Product Reviews Rated 4.12 out of 5 stars
1120 Reviews
Most Helpful Positive Review Deceptive color swatch but good formula I ordered completely online so I wasn't able to swatch the colors. I ordered neutral nana because my natural color is very ashy brown (I'm also really pale). Color wise this color would be perfect for a red head which is super disappointing. Maybe I got a dud but I was hoping for more of a brown pigment. That said, the formula and the way you can build it is great. I just wish the color was more closer to what was advertised. With covid preventing going into stores and trying things, you have to be able to trust the pics online.
Most Helpful Critical Review This was just not it for me. I really wanted to love this brow gel and had high hopes, unfortunately it did not preform nor hold up. I began with a freshly cleaned and exfoliated face. I brushed my brows with a spoolie before applying. The color was so much darker than I anticipated. The applicator is a tiny paint brush. I applied each brow in the same manner; I started with a light handed line to mark where I didn't want to go below, then I began upward strokes. Some areas went on smooth while others began to clump quicker. You need to work fast with this product. The brush doesn't allow for a natural look, so I had to go back through with a spoolie to brush out my brows to attempt that. Again, if you don't move fast enough the product is going to clump and give you issues. Once the product is on, it has some staying power yet it doesn't look natural. This could be because of the darker color or because of the clumpy areas. With time and more practice using this particular gel I might like it, but first impressions mean a lot. There are so many other products that are easier to use and preform at a better rate. Even if they changed the applicator wand, that would make a difference. *If you do want to take this product off early, use POND'S cold cream. The pictures show first application in standard house lighting, second day outside natural light, and second day natural light with a filter that my best friend gave all the Bears eyebrows to make me feel better. lol I'm so glad I was able to get the chance to try this complimentary.
Reviewed by 1120 customers Long wearing 5
I love vacations from Midwest
This is the best long-wearing brow gel I have ever used, it does not budge, even when sweaty. I would highly recommend if you are looking for a brow gel that will stay put and not rub off easily.
Clumpy 2
Brown eyes from undisclosed
I can't get it to go on without clumping! Therefore, I don't give it a very high rating.
Great product! 5
K from Mass
It definitely takes a little bit of practice if you're just starting out with it but it's worth the patience! My eyebrows last all day, sometimes two (after using my facial cleansers morning and night). It saves me lots of time in getting ready. I usually dab a little on the back of my hand and use a longer angled brush to apply for better control then I distribute the product with an eyebrow brush which also softens the color since it can be really heavy in appearance.
100% Recommend 5
Brannadanna from Spokane WA
I LOVE this, i will never use anything else for my eyebrows
amazing!!!!!! 5
lufsbeach from maine
I have a medical condition where I have no eyebrows this is amazing it last way longer than 60 hours it's the most realistic looking brow I've had in a long time I also use the eyebrow pencil from Urban Decay with it to give it the feather like Strokes of hair I will never go back to anything else this is my go-to product
The best thing since WiFi 5
LeetheMachine from The Woodlands, Texas
Dude. I'm a Nanny. And I can't even tell you how many times a kid has wiped off a brow. NOT ANYMORE!! I had to use waterproof makeup remover to get this off!! It can look a little lighter and reddish in the tube. The red dies down, and it dries dark
Pretty awesome, actually 4
Sashquatch from undisclosed
A little strange and there's a learning curve for sure, but it LOOKS amazing and stays like crazy
Holy Grail! 5
Shelleya mua from Sacramento
Absolutely love this stuff. The only product I can find that last a day or 2. Bought it for a tropical trip and stayed on in the heat and ocean. This will be a forever staple.
Super nice but 4
Elly from Newark, NJ
I picked this up on sale randomly a few weeks ago just to try it as i kept seeing this everywhere. This is honestly a really nice brow product. I never used gel before but I was able to figure out how to use it pretty fast. The formula is nice but does dry on the brows a bit crunchy. That can be fixed with a brushing of the brows or a light pass with water. It stayed on ALL day and ALL night. I didn't need to fix my brows the next day.
However the color does not match the bottle perfectly. I would 100% swatch before buying just to check the shade. Also the brush is a tad weird and I expected some sort of spooly to spread the gel evenly. I would rec having one to spread the gel evenly or you may get some random chunks.
Also the amount in the bottle is honestly really small despite the price. I expected a tad bit more for what you are paying.
Holy Grail 5
Dogmom4 from Orlando, FL
As a redhead, my eyebrows are non-existent, translucent. I'm a photographer so a lot of the products I have previously tried, do not last. They would smudge off, making me look ridiculous with part of an eyebrow!
This product is my holy grail!! Can last for days. Won't budge and I have oily skin.
I use the color Gingersnap.
