It's not too matte, but will eventually dry down, so I like doing one eye then the next eye. If it creases on you, most likely your powder is too heavy. I've tried some powders and it creased badly, switched powders and it didn't crease at all. So I would say it's most likely your powder (or lack their of), if it creases on you. I love the way this concealer looks. It makes me look awake and vibrant and youthful.
Very Pleased 4
Goddess from MN
I was so bummed out when Urban Decay switched their Naked Concealer formula and was dreading the thought of having to find a different concealer to use. I decided to give this a try since I had already been using the setting powder. I love this concealer! Very similar to what I had before....no creasing and stays on well with my All Nighter foundation and setting spray! Beauty Bakerie is a wonderful brand!
Best concealer I've ever used 5
Leah from Colorado
I love this stuff! It's so light and easily blended under my eyes. Doesn't cake up at all!