Best Eyebrow Product Ever 5
Happy Person from Boise, ID
I have a scar in my eyebrow and have tried various other brands eyebrow products from pencils to powders and gels. A lot of products out there say waterproof and aren't. But this gel is amazing. Truest waterproof and makes your eyebrows look so good. I'm definitely sticking to this product.
literal holy grail 5
peachbunni from Florida
Y'all. I have had no eyebrows at all for over a decade because of trichotillomania. I've tried every product out there from pencils to gels to cream formulas and NOTHING compares to this stuff. The application process takes a little time to get used to because the product can be a bit runny but I will never leave my house without this stuff ever again. It lasts way longer than 60 hours if you're careful and seems to be smudge proof once it's dry.
CVB81 3
CVB81 from Higdon,AL
It was ok. I should of chose a shade darker. I'll stick with my powder/wax set that really works the best for me.
Love it 5
Nicky Pena from Orlando, FL
It's amazing last over 2 days. My mom and sister love it as well.
Love it 5
Liz from Las Vegas
I was actually starting to look for something different for my brows. This is honestly the best thing I've used and it's REALLY long wearing. This is good for someone who sweats their brows off or who just wants a good natural brow that fills in the areas of need. Love this and will be buying more.
Stays put!!!! 5
Coco chanel from indiana
I have hardly any brow hairs, and this stuff stays on. My biggest issue is waking up with brows gone. This stays put and still have brows waking up. Love, love this stuff. Only stuff out there where you can take a shower, wash your face and your brows are still there getting out of shower.
Runny 2
Nikki 2021 from Minnesota
Very watery. The brush is hard to wipe off to get an acceptable amount of product for application. It's ether too much or not enough.
LOVED THIS BROW GEL...NOTHING LIKE IT... 5
Smyrna from CA - California
Everything is great.... about this product.... no complaints....😃
NEED MORE LIGHTER shades please 5
Nurseinbuff from Sarasota
This product is HG for formula. Need lighter, cooler shades, please and thank you. Life improving product. Please never stop making this.
UNIQUE IN A SEA OF EYEBROW PRODUCTS 5
brows90 from WA
UD YOU BETTER NOT DISCONTINUE THIS. EVER. It is hands down the BEST eyebrow product I have ever tried, and I've tried it all. Brow gel, pens, pencils, pomades, even $$ microblading. I ordered this with no expectations and it really blew me away. I have sparse and light colored eyebrow hairs. My issues are getting the brow hairs to stay in place, creating sharp & defined lines, and I'm prone to my brow products smudging with my oily skin. This literally does it all. And it really does have lasting power. I can wash my face and as long as I dont scrub the area it stays in place. And not to mention shaving at least 10 min of your time in the morning putting on your dang brows. I can't believe I've never heard of this stuff but it needs to go viral so it never gets discontinued. If nothing has really quite made the mark for you, you're not loyal to any certain brow product because it's all kind of the same .... TRY THIS.
Please keep making! 5
DawnH from Michigan/Florida
Love this. I'm 63 and blonde. My brows have been over plucked, shaved, etc. keeping up with trends. This product is a lifesaver, and I've tried them all. I use the taupe and it creates brows where there were none. Stays on so well! I've purchased multiple times and will continue to do so. That being said, ladies! Keep your own brows!
Love this 5
Jess from Ks
I bought this as a replacement for what I normally used, and I swear by it. My eyebrows look full but the front is sparse so I don't like not having my eye brows filled in. This product I can wear all the time, and it looks natural compared to every other product I've used. I love it. It takes a little getting used to but boy once you figure it out you're golden!
I love this product. Does exactly what it says it'll do. 5
Elli from San Antonio, TX
Love it, however, take a little time to get used to the amount to use. Getting too much on the brush when applying will make your brows look dark in some places and light on others.
Soooo happy! 5
Nikki from Hollywood, Florida
I have very sparse brows... pretty much non existent. I live in Florida, oily skin, sweat easily, etc. I used to use another waterproof brow product from Stila but my skin became allergic to it. I went on a quest to find another waterproof product and ran into this one. I'm not sure how people use it who said it doesn't last, but I legit have flawless brows that stays for a couple days. I go light on my brows because it does draw on pretty dark. I wash my face and yes, the product remains. Dark drapes is a bit on the brown side for me, so I top it off with black brow powder. I would say give it a try cause it might do wonders for you. I'm happy I found this so PLEASE Urban, continue to make it! < 3 < 3
Brush could be bettee 3
Bubbiewubbie from Texas
The brush is a little too thick and ot makes it difficult to apply small amounts of product. It's all or nothing. I have started using a separate brush which is workinh better, i just wish it came with a nice usable brush.
